On a previous post in this blog, we shared an invitation for a crowdchat about a book called "Stand Out", June's IBM Social Business Book Club's selection. For the occasion, we got three social subject matters experts for the price of one: @dorieclark @marksbabbitt @tamaramccleary !
With the overall theme of sharing experiences on how to develop a breakthrough idea to take it to fruitition, we warmed up on a few questions regarding developping our personal brand in social medias. We shared thoughts on the importance to establish a niche for oneself. Among the great input being tabled, Dorie Clark shared that it is important in order to establish credibility and that once this is done, you can strategically expand into adjacent areas.
We then discussed the importance for companies to foster a climate for collective innovation rather than expect that all breakthrough ideas should come from the top. Widely accepted concept, some good insight was shared including my favorite, one of Tamara McCleary's contribution stating that "sometimes the people who have the best ideas are the ones who don't think they have the answers". This is so true. Without teaming, some ideas go to waste. Ideas find their place easier and are built on through the diversity and the power of teams. Later in the call, she also shared tips on how to involve people who think they are not creative so they become full contributors.
We discussed many of the conditions required to take great ideas to term in a corporate setting, like the importance of getting honest peer feedback to do the initial idea strenghtening, the importance of networks and sponsorship to expand and so on. We also touched on the topic of protectionism when Mark Babbitt rightfully pointed out that "Protectionism is an Industrial age obstacle, a barrier to success. In the Social Age, we don't own ideas... we create conversations around them". Very well said, I thought.
Through-out the chat, the featured authors and the participants generously shared their experience and observations on the questions asked. We concluded with a discussion around how to combine ideas across fields to support passions. This ability to transpose a working model to a new field to reuse expertise and inspire creativity is a key differentiator of innovators.
If you would like to read the full transcript of this very interesting crowd chat, just click on the picture above.
Diane Morneau, M.Sc.
Manager of Communications, Offerings and Knowledge Development
Based in Canada, Diane has been working in IBM's Collaboration Services division for eighteen years. Her team supports the Social Business Support and Services teams for their Communications, Marketing, Service Offerings, Knowledge Management and Education needs. Her favorite blogging topics are subjects related to creativity and innovation.