If you are interested by the topic of innovation in the workplace, you will want to read this research paper for the IBM Institute of Business Value titled "More than Magic - How the most successful organizations innovate" .
This paper shares conclusions of a survey conducted with 1000 c-suite executives from 17 industries in cooperation with the Economist Intelligence Unit.
It defines innovation as "the art and science of anticipating the future", a very accurate definition in my view. It highlights that the out performers master three things sooner than the others:
1. Being able to understand and drive the full potential of new technologies
2. Understand their customer needs and wants, and even anticipate it before them
3. Building an organization and an ecosystem to deliver on those
It then studies specific actions that the most successful companies have engaged into and which may contribute to their lead. Very smart graphics illustrate the delta between these top performers and the others, effectively drawing interest to solutions that may have been overlooked.
For instance, I learned that these leaders achieve higher Return On Innovation by:
putting in place special innovation teams to build and maintain a creative momentum;
aligning their actions with new territory, specifically, new business opportunities in their industry or their new products/services;
defining financial measurements to measure and tune their progress.
I was surprised by the wider variety of input channels that innovation leaders find to inspire their plans. Contests and competitions appear to create just the right amount of pressure to stimulate the genius in them. As expected, analytics and big data give them additional smarts for their decisions. These actions, along with the usual and recognized value of social networking, surveys and research, bring creativity to the table.
The report concludes with valuable tips for a more innovative organization, an innovative culture and related processes. It is really an inspiring read for all interested in this topic.
Diane Morneau, M.Sc.
Manager of Communications, Offerings and Knowledge Development
Based in Canada, Diane has been working in IBM's Collaboration Services division for eighteen years. Her team supports the Social Business Support and Services teams for their Communications, Marketing, Service Offerings, Knowledge Management and Education needs. Her favorite blogging topics are subjects related to creativity and innovation.