All of us are victimized by information explosion. I think most of you will agree with me to an extent… Every day, we are bombarded with data from varied channels. This data comes from virtually everywhere: social media, emails, online videos, online purchases, mobile GPS signals, and more. There were times in the past when all we had to do was spend a significant amount of time managing our inboxes and sorting our e-mails. Now we have even more content to manage, not just e-mails. We have Tweets, Updates, Posts, Blogs and the future will have much more to give!
IBM estimates that we are creating 2.5 quintillion bytes of data every day. And while this explosive growth is enabling enhanced collaboration, productivity and innovation, it also dramatically increases IT costs and exposure to risk. With the diversity and volume of content types growing, there is a growing demand for new deployment models and access to content management functions from any device, anywhere. The 2011 IBM CEO Study found that 78% of CIOs want to improve the way they use and manage content. Simplification and Consolidation of content is the first step towards improving the use of content.
Many organizations have content spread across disparate content systems with an obvious need to consolidate that content. The key idea behind enterprise-wide standardization and consolidation is a single repository, which would provide a “single source of truth”. Yes, consolidation provides a “single source of truth”. But the content can be most useful only if it is consumed by other high value applications. A recent IBM study showed that it is believed an estimated 50 percent of organizational content carries risk, without delivering any measurable business value. This proves the point that most organizations fail to use the content that they have consolidated from different content systems. A robust ECM Platform should act as the foundation for high value ECM solutions, which would put the organizations content to best use. Clients should have the option to augment the value derived from their ECM Platform as an entry point into middleware extensions, analytics, BPM, data management, collaboration, etc. Clients also should be able to leverage robust, flexible technology available via a variety of delivery platforms. If they fail, they will continue to maintain multiple systems to manage their content management needs.
What organizations need today is much more than a “single source of truth”. They need a world-class content repository that supports a range of ECM use cases such as document management, information lifecycle governance, case management and search & analytics through seamless integration with applications for those use cases .
To learn more about how IBM can help you in building a world-class content repository, attend the Information on Demand 2012 Conference. Start your conference experience by downloading the ECM at IOD Agenda. Or if you're already registered, use the SmartSite to start planning your experience, scheduling sessions, and connecting with other attendees and speakers.