It costs a company roughly $3 to mail one single invoice or statement to a customer. Not only is that company wasting money, but wasting time for both itself and the customer as well. The customer waits days for an invoice or statement to arrive just to see their payment amount, their balance, and/or their payment history. And when the customer finally gets their statement, it’s outdated and inaccurate before the envelope is even torn open.
The company and its customer are literally not even on the same page. On the other side of that coin, a business held back by paper processes lacks a quick, efficient way to check a customer’s balance or payment history. These processes drive costs up (in both supplies and personnel) and only serve to hinder effective customer engagement.
That’s why, regardless of industry, IBM Content Manager OnDemand enables better customer engagement at lower costs by providing self-service access to bills and other information to customers. No unnecessary waiting by the mailbox.
And the company is given the same access in return for a unified vision of every customer profile. This means a company has a clear sight of its customers for targeted, digital marketing that doesn’t rely on mailing out thousands of glossy inserts. It saves time, money, resources – and a few trees in the process.
View this video to see how IBM Content Manager OnDemand helps companies across all industries ditch paper-driven processes: https://ibm.biz/cmodvideo_b