Today’s leading companies are harnessing the
value of content for new insight and better business outcomes. IBM ECM is
providing the market’s richest solution for case management work patterns
through a deep integration of content management and case management
capabilities with process, business rules, collaboration and analytics.
Join the IBM Enterprise Content Management (ECM)
team at Impact 2013 where you will have the opportunity to learn more about
leading case management solutions and how your organization can integrate
content and case management capabilities with process, business rules,
collaboration and analytics. Featured ECM presentations include:
Monday, April 29 - 10:30–11:45
Integrating BPM with ECM
Location: Delfino 4005
Wednesday, May 1 - 10:15–11:15
IBM BPM and IBM Case Manager –
Addressing the Range
of Business Process
Location: Lando 4201A
Tuesday, April 30 - 4:00–5:00 PM
Uniquely Addressing the Case Workload
with IBM Case Manager
Location: Lido 3103
Thursday, May 2 - 1:00–2:00 PM
Coming together: Business Process Management and Advanced
Location: Titian 2203
Register today at http://www.ibm.com/impact
Ask your ECM representative to schedule a one-on-one meeting with
ECM Executives at the event
The Impact 2013 Executive Meeting Center is open
for business! IBM ECM executives are ready to meet with you and your customers,
Business Partners, and prospects to help you progress or close ECM
opportunities. Doug Hunt, Ken Bisconti,
and David Caldeira are available for meetings during the conference.
We will see you there!
Blog post by Scott Blau, WW Director of Document Capture, ECM, IBM
Admittedly, capturing invoices
automatically is not as exciting as riding Disneyworld’s Space Mountain roller
coaster ride, but it’s not as scary either. Why? Because you have more control. When you ride Space Mountain, you are
strapped in like a piece of luggage and you spend half the time in the
dark. IBM Datacap Taskmaster Accounts Payable
puts the operator in the driver’s seat with lots of tools – available at a
single click – and you’re never in the dark.
Leveraging IBM’s Intelligent
imaging approach, Datacap enables operators to view scans, faxes, emails and
email attachments all in the same format, so it doesn’t matter how your
department receives invoices. As you can
see in this quick demo, Taskmaster extracts data automatically, applies the
vendor ID, and enables matching against purchase order line items, so you can
help facilitate a three-way match in SAP or Oracle. And watch how easy it is to receive a new
invoice and set it up – without building templates or programming.
So here’s a proposal: automate
invoice processing with Datacap to cut your invoice processing time and cost in
half, and then, with the extra time you have back, you can make plans to fly to
Orlando and wait in line for Space Mountain.
View the demo on the IBM
ECM You Tube Channel and for more information click
By Michael Bahr, WW Techical Sales Leader,IBM Social ECM
you ever heard someone say, “Work smarter.”?
Have you ever wondered what they meant?
How do you as a corporation create an environment to improve
productivity without over extending your existing workforce? All these
questions were answered at Connect 2013.
For those who
missed this session on “Building
the Smarter Workforce” by Denis Brousseau from IBM,Josh Bersin from Bersin
& Associates and Ralf Larsson from Electrolux at Connect 2013,here is a
smarter starts with an open, easy to use set of tools your employees are
familiar with and will embrace. Look
around your workforce and you will see workers texting, searching the internet,
following their favorite tweets, and sending emails to friends and coworkers
for help. They are working harder to
solve problems but not necessarily smarter.
Collaboration is the key to solving problems faster but, using email to
collaborate is not smarter.
offers a suite of Social tools to help build your “Smarter Workforce” with
familiar tools such as blogs, wikis,
text chatting, activities, communities, forums, bookmarks, home pages, and
community specific file and content management.
IBM Social Content Management in conjunction with IBM Information Lifecycle
Management and Social Analytics creates the needed synergy to build a “Smarter
Workforce” while addressing complex corporate and governmental compliance and
Provide your employees the ability
to share ideas, knowledge, and expertise across professional social networks making sure this exchange of information is available, managed,
protected, incorporated into your business systems, and discoverable to gaining
new insights, solve problems faster and easier to create your Smarter
are some ways to transform your workforce and create a competitive advantage in
your industry. Are you interested to find
out how leading companies are creating a smarter workforce to get the right
skill in the right place at the right time?
Guest post by Lindsay Drew Smith of Genus Technologies
Slumberland Furniture had a compelling story to share on how
going social creates an exceptional workforce with the attendees at Connect
2013.Slumberland Furniture’s highly sought after speaker and Director of
Information Services, Jamie Page spoke on how they transformed their company’s
culture by leveraging WebSphere Portal and Web Content Manager (WCM) as a collaborative
platform for information delivery, core business applications, knowledge sharing
Jamie spoke about real dollar ROI that IBM Connections,
Portal, WCM, IBM Content Manager and Genus Media Upshot (a rich media
management solution by Genus Technologies) produces annually. He showed to the
audience that going
social is affordable and attainable with small and mid-sized companies.
So for those who have
missed this session at Connect 2013, here are some interesting snippets from
Jamie’s session. Slumberland Furniture is a privately
held furniture retailer with $350 million in annual sales with 130 stores across
13 states and just a 13-person IT department. As one
of America's top sellers of La-Z-Boy upholstery, as well as the Midwest's
largest retailer of Natuzzi leather and both Sealy and Simmons mattresses,
Slumberland's mission is to improve the life of each customer.
In 2011, Slumberland Furniture corporate management
recognized that comprehensive sales associate training was critical to
providing a consistently superior in-store experience. The company needed to
transform its training delivery model to decrease costs, reduce the labor
involved in producing and distributing training media and support more rapid,
social delivery of training and marketing/advertising information to store
employees. Slumberland also required collaboration on rich media, such as
training videos, promotional and advertisement collateral, and branding
information and logos.
Slumberland has since
revamped its merchandising processes, socially enabled mission-critical
applications, and rich-media enabled its employee portal. IBM solutions and Genus Media Upshot were implemented to
create effective Social Content Management, managing and delivering all of the
firm's rich media assets, such as video, audio, images, documents and
now enjoys social learning, operations collaboration, and innovation
opportunities for its employees, while reducing costs and improving productivity.
And for those who were there at this session
and heard Jamie’s success story- It’s time to take your social content to a new
level in the era of Social Business with IBM. Learn more at http://www-142.ibm.com/software/products/us/en/subcategory/SWB40
By Ken Bisconti, Vice President of Enterprise
Content Management Products and Strategy
It’s clear from customers and attendees at IBM Connect
2013 that social and collaborative
tools are beginning to transform how people interact and work.
Across industries today, companies are looking for ways to boost
workforce productivity, protect corporate assets, and properly manage different
types of data. And there’s plenty of it. IBM estimates that
2.5 quintillion bytes of data are created every day -- so much that 90 percent
of the data in the world today has been created in the last two years alone.
The challenge: How do you deal with all this information
and get the right information to the right people? Here’s where social business
is coming into play. It provides a better, more modern way for both casual
business users and knowledge workers to leverage, create, and consume content
both inside and outside the organization.
organizations are using social software for front office business operations,
analyzing big data such as Tweets, Facebook posts, blogs and public forums to
react swiftly to customer trends and out-market competitors.
And social and collaborative tools integrated with enterprise
content takes information sharing to a whole new level. Social content
management – or social business software – brings the
innovations of the social consumer web right to the enterprise. People get the
great user experiences they love in their favorite consumer applications while
meeting stringent enterprise IT requirements. They can create
and consume content quickly knowing they have access to the right kind of expertise.
New social business software such as IBM Connections
Content Manager makes social content easier to discover, improve, secure
and preserve by combining the scalability of social networking with compliant
controls. By weaving together valuable content through innovative business
processes, a customer can deliver the right information at the right time so
that everyone — across an organization — has what they need to make smarter
Social business activities also need to be
integrated and aligned with business processes to be truly effective. To help
clients address this challenge, IBM developed Connections
Enterprise Content Edition, a superset
of the Connections Content Manager. It’s an integrated social content management solution that
combines the scalability of social networking with enterprise content
management and the compliance controls required by regulated industries. It
increases the ability to share knowledge, gain expertise and create high-value
content quickly through advanced content, document management and workflow use
Guest post by Michael Bahr, Technical Sales Leader, IBM Social ECM
Building a Smarter Workforce is much more than
just defining topics for discussion, holding meetings, and driving
conversations. In today’s world of
social networking, businesses rely more and more on social tools for
communications, collaboration, assessing topics of interest, and addressing the
needs of their customers and knowledge workers.
This new paradigm of doing business requires interaction between the
social networking “systems of engagement” and the corporation’s “systems of
record” including Content Management.
The ability to share ideas, knowledge, and expertise among
knowledge workers has become the basis for today’s “systems of engagement”
through collaboration. Today's content
management systems now require the same tagging, rating, ranking, and discussion
features that have become popular in consumer Social applications. Social content (including blogs, wikis, text chats, activities,
communities, pictures, and videos) has entered the workforce and businesses are
increasingly interested in making sure this information is available, managed,
protected, and incorporated into their business systems and discoverable. However,many IT departments continue to struggle with this new
paradigm while maintaining a defendable position with corporate governance.
Customers’ expectations are changing, and an increasing
number now expect to be able influence corporate behavior and outcomes by
voicing their opinions and ideas via social media. Corporate workers’ expectations are changing
also, expectations now focus on the ability to efficiently navigate and find
content not only from desktop computers but also from new social user
interfaces delivered to the browser as well as mobile devices and tablets.
It has become important for companies to take a new
Synergistic Computing approach to customer interaction, knowledge worker
requirements, social networking, and corporate governance inorder to build a
smarter workforce. By enabling employees to share ideas and work together
across professional social networks, organizations are gaining new insights,
solving problems faster and easier, and creating a Smarter Workforce.
Are you interested to Build a smarter workforce? Register
here for this session (Session id SPN103) at IBM Connect 2013 and hear Joe
Shepley of Doculabs and Cengiz satir of IBM share their views on taking your
social content to a new level.
SPN103: Living Social, It's Not Just About
the Conversations & Topics
Speakers: Joe Shepley, Doculabs; Larry Hawes, Dow Brook Advisory; Cengiz Satir, IBM
January, 2013, 11:15 AM-12:15 PM| Location: Swan Pelican 1 & 2
by Ian Story
, Senior Product Manager - IBM Enterprise Content Management
In a couple of weeks, Steve Studer and I will take to the stage at IBM Connect 2013 in Orlando, FL to present our session "Ignite business performance in real-time with social collaboration, mobile and content", which is session number INV309 for those playing at home (or planning to attend). We’re of course looking forward to blowing the crowd away with an in depth discussion on the powerful combination of enterprise content management with social collaboration, along with demonstrations of some of this cool stuff. However, I wanted to take a moment on a personal note and explain why I’m so excited about it.
been an IBMer for two years, after spending almost 15 years as a customer,
first with Weyerhaeuser, then with Washington Mutual Bank, and most recently
with JPMorgan Chase & Co. During my
time as a customer, I was part of the Internet “growing up” inside of these
Fortune 500 companies – I remember the days of the corporate Intranet, and then
portal technologies, and then the dawn of collaboration tools that many of you
use today. All along the way, the ECM
teams that I worked in or managed were there, integrating our technology into
each wave. It wasn’t until I came to IBM
that I really saw the light, which each of these earlier initiatives aspired
to, but didn’t quite deliver on.
at IBM, we’re truly a social organization – using IBM Connections, we work
together on a daily basis, blogging, status updating, authoring wikis, tagging
and rating as a collective of over 400,000 professionals. What strikes me though is that nearly all of
this work is directly related to enterprise content, whether we’re preparing a
presentation for a conference like IBM Connect, defining our product roadmap,
documenting customer requirements, or any number of similar activities. It is amazing to see this as a relative
outsider compared to those that have been at IBM doing this for a decade or
more. I can’t help but wonder how the
companies I’d worked for in the past would have been different if we’d been
doing it this way all along.
hope that you’ll come to this session where we can tell you more about what
we’re doing to make this easier for you – combining your enterprise content
with these amazing social technologies is a really exciting thing, and I can't
wait to tell you all about it and discuss how we can help your organization
realize its potential as well.
here for this session (Session id INV309) at IBM Connect 2013.
INV309: Ignite business performance in
real-time with social collaboration, mobile and content
Story, IBM and Steve Studer, IBM
January, 2013, 5:30 PM-6:30 PM| Location: Dolphin Southern Hemisphere 1
Guest Blog by Timothy Perry, CTO, Retirement and Protect of Genworth
Genworth is a leading Fortune 500
insurance holding company dedicated to helping people secure their financial
lives, families and futures. Genworth has leadership positions in
offerings that assist consumers in protecting themselves, investing for the
future and planning for retirement -- including life insurance, long term care
insurance, financial protection coverages, and independent advisor-based wealth
management, and mortgage insurance that helps consumers achieve home ownership
while assisting lenders in managing their risk and capital.
As is expected, we at Genworth
want to reduce costs, improve efficiency, affect growth, and ultimately improve
shareholder return on investment. One way we can affect all of these things is
by making our project teams more and more effective in what they do. Our goals - save time and money in the long
term by making the right information readily available to team members,
ultimately helping them respond more quickly, make better decisions, and
deliver well; a big piece of this is limiting rework anywhere possible, and
retaining the information for future projects.
Project information is an asset that should be easy to find over time.
Projects span everything from business
requirements to architecture and design, to development and testing. These
projects then affect future projects. The
foundation for the initiative is retaining information from prior work, and making
the latest version of the information easy to find. We want to work smarter and
not harder in achieving our objectives. We want to encourage collaboration, manage
e-mail properly which can either help or adversely affect collaboration, and
have a single structured organization for all our documents and other
information so that no information is lost. In addition, we wanted our project
and application support teams to be more productive in doing their jobs instead
of spending their time trying to locate the necessary information – or even
worse, recreating prior work.
Some key takeaways of the IBM
solution include the expected collaboration capabilities like ease of access,
blogs, wikis, and files combined with automation, governance and the ability to
leverage corporate investments in our enterprise content management system that
we already have.
Are you interested to learn more
about this story? Register
here for this session (Session id SW106) at IBM Connect 2013 and hear
Timothy Perry, CTO, Retirement and Protect of Genworth share the success story.
SW106: Genworth: Work Smarter Not Harder
Speakers: Timothy Perry, Genworth; Cengiz Satir, IBM
January, 2013, 11:00 AM-12:00 PM| Location: Swan SW 1 - 2
Guest blog by Deepthi Nagarajan, Document Imaging & Capture, Social Content Management
The long-standing Lotusphere and
last year's Connect conferences have become one this year as IBM Connect 2013! Connect
2013 comprises three work streams(Creating a Smarter Workforce, Exceptional
Customer Experiences and Lotusphere Technical Programs) designed for Business
leaders and functional managers across all disciplines of business, including
human resource professionals, hiring managers, sales leaders, offering
development and operations professionals.
The ECM team will be leading
seven sessions (listed below) that focus on how ECM can help you to Connect
People with Smarter Content in Context for Better Business Outcomes. With today’s
business users expecting to consume, create and manage content from anywhere,
anytime, social collaboration, communication and interaction in and around
content have become the norm. Are you
eager to know what’s next and how you can take this social content to a new
level? If yes, make sure you attend the following sessions to see how ECM is helping
your Social Business Strategy.
INV105: Content and Social Ignites Context:
IBM's Content Platform of Engagement
Hunt, IBM; Ken
January, 2013, 1:30 PM-2:30 PM| Location: Dolphin S. Hem IV-V
SW106: Genworth Financial: Work Smarter Not
Speakers: Timothy Perry, Genworth; Cengiz Satir, IBM
January, 2013, 11:00 AM-12:00 PM| Location: Swan SW 1 - 2
ECE212: Slumberland Furniture: Delivering
Consistently Superior Customer Experiences
Speakers: Jamie Page, Slumberland
January, 2013, 10:00 AM-11:00 AM| Location: Swan SW 9 -10
SPN103: Living Social, It's Not Just About
the Conversations & Topics
Speakers: Joe Shepley, Doculabs; Larry Hawes, Dow Brook Advisory; Cengiz Satir, IBM
January, 2013, 11:15 AM-12:15 PM| Location: Swan Pelican 1 & 2
SPN113: Improving your Information
Economics with Complete Lifecycle Governance
Speakers: Mark Martin, IBM
30th January, 2013, 1:30-2:30 PM| Location: Swan Mockingbird 1 & 2
SPN105: Reduce, Reuse, and Recycle
January, 2013, 10:00-11:00 AM| Location: Swan SW 3-4
INV309: Ignite Business Performance in
Real-Time with Social Collaboration, Mobile and Content
Speakers: Ian Story, IBM; Steve Studer, IBM
January, 2013, 5:30 PM-6:30 PM |Location: Dolphin S.Hem
BOF307: Archiving and De-duplicating Email, Files and Social Content
Speakers: Cengiz Satir, IBM
Date: 31st January, 2013, 7:00 AM-8:00 AM| Location: Swan Toucan 1
here and start planning your sessions on the IBM
Connect 2013 Session Preview tool and get ready to enjoy the Orlando
Get Social. Do Business.
Craig Hayman, GM Industry Solutions, IBM Software Group
In his book, Physics of the
Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year
2100, Michio Kaku writes that the average cell phone today boasts more
computational power than all of NASA in 1969, the year that it sent Armstrong to
the moon. It’s Moore’s
Law in action and it’s happening all around us.
Now consider the
growth of computational power and the accompanying explosion of data from the
perspective of a corporation. Data volume growth today far exceeds budget and
revenue growth rates for many organizations. Big Data can become a Big Problem for
Chief Information Officers (CIOs) and Chief Legal Officers alike. It can easily
overwhelm IT budgets and current processes for e-discovery, records and
retention management, archiving and leveraging information assets. As a result, companies are investing in
software that can help them dig out of this data hoarding hole and automate defensible
disposal of debris.
So today we’re announcing that we’ve entered into a definitive agreement to acquire StoredIQ
Inc., a privately held company based in Austin,
Texas. With this agreement, IBM adds to its prior
investments in Information Lifecycle Governance (ILG) by adding StoredIQ
capabilities to rapidly find and use unstructured information of value, respond
more efficiently to litigation and regulatory events, lower information cost as
data ages, and dispose of data that has outlived its purpose to lower cost and
risk. Think of the StoredIQ agreement as the latest example of how IBM is
bringing an unparalleled commitment to the science of information economics to
shape the daily lives of CIOs, legal teams, and line of business staff.
In fact, IBM’s
Information Lifecycle Governance suite improves information economics by
helping companies lower the total cost of managing data while increasing the
value derived from it by:
unnecessary cost and risk with defensible disposal of data debris
- Aligning cost to
the value of information
information risk by instrumenting privacy, e-discovery, and regulatory policy
across the data environment
business to realize full information value as its context erodes with in-place
analytics, content management and collaboration
StoredIQ software provides highly scalable analysis and in-place
governance of disparate and distributed email, files, and other content
repositories. This includes the ability to discover, analyze, monitor, retain,
collect, de-duplicate and dispose of data. Organizations can now more
efficiently use and govern their unstructured data wherever it resides to
increase its value and eliminate unnecessary cost, risk and data.
the acquisition is completed, StoredIQ will add to IBM’s ILG portfolio and bolsters
its advantage in improving information economics by enabling customers to
rapidly achieve defensible disposal and related cost and risk takeout. We
intend to expand the existing integration with StoredIQ and IBM ILG products to
deepen cost-savings and total cost of ownership benefits for customers. We
further plan to incorporate StoredIQ into our ILG business in Enterprise
Content Management, which is part of IBM’s Software Group. Building on prior
acquisitions of PSS Systems in 2010 and Vivisimo in 2012, IBM adds to its
strength in rapid discovery, effective governance and timely disposal of data.
transaction is subject to customary closing conditions and is expected to close
in the first quarter of 2013.
information, see http://www.ibm.com/software/ecm/storediq/index.html.
IBM has recently announced a new software offering designed to address the burgeoning challenge of fraud in commercial and public sector organizations.
IBM Intelligent Investigation Manager (IIM) optimizes the investigation of fraud for customers across many industries in the commercial and public sector spaces. It does so by enabling more efficient and effective investigations, capturing all of the relevant details and actions of the case and enabling investigators to dynamically collaborate on cases. It also integrates forensic and link analysis into the investigative process, providing investigators with investigative leads, helping them better understand the scope of the fraudulent activity and generating evidence.
The IBM fraud management portfolio enables the building of industry-specific solutions. IIM is one of the core parts of the IBM Smarter Analytics Solution – Fraud, Waste and Abuse and plays a key role in these solutions, providing investigative and analytic support for fraud use cases in healthcare, insurance, finance, and many other markets.
3 key benefits for commercial organizations:
(1) A more expeditious way of preventing or resolving fraudulent activities, by reducing false-positives when dealing with massive amount of data, makes for efficient, trackable investigations
(2) A reduction in the revenue lost from fraud, through better detection, resolution and prevention of, and protection of your customers, citizens and policy holders against fraud
(3) A reduction in the cost of fighting fraud, by reducing the resources needed to collect and assimilate data, removing the manual steps, and progressing toward a ‘just in time’ approach to fighting fraud
3 key benefits for Public Safety:
(1) IMM allows organizations to address the vast increase in data, the amount and the formats, much of which is unstructured
(2) It helps organizations make sense of data that’s often external, raw (often from unidentified sources, and apparently unconnected), or from mobile sources, and that which resides in internal systems
(3) It helps improve the efficiency of turning data into information, and reduces the cost of responding to issues and priorities that impact public safety
To learn more about this solution please watch our new video series – Fighting Fraud on Friday
. Starting this month, a new video will be released every Friday. Each segment is presented by a subject matter expert and covers a unique topic to help you understand how IBM is making Intelligent Investigation a reality.
by David Jenness, Market Segment Manager, Document Imaging and Capture, IBM
After 15 years of looking after Datacap’s marketing
interests, I was pretty sure that I could no longer be surprised. When it comes
to document capture, it’s easy to feel like you’ve seen it all. Yet, IOD 2012 was filled with surprises – and
the good the kind. Since joining IBM’s
ECM division in 2010, the Datacap product – with its open, rules-driven
architecture – has inspired many, it seems, to extend its capabilities in all
kinds of directions. It was at IOD,
where the extent of all that extensibility became apparent to me.
I had the pleasure of hosting a luncheon at IOD 2012 called
“The Seven Secrets of Success for Capture Engagement.” The idea being that we would invite Datacap
users and prospects to a delicious lunch and then show off seven new things you
can do in the Datacap environment that help our customers delight their
customers. I started asking around about
new Datacap applications and, suddenly, I was wondering how to keep the list to
Within the IBM technical community, our developers had come
up with cool things like integrating Datacap into a Fujitsu network scanner so
that anyone could walk up, push a few buttons and start capturing documents
using the scanner’s touchscreen – even for verification of data. We also demonstrated
how to add new documents into the Datacap Entry-Level product with just a few
clicks – setting up sophisticated document ID and data validations in the
process. And Datacap co-founder and
software architect Noel Kropf acted out the part of a delivery driver –
complete with brown shirt and shorts - who saves his company time to bill by using
Datacap with an iPhone to capture signed delivery documents on the spot.
If demonstrating Mobile Capture was exciting – and it
certainly had our audience of 60 customers, business partners and IBMers
sitting up and taking notice – what got me revved up was seeing what our
business partners had done.
IBM partner Databank showed
an application they designed and installed at a bank to accelerate loan
approvals for customers, which integrated a Fujitsu network scanner, Parascript
advanced handprint recognition, and a real time workflow to enable a regional
manager to support a branch request in minutes.
EDAC Systems, which has
developed several applications with Datacap, demonstrated some enhancements they’ve
made with image processing to improve text recognition – even for handprint –
to enable correspondence tracking, among other uses.
European partner xft showed off its certified connector to SAP, which allows Datacap to “talk” to
SAP in real time – for PO line item reconciliation during the capture process
and facilitates a smooth handoff to SAP of captured data.
Imagine Solutions, IBM’s 2012 Excellence Award winner, showed a live demo of their solution for mortgage processing with Datacap that
leverages IBM Content Classification to correctly identify and classify mortgage
documents in a batch, which is as close to a David Copperfield magic trick as
we had in Las Vegas.
All in all, we showed off 8 solutions at our luncheon and
could have shown another 8 if we had the time. Tritek Solutions has built a
human resources capture solution, Miria Systems has a proven P2P solution, CM Mitchell Consulting has developed
capture solutions for Oracle, and CGI has built a complete
healthcare document management solution with Datacap and Production Imaging
Edition, called Sovera. Furthermore, Magic Lamp Software, Neocol, and R2K have enhancements of their own that would have fit nicely in our lineup of
solutions for “capture engagement.”
For me, the “Seven Secrets of Success” turned out to deliver
unexpected surprises about the creative and technical prowess of the new
“ecosystem” of partners who have taken Datacap in new and interesting
directions. I certainly did not list all the enhancements available in this
short report and I can only imagine what new solutions are being put together
But as they say, “surprise me.”
Deidre Paknad – Vice President, Information Lifecycle Governance Solutions, IBM
Many organizations recognize intuitively the qualitative
benefits of improving how they govern information but have a difficult time
quantifying these benefits or galvanizing their organizations forward. I’ve recently worked with a number of large
organizations to go beyond Information Governance to improving Information Economics. This involves many of the concepts of governance
but puts a focus on the economics – the value and the cost – of
information. I use the term Information Economics to refer
to understanding and extracting value, knowing and controlling cost, and, most
importantly, aligning cost to value; an Information Economics practice can
improve the profit margin on information.
This is both challenging and important because the value of
information declines over time while the cost is constant and information risk
rises over time. The widening gap
between the value of the information and its cost and risk create a negative
economic impact on any organization – the cost of information and the risk it
poses exceed its value.
Certain types of retain or lose value faster than others and
the value lifetime varies by industry as well.
For example, the duration of time that product development information
is valuable is a function of product lifecycles and the R&D cycle time to
invent and bring a product to market.
In the fast-paced consumer electronic segment where a new model comes
out every 10 months and consumers replace their devices just as often,
6-year-old product design information is of little value as it is far outdated
and the unlikely source of new innovation.
On the other hand, aircraft lifespans of 30 years and the very slow
customer turnover make 6-year-old product data of value to both the business
and of interest to the regulators of the industry. In either company, the duration of time that
back office information is of value is likely similar.
In many business functions and industries, regulators and
government agencies require companies to keep data after it has lost its
business value. In fact, the law was
written to force organizations to act against their own interest to ensure that
information the company would otherwise dispose is available for investigation
or litigation. This regulatory requirement
is a tax on the business – it is a cost without an offsetting benefit or
value. Of course, companies have other duties to
produce information in the event of investigation and litigation that apply to
the total universe of potentially relevant information they have on hand when
the investigation or litigation is anticipated or occurs (the duty to preserve
evidence). As data ages, it is
phenomenally expensive to gather, process, restore and review this information
because the technology to restore and read it has long-since decayed, the
location and nature of the data is difficult to distinguish without restoring
it, and the context for understanding it completely absent. Gartner estimates the cost at $18,000 per
gigabyte! Data that neither the business
nor the regulators need is pure risk to the organization with tremendous cost
exposure. At IBM, we are helping our
customers improve information economics through continuous alignment of cost to
information value. When orchestrated
under a strategic program and sequenced by information economics principles, many
of the activities traditionally associated with information and lifecycle governance
are levers to ensure that the cost of information aligns with its value, that
its full value is realized and that the risks information poses are managed
There are three important inflection points over the value
1. Analytics – Even when information has value to the business, if
business stakeholders aren’t able to extract and apply that value in the
decisions they make, the value is lost (and it represents only cost to the
organization). Most of us, however,
lose the context of information we created ourselves very quickly and we lack
context on information our colleagues may have gathered or generated that is of
value in our decisions. Content
analytics and big data analytics help organizations maximize value during the window
of time in which it exists – this is essential to improving economics.
2. Cost and Volume Compression – As data ages out and loses value or
the frequency of its relevance to the business, it’s important to compress its
cost in parallel. This is particularly important when there is
no business value and only a regulatory need to keep the data. As individuals most of us never consider
over-paying our taxes, but organizations that over retain or over-spend on storing
data for regulators are over paying their taxes! In other cases, data without value is
inappropriately stored as if it is premium value such as test data and
non-production instances, which clearly lack the same business value as their
production counterparts. Archiving
data to reduce its footprint and cost keeps the ratio of cost to value in line
and tiering data to an appropriate cost point also drive information
3. Defensible Disposal – When neither the business nor regulators need
information any longer, dispose of it.
Retaining it longer at any cost point is waste, unnecessary cost and
risk. Over paying for useless data
actually reduces the capital and resources companies can invest in maximizing
information of value.
In the next blog, we will discuss the four building blocks for improving information economics. In the meantime, consider whether your organization can quantify true information cost and whether the cost to value ratio can be improved!
About the Author – Deidre is widely credited with having
launched the first commercial applications for legal holds, collections and
retention management and is a recognized thought leader in legal and
information governance with numerous patents in the field. In 2004, she founded
the CGOC (Compliance, Governance and Oversight Council), a professional
community with over 2000 corporate members, to advance practices for
governance, retention and eDiscovery. Deidre has authored many papers in the
eDiscovery and governance field. She has been a member of several Sedona
working groups since 2005 and co-leads the EDRM IGRM Initiative. She is a
seasoned entrepreneur and executive with 25 years’ experience applying
technology to inefficient business processes to reduce cost and risk. Deidre
was inducted into the Smithsonian Institution for innovation in 1999 and again
in 2000. Today, she leads IBM’s Information Lifecycle Governance business,
which includes its eDiscovery, records and retention, archiving and defensible
Follow Deidre on Twitter @day_dree
When people say Information On Demand 2012 is the place
to learn how to think big, what they mean is that it’s the place to learn how
to make a difference in your organization. At IOD 2012, business and IT
leaders, who are utilizing IBM Smarter Analytics, give their first-hand
accounts of how the solutions have provided them with better insight and
business outcomes. Expert presenters explain the latest innovations such as big
data, analytics, decision management and expert integrated systems which can
help you align your organization around information, anticipate and shape
business outcomes, act with confidence at the point of impact, and improve the
economics of your IT investments.
One of the most
important aspects of any business is managing the volume, variety and velocity
of information. IBM ECM teaches attendees how to harness the information
explosion and realize the full value of their content. Some successful
companies are already using collaborative and mobile tools to add better
context to their information. New analytics and case management capabilities
improve fact-based decisions and outcomes, while defensible disposal of excess
information can save enormous costs and reduce risk. IBM ECM is helping
companies work smarter to grow their industry-specific business with high-value
solutions - today.
Guest blog by Deepthi Nagarajan, Category Marketing Manager (Document Imaging and Capture and Social Content Management)
All of us are victimized by
information explosion. I think most of you will agree with me to an extent… Every
day, we are bombarded with data from varied channels. This data comes from virtually everywhere: social media,
emails, online videos, online purchases, mobile GPS signals, and more. There
were times in the past when all we had to do was spend a significant amount of
time managing our inboxes and sorting our e-mails. Now we have even more
content to manage, not just e-mails. We have Tweets, Updates, Posts, Blogs and
the future will have much more to give!
IBM estimates that we are
creating 2.5 quintillion bytes of data every day. And while this explosive
growth is enabling enhanced collaboration, productivity and innovation, it also
dramatically increases IT costs and exposure to risk. With the diversity and
volume of content types growing, there is a growing demand for new deployment
models and access to content management functions from any device, anywhere.
The 2011 IBM CEO Study found that 78% of CIOs want to improve the way they use
and manage content. Simplification and
Consolidation of content is the first step towards improving the use of
Many organizations have content
spread across disparate content systems with an obvious need to consolidate that
content. The key idea behind enterprise-wide standardization and consolidation
is a single repository, which would provide a “single source of truth”. Yes,
consolidation provides a “single source of truth”. But the content can be most
useful only if it is consumed by other high value applications. A recent IBM
study showed that it is believed an estimated 50 percent of organizational
content carries risk, without delivering any measurable business value. This
proves the point that most organizations fail to use the content that they have
consolidated from different content systems. A robust ECM Platform should act
as the foundation for high value ECM solutions, which would put the
organizations content to best use. Clients should have the option to augment
the value derived from their ECM Platform as an entry point into middleware
extensions, analytics, BPM, data management, collaboration, etc. Clients also
should be able to leverage robust, flexible technology available via a variety
of delivery platforms. If they fail, they will continue to maintain multiple
systems to manage their content management needs.
What organizations need today is
much more than a “single source of truth”. They need a world-class content
repository that supports a range of ECM use cases such as document management,
information lifecycle governance, case management and search & analytics
through seamless integration with applications for those use cases .
To learn more about how IBM can
help you in building a world-class content repository, attend the Information
on Demand 2012 Conference. Start your conference experience by downloading the ECM at IOD Agenda. Or if you're already
registered, use the SmartSite to start
planning your experience, scheduling sessions, and connecting with other
attendees and speakers.