By Ken Bisconti, Vice President of Enterprise Content Management Products and Strategy
It’s clear from customers and attendees at IBM Connect 2013 that social and collaborative tools are beginning to transform how people interact and work.
Across industries today, companies are looking for ways to boost workforce productivity, protect corporate assets, and properly manage different types of data. And there’s plenty of it. IBM estimates that 2.5 quintillion bytes of data are created every day -- so much that 90 percent of the data in the world today has been created in the last two years alone.
The challenge: How do you deal with all this information and get the right information to the right people? Here’s where social business is coming into play. It provides a better, more modern way for both casual business users and knowledge workers to leverage, create, and consume content both inside and outside the organization.
More organizations are using social software for front office business operations, analyzing big data such as Tweets, Facebook posts, blogs and public forums to react swiftly to customer trends and out-market competitors.
And social and collaborative tools integrated with enterprise content takes information sharing to a whole new level. Social content management – or social business software – brings the innovations of the social consumer web right to the enterprise. People get the great user experiences they love in their favorite consumer applications while meeting stringent enterprise IT requirements. They can create and consume content quickly knowing they have access to the right kind of expertise.
New social business software such as IBM Connections Content Manager makes social content easier to discover, improve, secure and preserve by combining the scalability of social networking with compliant controls. By weaving together valuable content through innovative business processes, a customer can deliver the right information at the right time so that everyone — across an organization — has what they need to make smarter decisions.
Social business activities also need to be integrated and aligned with business processes to be truly effective. To help clients address this challenge, IBM developed Connections Enterprise Content Edition, a superset of the Connections Content Manager. It’s an integrated social content management solution that combines the scalability of social networking with enterprise content management and the compliance controls required by regulated industries. It increases the ability to share knowledge, gain expertise and create high-value content quickly through advanced content, document management and workflow use cases.