guest post by John Murphy VP ECM Products and Strategy, IBM
This week, the ECM team is holding its annual Business Partner Leadership Forum in Dana Point, California. It’s an invitation-only, two-day event that will highlight IBM’s product roadmap and provide an opportunity for direct feedback to IBM executives for more than 80 partners.
This is the perfect venue to introduce IBM Content Foundation (ICF), our new content management solution specifically designed for mobile and social environments. It’s the new foundation for our smarter content solutions going forward.
In just a few short years, social media—and social content—have become key components in business collaboration, enabling users to share ideas, locate expertise, and access relevant knowledge quickly.
On the one hand, this explosive growth of social media and “big data” is enabling enhanced collaboration, productivity and innovation. On the other hand, it dramatically increases IT costs and risk exposure.
Here’s where ICF comes into play. It combines the scalability of social networking with compliant controls, which makes social content easier to discover, improve, secure and preserve. This means our partners can develop social ECM solutions at low cost that give customers the ability to access content from anywhere and leverage the business’s collective stream of knowledge.
How does it differ from other enterprise-class solutions? ICF has a lighter content management footprint, which makes it easier to build, deploy and use. It’s the right fit for partners or organizations that may have limited IT resources but still expect and need enterprise class capabilities such as scalability, security and stability.
With new, aggressive pricing combined with enterprise-class capabilities, IBM Content Foundation is a very competitive offering that can benefit all companies, regardless of size.
At IBM, we’ll continue to rethink the strategic role of content with solutions such as IBM Content Foundation so that businesses can harness data, better connect people to key information, and analyze content to make better business decisions.