In "Side by Side," a documentary about the war between film and digital in the motion picture industry, there's this great bit where the director of Slumdog Millionaire talks about how smaller digital cameras changed the dynamic of how the film was shot.
With director of photography Anthony Dod Mantle using a small handheld camera, Boyle and Mantle were able to go places they couldn't before as they ran through the streets of Mumbai and hung off of trains getting shots that previously were difficult (or impossible) to do and match the quality of film. The result was a creative masterpiece that took home Oscars for both of their efforts as well as the film itself (ten nominations total with eight wins).
I should point out that shooting in that style was nothing new and in fact, Mantle was one of the originators of the "Dogma 95" movement years earlier. That said, it took years of technology innovations to deliver an image that you probably didn't even know was shot without film.
I love stories about technology allowing creative individuals to do things that they couldn't before and it's why I'm so excited about Big Data & Analytics and some of the sessions and things we have going on at IOD (November 3-7) around Content Analytics specifically.
The IBM Content Analytics with Enterprise Search solution is taking Big Data "handheld." It's taking analytics where you weren't able to go before.
And like with Slumdog, the technology is now there to open up new possibilities when it comes to the massive volumes of unstructured content that before were impenetrable.
Here's a simple example. An "info@" e-mail account that gets a couple hundred incoming messages from customers that have all sorts of juicy pieces of information that can provide valuable insight but are physically impossible for any single person (or team) to read and process. Content Analytics can process the massive amounts of unstructured content (in numerous languages) to better understand what customers are asking for so that product documentation and marketing materials can be updated to accelerate the sales cycle and increase revenue.
That's a basic, but practical example of the type of insight coming from Content Analytics. Matching that with the data analytics you are currently running with Cognos, SPSS and other solutions can now provide a complete picture that gives you new (and more accurate) insights into how to create meaningful change for your business.
This is the first in a series of articles we'll be writing to tell you all about what we have going on at IOD 2013. As we get closer to the event we will call out specific sessions and feature interviews with subject matter experts.