I have always pondered the phrase, “Human beings are Social animals” until I discovered that in our own lives how much we depend on other humans. The emergence of interactive technologies and “engagement” tools are nothing but ways for us to reach out to other people who are around us and within our sphere of influence when we perform different activities in our day to day lives. People are inherently social and they want to engage with different entities around them. This is even more so within their organizations. They are constantly seeking for channels to communicate directly with one another and shape their own experiences. The need to have real-time information on different things happening around us has shaped new technologies to support it.
Organizations today have the opportunity to use this inherent social nature of its employees to improve their business and increase their productivity. With the world going social, employees are looking for social tools in an environment similar to their personal social experiences inside their enterprises to connect and collaborate. They want to meet more people, understand their roles and constantly seek new ways to achieve business objectives. As part of this process, they also learn more about each other and discover common interests that give rise to communities and opportunities to work on subjects that interest them the most. Your likes on Facebook help you to discover people with similar interests in your network. Similarly, your professional social network helps you to discover new people with similar interests leveraging the information capsules they provide when relevant to your work. This is just one thing that I discovered which has helped me in being more productive in my job.
“Being Social” no longer has a negative impact on employee productivity but has started to enhance it. Thanks to Social Business tools! Wikis, Blogs and Communities have found their way in to most organizations. With these tools, employees now have the opportunity to “engage” in social conversations in real-time with the people around them and extract information residing in different information silos to put them to the best use. Let’s take a typical day in our own work life. There are many instances in which we encounter duplication of effort or a strong appetite to re-invent the wheel, which results from a lack of communication and the inability to find the information that reside in disparate locations. Often, we are frustrated with situations such as these that impact productivity to a great extent. So do you think now that being “Social” makes an employee more productive? The answer from me is definitely a “yes!” Employees using Social Business tools have the opportunity to meet experts in their job area and connect with them. Sharing of information and knowledge helps not only to achieve near term objectives but also fosters cross-pollination of ideas with a strategic intent.
With organizations growing beyond geographic boundaries, it has become an undeniable fact that businesses need a platform to collaborate, innovate and share. But how can you optimize your workforce with people-centric content applications? And how can you secure and govern this social content arising from different social channels?
Come and attend the Information on Demand 2012, to learn more on “living social” and the “future of social content”. To learn more about ECM sessions download the ECM at IOD Agenda. Or if you're already registered, use the SmartSite to start planning your experience, scheduling sessions, and connecting with other attendees and speakers.