The video, which you really need to watch on the Livestream, showcases our "5 in 5" (five technology innovations that will occur in the next five years).
Energy: People power will come to life
Security: You will never need a password again
Mind reading: no longer science fiction
Mobile: The digital divide will cease to exist
Analytics: Junk mail will become priority mail
Today's keynote are about the future of innovation (and BTW, Visibility. Control. Automation (VCA)™ provides that innovation).
First to the stage was Erich Clementi (Sr. Vice President, IBM Global Technology Services) to talk about service aggregation.
Smarter Computing is offering new opportunities that will impact the infrastructure due to the unprecedented scale in everything and the way consumability (everything everywhere every time) is changing how IT needs to respond and react.
The boundaries of IT are changing, the infrastructure is changing. Anywhere. Anytime and any device is the new reality.
Erich remarked that the industrializatin of IT supported services (think Ford assembly line) will open up new options in sourcing services. This will reinvent all sorts of services born on the cloud to be more complex and with richer options.
The hybrid cloud will be critical because customers are going to run workloads where it meets the best fit. So these hybrid clouds need to be interconnected, integrated, seamless, secure, auditable and dependable.
This is changing the role of the CIO.
There was an interesting comment Erich made that James Governor (@monkchips) and I were talking about on Twitter. "We are confronted by the infrastructures our clients have, not the ones we wish they have." James responded (and I tend to agree), "make them change. the status quo is not acceptable."
Erich showed how CAPEX utilization is actually a minor benefit of going to the cloud whereas things like the standardization from being on the cloud provide the greater value to customers and it's in OPEX where the bigger savings come in.
There is an existing world that will need to be re-factored and re-thought out to get to the cloud.
Erich left the audience with three interesting thoughts:
Cloud is easy for consumption, but it requires a different delivery model
Changes in the role of IT will allow them to get closer to the business
you need a partner that gives you the choice and will get you there (like IBM)
Helene Armitage (GM of IBM System Software and Systems Growth) was next to present on innovations and Smarter Computing.
(I worked with Helene when she was in charge of AIX development it was her leadership with AIX, in my opinion, that helped get us back in the game in the early 00's with pSeries).
Helene did a very nice transition from Erich's keynote to talk about how these are the systems that are powering the things Erich discussed previously.
Consumer behavior is what is driving what happens in the IT data center and influencing hardware design. Consumers are creating data that is being captured and driven and running in the back-end systems in these data centers.
We need to evolve what is there today, but the rate and pace of change will continue to grow and the requirements for hardware will be driven by consumers. Where the consumers go, the IT department has to follow.
Smarter Computing systems are designed for data, delivered in the cloud and tuned to task. Helene used a good healthcare example. The data explosion in general, let alone healthcare (which Manoj will discuss), is phenomenal.
Everything is instrumented and capturing data. Data growth will be at 50x by 2020. An estimated 80% of the world's population will have a mobile device in the coming years.
The social implications of this data explosion will affect how hardware requirements are written. Enterprise systems with performance, scalability, reliability and availability will be critical.
Flexible systems to manage the data and remain secure will be important (and Helene gave a mention of RAS in this instance).
Helene also left the audience with three things (it's a day for lists):
The "consumerization" of IT
Data without limits
Partners who can do this (like IBM)
Helene handed the stage to Manoj Saxena (GM of IBM Watson, @manojsaxena).
(I call IBM Watson "he," though I was corrected on Twitter and IBM Watson could very well be "she")
Jeopardy was not the end, it was just the beginning of putting IBM Watson to work.
IBM Watson is currently focused on Healthcare (and now) Financial Services Sector jobs and is a key enabler for Smarter Planet and the new problem of data explosion.
Consider that 90% of data was generated over the past 2 years. 80% is unstructured and only 20% of it is used by traditional systems.
Those companies that can effectively use this "Big Data" are more successful.
Manoj is breaking down how IBM Watson does its magic. It not only reads Big Data, it understands it. IBM Watson is a filter, that's what makes it so good
Healthcare is a great place to start with IBM Watson because of the data explosion. Doctors can not keep up with this explosion and as a result, 1 in 5 diagnosis in the US are incorrect.
Between 44,000 - 98,000 people die every year because of being misdiagnosised, so it is crucial to get this right. (another sobering thought about how what we do impacts lives).
1 in 4 people will die of cancer and 20-44% of errors occure in the first diagnosis. So better diagnosis and treatment is far more complex than Jeopardy answers, but IBM Watson is learning about what it needs to do.
IBM Watson is going after cancer as a medical assistant. It's being packaged with "adviser cartridges" for different areas of different industries and will be in the cloud (public, private or hybrid - whatever works for the customer).
IBM Watson is about selling business outcomes.
The keynote sessions concluded with Grady Booch (IBM Fellow) interviewing The Woz.
Better than Frost/Nixon if you ask me! Here are some of the highlights (and it's all on the Livestream).
>Woz talked about how he built floppy drive support for the Apple so he could get to go to Las Vegas (and did it in two weeks!)
His proudest moment in his life was when he graduated (and education was a running theme).
Think out new answers that are better and not just taking what is already out there.
Woz offered HP the personal computer five times. They turned it down. (and they woulda done it wrong he says)
Woz thought everyone would become a programmer. But apps changed that (like spreadsheet).
VisiCalc on the Apple ][ changed the world. The first "killer app."
The differentiator in the Mac (over the PC) was in the software.
Linking personal relationships to the work people are doing spawns innovation. Give workers more meaning in their work and that will spawn innovation and make them productive.
His pre-Apple routine was: work at HP making calculators, go home. Watch Star Trek. Work on personal projects.
Woz delivered a working prototype of Breakout to Atari in 4 days!
Woz and Steve Jobs used a Blue Box to phone the Pope (something I was telling @mhuntalas about yesterday)
Woz believes the brain is computable (which he didn't in prior years).
Woz was expecting programming to be taught in the schools. They taught typing instead.
Woz says we might stumble upon consciousness in computing, much like created brain inadvertently through Internet.
The Woz Bucket List: Ayers Rock, Tasmania and to get 750,000 on Gameboy Tetris.
Every week in the Homebrew Computing club, the world was changed forever (and that was in the 70's).
The iPhone has human senses like sight, speech, hearing and touch. And one we don't have (GPS).
Answer engines. Not search engines will be important in the future.
Woz recognizes the importance of marketing as key to Apple's success (and watching IBM's use of it back in the day he said was impressive).
Advice on business: be a marketing driven company. Innovation needs to go from the top all the way down.
* this is the third day of Pulse, but the second day of general sessions.
As a reminder, all of the general sessions (as well as a bunch of other programming) can be found on the Livestream site, including myself and Derek Botti talking about Smarter Hospitals in Healthcare.
Today's general session keynotes started with an excellent video with our Business Partners. Business Partners are one of the biggest value that IBM has as a vendor in the market. They are what make IBM who we are (them, and our customers).
Scott made mention, and this is pretty cool, that we have co-founded cloud-council.org/, a cloud open standards customer council.
Steve Mills (Senior Vice President for Group Exec for SW IBM Software & Systems) started with some excellent discussion about how Smarter Planet solutions are increasing demands on IT, but IT budgets are growing less than .8% per year.
The rate and pace of change and complexity is increasing, not decreasing. The stats Steve showed on his chart were mind boggling.
Steve then made a very interesting move and used a chart from last year that shows IT operating costs are greater than the asset costs themselves. So much of that money goes into labor and physical infrastructure.
Sprawl is driving cost and IBM is actually at the forefront of doing massive consolidations for our own data centers.
We're still on the journey, which consists of virtualiztion, consolidation, service management (W00T!) and of course cloud.
Some of the numbers that Steve showed: 5,700+ servers consolidated. 15,000 applications reduced to 4,500. IBM has 110 pedabytes of operational data and 92% of our servers are now virtualized in strategic hosting environments.
Much of this was accomplished with System z and Linux (mainframe, ftw!).
The IBM Integrated Service Management Program used by our team led us to better VCA in our own data centers (hint, hint).
To quote Steve, "Linux runs like a 'scalded dog' on the IBM mainframe."
IBM uses Tivoli for our own data center consolidation and it's working quite well. Linking back to some of the thoughts yesterday, cloud is about better economics and that's achieved through sharing.
Steve is a fan of Business Analytics - one version of the truth and finding the problem quicker and information-centric decision making (360 degree view of our clients) thru master data management (System z plays a key role here). System z - tuned to task, designed for data and managed with cloud tech! Cost reduction, new service delivery with hybrid cloud.
He also posted quite a few client references. Like Nationwide Insurance who consolidated and run 680 Linux system images with $15M cost savings over 3 years with 85-9% server utilization.
It's worth checking out the Livestream to see some of these amazing client references (like how 75% of data stored is duplicative and how HealthNow is saving $5M per year by eliminating duplicate/incorrect mailings).
Next up, Bob Picciano (General Manager, Software Sales for IBM Software Group) and he was joined with some of our customers for a round table discussion. With him were:
David Konra from GE discussing smarter physical infrastructure and real estate management (they manage 190 million square feet of real estate and have saved $1 billion with efficiencies in this area)
Jill Holbrook from Erie 1 BOCES talking about endpoint management
Tony Spinelli from Equifax talking about security and compliance
For Rogers, cloud meant accelerating time to market to get services to their customers (which is important since they try to be the first to market with new services). It has also increased productivity and has made the QA process more efficient with standardization playing a key role.
Key risks as they moved to the cloud were the unknown effect of migration. What changes would need to be made once they migrated? How would legacy environments be taken into account. Also, the "hype curve" and the negativity associated with cloud (with security in particular) was something that they had to work through. But as much of a challenge as the cultural shift was, at the end of the day it's about results from the people and processes. Not the technology used to get there (like Steve Mills talked about).
With GE, they're trying to consolidate and optimize their office campuses and the challenge there is keeping up with the business units.
At GE - if you're not with me, you gotta catch up.
The team that works on their smarter physical infrastructure needs to make sur that they're in-line with the business needs but they're also managing the risk. Financial risk, environmental risk as well as ensuring that they can accommodate growth.
At Erie 1 BOCES, endpoint management with "bring your own device" (BYOD) has turned their job into the wild wild west. Even worse, with the economic crisis in education, there are changes that are being forced that haven't happened before in their industry.
Sharing, for example (which Steve talked about) has become the norm. Because they share, they now have a more robust network and are trying to consolidate to use the resources to collectively find solutions.
Jill and her team are trying to manage the endpoints consistently and effectively and keep the teachers in the classrooms (which was an extremely sobering point).
Not to be outdone, Tony from Equifax started with a very real fact. "We have everyone in this room's data."
So, security is pretty important to them since their business about all the data that they have (and bringing greater analytics to this data).
Security is a race. Nobody can do everything first. So the key is having a plan. IBM has been a key partner for Equifax in putting this plan together.
Tony talked about what David discussed; bringing the business into the conversation early. Asking them first - what do you want from your security?
As the transformational journey of security occurs, it's important to know what to expect: that there will be a massive increase in security getting worse.
Greater visibility means that you start to see everything (which is ultimately a good thing).
For 2012, Equifax is looking for real-time proactive intelligence with security. Security Intelligence facts Tony gave: past breaches are usually found 60% found months, years after they occurred. 86% of breaches are not found by the company. In the case of 100% of breaches the information about the attack vector was in the logs.
IBM Security is helping Equifax get the real-time/gamechanging security intelligence they need and the Security Intelligence that understands and changes baselines.
Then Bob asked about what next year's key topics might be. Here were some of what was mentioned:
Analytics. Global complexity of doing business around the world and impacting how we deliver services.
Capability to get the data to the place where it's useable. And mobility (which is huge this year - BYOD trend).
Mobility and BYOD (and it's not just Erie 1 BOCES that discussed this, Rogers of course is in that device world).
(our customers are awesome!)
Jamie Thomas (VP of Strategy and Development, IBM Tivoli) was the third speaker.
Jamie reiterated what a number of the keynotes talked about with regard to the market transformations happening around IT. Cloud. Smarter Physical Infrastructure. Mobile. Security.
IBM SmartCloud Foundation, which is our portfolio for cloud, has the levels of Visibility. Control. Automation™ (TM). to create "clouds done right."
Jamie started to talk about the product portfolio and the new announcements specifically:
IBM SmartCloud Control Desk which is reducing the complexities around end-to-end processes for service desk and providing a holistic view to the complexities of service desk and smarter physical infrastructures (bringing together the front-office with the back-office).
IBM SmartCloud Provisioning and IBM SmartCloud Monitoring have both been key offerings for our cloud portfolio and they are working together (see "Service Health for IBM SmartCloud Provisioning" on the ISM Library) to effectively manage the complexities of virtualization.
The bringing together of development and operations is also an important part of the portfolio and the plans to provide a beta of the IBM SmartCloud Continuous Delivery (and some useful workload patterns) and given emphasis with this thought - Infrastructure as code.
One of the announcements that is sure to be important for storage managers is the IBM SmartCloud Virtual Storage Center. It integrates with TSM and is a crucial part of making storage more cost effective.
The hybrid cloud support that we talked about at Pulse 2012 is now part of our portfolio as well as the IBM Endpoint Manager for Mobile Devices.
Q1 Labs, and the recent QRadar integration with our security portfolio was discussed and it is sure to help address some of the issues brought up during the customer roundtable.
A plug was given to the 3 million interactions happening on Service Management Connect and it is becoming the place to stay updated on the latest development plans.
Jamie focused on our IBM Smarter Buildings solutions and the power of the Maximo and TRIRIGA portfolioS (which was also reinforced during so many of the sessions discussing smarter physical infrastructure).
Finally, Jamie gave an update on the cows in Brazil (from last year's general session keynote). 2 million more cows are being tracked with Maximo, though there might have been a bit of turnover...
IBMers are hyper-aware of our clients and the issues that they address when they're on the job. So much so, that I've said in past blogs that the majority of conversations I have with my colleagues start with, "How does [blank] beneift our customers?"
To that end, everything we do revolves around questions like - how can we give our customers what they need to get their job done and stay innovative in their industry?
Questions like that get answered at conferences like Pulse 2012. It's where we continue to deliver value to our customers.
And, as mentioned in yesterday's blog about the general session keynotes from Danny Sabbah, not technology just for technology's sake. Providing real business value.
This particular blog is going to focus on the specific announcements we made around cloud, starting with SmartCloud Foundation.
IBM SmartCloud Virtual Storage Center
Storage is "the next big line item" for IT, which is why the idea of improving storage efficiency has always been a hot topic.
Storage virtualization brings the promise of not only improving efficiency, but also providing levels of data mobility that are crucial to delivering modern services to customers.
The ideal solution for storage virtualization should be able to do both the virtualization/provisioning as well as the actual management.
And IBM SmartCloud Virtual Storage Center does both and it's one of the most impressive things being shown on the Expo Center floor here at Pulse 2012. Not to worry though, the team has information on the website and the team talks about this as well as all storage information on our @ibmstorage Twitter account and the Storage blog.
IBM SmartCloud Monitoring and IBM SmartCloud Provisioning
If you were following our SmartCloud announcements last year, you saw these two solutions make a big splash in the market and we're continuing to add value to both of these solutions.
Today. As in right this second, you can go to the ISM Library and download the "Service Health for IBM SmartCloud Provisioning" that will integrate provisioning and monitoring so that you easily monitor what you've provisioned and be able to identify and react to issues in your environment.
To help further simplify how you provision, we've released a statement of direction for SmartCloud Provisioning that may provide enhancements with image lifecycle management.
New features that may provide the ability to control image sprawl, an Image Construction and Composition Tool as well as highly automated self-service deployment of virtual machines.
All of which translate into spending less time wrestling your virtualization and cloud environments to ground and more time working on innovation.
IBM Endpoint Manager for Mobile Devices (New)
Yesterday's general session keynote emphasized mobile.
Between "Bring Your Own Device" (BYOD) and organizations embracing using their own mobile devices for their employees, mobile is the new platform of choice. (which means it's probably time to ditch my IBM 5100)
As you know, our IBM Endpoint Manager solution is built on BigFix technology and it's been invaluable to our overall service management strategy for Visibility. Control. Automation.(TM) (VCA)
On January 31, we announced an update to one of the key pieces of this portfolio; IBM Security Identity and Access Assurance 1.2.
Security was one of the three areas of focus with regard to increasing complexity and new features deliver improved identity and access governance with open authentication standards, role modeling and lifecycle management, and a virtual appliance delivery method all simplify deployment and provides faster time to value for security while reducing risk.
IBM SmartCloud Continuous Delivery
Continuous Delivery is a topic that we have discussed quite a bit on this blog (it has also been known as "collaborative development and operations" or "DevOps").
The challenge of getting services to users is balanced by ensuring that speed does not come at the expense of governance and increased risk.
The strategy to bring development and operations teams together is often stalled when the tools each team are using don't work well together.
Per the announcement letter, "IBM plans to provide an extensible architecture for delivering and managing the entire application lifecycle, creating an environment that brings development and operation teams together with collaboration, automation, and analysis."
IBM SmartCloud Control Desk
With IBM SmartCloud Control Desk, IBM plans to deliver a solution for service catalog, service desk, and IT Infrastructure Library™ (ITIL™) V3 based processes for incident, problem, change, configuration, release, and IT asset management.
This service desk offering will assist customers in process control center for managing change & configuration, assets, incidents/problems, service requests, SW licenses and more.
Software As A Service (SaaS) - IBM SmartCloud Solutions
The innovations happening with Smarter Planet, are quite simply staggering. One of the most interesting, and most visible, areas is in the Intelligent City solutions.
You've seen these solutions in market and in any number of places in the past, but now Intelligent Operations, Intelligent Transportation and Intelligent Water also have SaaS offerings that allow customers to quickly get started, since there is no hardware to procure or installation services to contract.
Infrastructure as a Service (IaaS) - IBM SmartCloud Enterprise - Object Storage
Last quarter, we announced SmartCloud Enterprise, and this quarter we have added a very compelling new feature; object storage.
Object storage enables you to upload and share files of any size from anywhere in the world; supporting millions of users, billions of objects, and exabytes of data.
It's a nice bookend to the SmartCloud Virtual Storage Center in that it gives customers options on how to solve their storage issues.
Back To Visibility. Control. Automation.™ (VCA)
This is a lot of "stuff" with regard to features and functions. But what does it mean for you, as a customer?
I keep going back to the Danny Sabbah general session keynote because it really hit home the message so well.
"Providing information on all platforms is table stakes these days."
Cloud done right is about mobile + cloud. The infrastructure must deliver value back to the business. We must simplify, standardize and automate.
Cloud done right is about delivering VCA:
Visibility - see and understand your business in real time.
Control - transform and adapt .while limiting risks.
Automation - achieve greater efficiency by standardizing best practices.
Cloud computing and VCA means less time (and resources and money) working on your infrastructure issues and more time being innovative.
To find out more about any of these solutions, contact your IBM sales rep contact your IBM sales rep or one of our Business Partners using the Business Partner Locator website.
* some of the new announcements are statements of direction and they are noted as such here and in the announcement letter. (and see the announcement letter and the bottom of this blog as the standard disclaimers apply).
Statement of direction disclaimer
IBM's statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM's sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.
As a reminder, all of the general session keynotes (and more!) can be found on the Livestream site.
This morning was kicked off with the band Naturally 7, who were amazing. During one of the speaker changes, they did "In The Air Tonight" and rocked the drum solo.
The opening video (which was pretty awesome) started with the fact that we have 8,000 attendees from 79 countries and then talked about how one of the things that is affecting all of us is that lower cost technologies are literally changing the planet we live on.
This is leading to a Smarter Planet where infrastructure is everywhere.
Our first customer speaker from WellPoint echoed this sentiment and both he and Scott Hebner (VP of Marketing for IBM Tivoli Software) how Visibility. Control. Automation™. (VCA) is critical to turning this "infrastructure is everywhere" reality into a successful future of innovation
Robert LeBlanc (Senior Vice President, IBM Software Middleware Group) continued this conversation about VCA.
He had a great line from one of our customers, "If you can't get excited about the change and challenges of this industry, I don't know what you're doing here."
The three things driving business imperatives are dexterity, reinventing customer relationships and uncovering new profit opportunities. Analytics followed by mobility, virtualization, cloud and then security are keys to driving these technology shifts.
Achieving desired business outcomes is about VCA.
One thing that you'll hear a lot about at Pulse is that cloud is about more than virtualization. You'll hear that message a lot, because it's true.
Technology for technology's sake doesn't work. It has to impact the business. Cloud computing has the potential to add that value. As does mobile.
Mobile + Cloud (which Danny Sabbah talked in detail about) will have the biggest impact on our customers. Two statistics that Robert gave were the fact that data has surpassed voice and that last year more smartphones shipped than PCs.
How do you manage and secure all of those devices? VCA. Specific to security, it's about security and compliance; people, data, applications and infrastructure.
And, of course, assets and facilities (smarter physical infrastructures) will play a critical role as everything becomes interconnected, intelligent and instrumented.
Robert closed out with an interesting comment - data for data's sake isn't important. It's what you do with it. It's ensuring Visibility. Control. Automation.
Applying analytics is one of the ways IBM does this across VCA:
Visibility - to see and understand your business in real-time business
Control - to transform and adapt while limiting risk & cost
Automation - to achieve greater efficiency & agility by standardizing processes
Applying IT analytics to improve business outcomes. Taking an Open/integrated approach to service management and leveraging the cloud to unify the service value chain.
Next up was Dr. Danny Sabbah (General Manager, IBM Tivoli Software) and he put cloud and mobile into context.
Danny hit the ground running, talking about the three dominant transformations happening in technology; Smarter Physical Infrastructure. Mobility. Security.
The intersection of these three has caused a lot of complexity (and confusion) for our clients.
The way to tame that complexity is Visibility. Control. Automation.
The lines of business are doing what they need to so they can compete which means that our clients must simplify, standardize and automate to get this to work efficiently and add value back to the business.
It's about going beyond virtualization. It's about Mobile + Cloud. Together.
Tennis Australia built a smarter physical infrastructure capturing and using the data in real-time. This helped build out the relationship with their customers (in this case, tennis fans).
The video (included in the Livestream) with Tennis Australia is great and the nice thing about them is that what they did is applicable to any industry. In fact, the best comment they made in the video was that, "Providing information on all platforms is table stakes these days."
Danny let that sit for a minute. Table stakes. Meaning that you need to go beyond just offering up the data and provide value at levels that won't happen with just virtualization.
It's about mobile + cloud. The infrastructure must deliver value back to the business.
CIOs are the key to driving this innovation. Technology is about real outcomes and not just playing with the latest toys.
We must simplify, standardize and automate.
Danny mentioned the over 3,000 customers we have helped with this type of transformation and one of the best examples was helping an infrastructure delivery that used to take 40 days reduce to just 20 minutes.
Our customers (you) need to be resilient to velocity of change. Have security intelligence. Be able to have the choice/flexibility (mobile, hybrid) to be workload aware and utlitize analytics.
Danny took the time to talk about the Worklight acquisition and more specifically the big announcements we made with the integration of Q1 Labs and QRadar into our security portfolio (see the press release from Feb 22).
He concluded with discussion around OSLC as a specifcation to simplify integrations and increase agility. Development and Operations (Dev/Ops) continuing to be an important aspect of how we turn isolation into integration! He also mentioned the IBM SmartCloud Control Desk (mentioned in the announcement letter from Feb 28).
Danny concluded by saying that if you wanted hype and marketing. Go somewhere else. This is about cloud done right.
And with that. We're off to the stream kickoffs and a full say of sessions.
Stay tuned for a wrap-up of tomorrow's general session keynotes, right here on the blog.
In the meantime, use the links below to stay connected to everything happening at Pulse.
David has written about the Cloud Service Management Simulator Workshop in a previous blog and things are heating up as we get closer to Pulse.
In addition to the Sunday workshop we have a few extra seats left on Saturday for business partners and customers who wish to attend. If you are interested, please send an email to email@example.com. Both workshops (Saturday and Sunday) are from 2:00 pm - 5:00 pm.
And for more information, watch developerWorks' Scott Laningham interview Ivor MacFarlane on what to expect in the room.
Just about my very first experience in IT –
brought onto a project as a customer ‘expert’ – was listening to the IT guys
debating how to make use of the data we already had on the old system. In my naivety
at the time I had thought computers used ‘computer language’. Quickly I
realised they were more like people than I had suspected – that there were lots
of computer languages, and each computer spoke only one of them, and could make
no sense of the others.
Now, in the interceding years (some 27 of
them L) great progress has been made – we expect computers to talk to each
other. This almost universal technological communication ability sometimes
blinds IT people to the fact that human communication has not evolved
Until we perfect direct thought
transference, all the communication we do, whether written or spoken, texted,
tweeted or painted on the walls, relies on a two stage process. First you put
your ideas into words (usually words and sometimes also gestures or pictures –
or a combination of all three). Then someone else has to take those words etc
and turn them into thoughts inside their head. There is always an ‘encrypt/decrypt’
section to human communication.
Now that can get messy, confusing and
create all sorts of mistakes in delivering the message. You probably wouldn’t
design it that way. In fact in a pure IT context we would be looking at ways to
deliver direct communication in a standard format from one system to the other.
But people don’t work that way; it is what we have and we need to work with it.
Communication isn’t just about being accurate;
I think it is better measured by whether it is useful. In IT, people still manage
to get the communication spectacularly wrong by not thinking about the whether
the customer (or client or user) is equipped to decrypt the message. As one
example, here is an error message I got on my screen the other day, apparently
intended to inform me why the software couldn’t do what I had asked it to do: “Unable to contact the target back-end forwarding host (proxy target)”. I presume that made perfect sense to the person who set the
software up to deliver that. They were maybe a great programmer, but evidently
not a human communications specialist.
It’s easy enough just to dismiss this as
one more version of ‘Computer says no’, but why is it no surprise? Maybe it’s because
we still seem to think it OK to throw our jargon at others who don’t share it.
Or maybe we forget they don't know what we do. Actually, to be fair this is not
only an IT thing – ask anyone who has been caught on a French train having
failed to quite understand the printed message exhorting them “composter votre
billet”. (And if you don't already know but intend to travel on a French train,
trust me, you need to find out what it means, but it isn’t a French word that
they usually teach you in basic language classes. A classic case of
encrypt/decrypt failure in a service management situation that has nothing to
do with IT.)
The technologists amongst us love the
challenge of integration, communication across platforms etc. but there is
recognition that this is expensive and should be unnecessary – an area where
standards and commonality help everyone. Why do we forget our most common
encrypt/decrypt situation – getting a message from one mind to another.
I hope that the irresistible tide of
universal cloud adoption and pervasive social media communication will solve
all these troubles – and allow us to concentrate on the people issues more. But
so far the social media snowball doesn’t seemed to have reduced jargon – quite
the opposite. Those of at a certain age are now totally incapable of
understanding what are children are saying, even when they give us access to
their on-line worlds.
Actually, this is fresh in my mind now
because it forms a little game we will play during my talk at Monday 5th
March at Pulse – our big SM event in Vegas next month. I plan to have people
encrypting and decrypting during that session. I am interested to see how they
get on, and hopefully to make them realise there are some simple tools we can
use to make things better. Nothing magic, and the same techniques we
demonstrate in the simulator. Mostly they rely on establishing common ground –
establishing communication channels and learning what will work, by finding
shared understandings, and by relying on more than words alone when it makes a
The best part about all that is that from
the outside it might look like gossip and drinking at the bar – but we realise
it is building business critical communicating platforms and channels. The message
that things can be both fun and relevant at the same time is also part of the
So, if you are at Pulse maybe you will be
able to come along at 6pm on Monday. If not I hope to get the chance to
encrypt/decrypt with you at another event this year. And thank you for your
efforts in decrypting this message, I hope it wasn’t too difficult – and I hope
it has some resemblance inside your head to the one that was in mine.
That’s a paraphrase of many quotes – but
whichever famous quote peddler you choose, it is surely a mantra of sorts for
successful service management. To me it
neatly addresses two key points:
It is no good meeting all the metrics that you set for yourself
if that only makes your performance look good to you – it’s the customers’
opinion that matters because they are the ones providing the money to make
it happen – and they may well stop doing that if they aren’t impressed
What people perceive is based upon their situation and
knowledge as well as your facts.
I had some first-hand instruction on this
recently that helped my understanding. Both were a little funny at the time but
maybe with some serious messages.
Firstly two different perceptions of what
must have looked very similar situations to a detached observer – driving last
year down a fast dual-carriageway road.
Both times I was on my way to my father.
First time an ordinary sunny day. I am driving at ‘about’ the
speed limit of 70 miles per hour – and a car comes hurtling up behind me
and sits a few metres behind me with the driver clearly impatient that I
am holding him up. I ventured an opinion as to his personality –
considering him less than sensible, some pushy-salesman type, and
certainly not deserving of my moving quickly out of his way
Two months later I am driving down the same road – only this
time I have been summoned to my father’s hospital bedside by medical staff
with the line ‘I think you should get here as soon as you can’. Now I am
doing a lot more than 70mph, and find myself slowing down to 75 and
hanging on other cars’ back bumpers amazed at why people can’t simply get
out of the way – surely they can see I have to go quicker than that.
So – good guy or bad guy? Depends on what
you know, and that depends on what you are and what has happened somewhere
The other one, I feel the need to share all
hinges around those daily gifts we get form our dogs. Each day I take our dog
for a walk in the field behind the house. The field is just the other side of
the fence and hedge around the back garden, but to get there you have to go out
the front, down the road through the alley and back – about 300 metres or so.
Now dogs, being dogs, use the daily walk for relieving themselves and people,
being only people, are left to pick it up in plastic bags and carry it. But
since our walk takes us back down the other side of that garden fence, rather
than carry the little bags round the field, I toss them over the fence and into
our garden, to pick up and dispose of when I get back. So, I am doing this when
I realise I am being watched, by another man out walking his dog. Thinking
about it afterwards he just sees someone flinging doggy doo over a fence into someone’s
garden. He did not speak, but did manage a look that clearly had me well below
pond-scum in any kind of social acceptability league table.
OK, so some examples of skewed judgement
based on incomplete knowledge, we all have lots of them – and please feel free
to send in any good ones that have happened to you.
Very few of these matter in everyday life –
we shrug and move on and usually never see the misunderstanding or
misunderstood person again. But when it matters we need to establish
communication to get some idea of the events that drive perceptions of those
who we will interact with long term. This is why we know things about those we
live with and care about – their favourite colours, the foods they like and
dislike, which football teams they support and lots more. That is worth doing
because these people matter to us, and because this makes both their life and
ours more pleasant.
So apply this to work, how much more
pleasant – and easier – will your life be if your customers are happy with you,
if they understand what you are doing and you understand what they care about.
That simple idea is at the core of a lot of my work these days – in the
simulation games and the presentation at events. It certainly underpins the
talks I am slated to do at IBM’s Pulse and itSMF Norway in March.
If I go back to the first set of two
bullets I wrote at the start of this piece, they are trying to say that you
need to know how your customers – and maybe other stakeholders – are feeling today. This will drive how you address
things. So customer perceptions influence prioritisation – standard best
practice stuff. What I was trying to point out in my driving example was that
those perceptions and attitudes are anything but fixed. Just because you know
what mattered yesterday, doesn’t mean you know what will matter today or
tomorrow. There are clues and signs you can look for – find out what things
affect your customers attitude and monitor those yourself. Again that is
something we can do fine at home – we are aware of some of the influences that
change attitudes and perceptions on our loved ones – be that exams the next
day, football on the TV tonight, or a fight with a friend.
Maybe what we need is more formalised
gossip at work – because it is often the conversations that don't seem to be
about work that tell us most about how our customers will react – and more
importantly how they want us to react. One thing the 21st century
has brought us – big time – is new ways to gossip, or should that be freely and
rapidly exchange more information than we ever dreamed was possible. So, maybe
this is just one more business benefit of social media, one that delivers its
success by not being so obvious?
Actually, I don't care how you gather more
understanding of your customers concerns and perception influencers use every
means you can. You could do worse than simply going to visit them, talking and
listening. Set yourself a target perhaps – name one thing that would change
your customer’s priorities, and then ask them if you are right.
We live – more and more – in a world where everything that matters can be done on line, where we see and hear better on screen than for real.
You can now take an active part in the world – and potentially run a successful business - without ever leaving your home, possibly without getting out of bed.
And even when we do turn up for real we spend a lot of our time watching things on a screen – be that the presenter or performer in a large hall or the action reply on the giant screens at a football match
You will have seen in the promotions and advertising, that the key presentations from IBM’s show-piece service management event – Pulse – running on 4-7 March in Las Vegas will be streamed live on the web to the warm and cosy comfort of your home.
Despite how easy and good the virtual feed of sessions, chat and information were, 7000 people did get out of their beds in 2011 to travel to Las Vegasand actually be at Pulse, just as thousands turn out weekly to watch football at the stadium when they might have had a better view of the action by staying at home. And even formula one motor racing gets sold out attendance when you can never hope to see much of the race in person compared to what the TV coverage offers.
It seems that there are still good reasons to actually be there – not to put down the value of connecting to the live web streams, but even in the 21stcentury, people learn from people. Pulse is a big and excellent example, but throughout our community we see conferences still being successful and drawing people together to share experiences in surroundings that the virtual world can’t quite match yet. As well as the formal sessions at conferences and events, the networking opportunities of being with others in similar circumstances delivers real benefits – comparing notes with our peers from across the world.
Technology is good – and joining conferences on line is way better than missing it altogether, but people-to-people still has a lot going for it. I’m looking forward to the combination – the atmosphere of really being there and mixing with everyone in the exhibition areas – and over a sociable beer or two at dinner. And of course the added value that streamed interviews and 'watch again on demand' that is available over the web.
This amalgam of real and virtual seems set to be the conference norm for a good few years still – 7000 people at pulse thought so last year, and thousands went to itSMF conferences around the world in 2011 too.
And Pulse is in Las Vegasof course – where could be more appropriate for the combination of real physical existence with technologically driven enhancement - a bit like Red Dwarf's famous 'better than life' game. J
Do you think virtuality will one day totally replace human gatherings? I guess eventually it might, but for now I intend to enjoy both at once and count myself lucky to be alive at the right time to do that.
You can find out all about Pulse – physical and virtual offerings at www.ibm.com/pulse.
See you there – for real, on line, facebook, twitter and more!
If you have spent five minutes with me, you have probably heard me rave about the "WTF" podcast from Marc Maron.
It is the first topic of discussion when I talk to a friend of mine (second being Doctor Who).
The reason WTF works is that you have a veteren comedian (Maron) who knows the questions to ask. Who understands the journey. Who can have the types of discussions that lead to places you and I wouldn't think to go.
Maron is on the short-list of great interviewers. His podcast is one of the few times where the word "fascinating" really applies.
There are a number of reasons to attend (and if you read the Pulse Blog or follow #ibmpulse, they're too numerous to list here).
We announced that Woz is one of our keynote speakers.
Well, the format for this keynote is going to be a little different. He is going to be interviewed by none other than IBM's very own; Grady Booch (@grady_booch).
Grady is an innovator in the same vein as Woz. He was one of three individuals who invented UML.
As someone who worked for a company that relied heavily on UML (which I'm sure is the same for many readers), it's like "Memphis" Raines meeting Henry Ford. He's pretty much the reason a number of us are where we are in this industry.
UML. The Apple computer.
Grady and Woz were not only on the ground floor of technology revolutions, but they both built most of the foundations.
Between the two of them, they personify the type of innovation that we promote at Pulse 2012.
I can not stress this enough: innovation is the differentiator. It's what puts our clients in the leadership position in their industry. It's the thing that organizations playing "catch up" are trying to chase down.
Pulse is about not only helping you find the solutions to drive your innovation, but it's also about mindset. It's about thinking like an innovator.
Thinking like Woz and Grady. Getting you there.
And a keynote like this, with a real in-depth discussion between two of the best in the business. It's gonna be fascinating and you need to be there.
As I wrote last week, I am looking forward to delivering more simulations over the next weeks and months, I always enjoy the buzz of working with people rather than sitting in a lonely room hitting keys and listening to the dog snore.
I went through my technologically savvy period some years ago (back in the horse-drawn computer age). For years now I’ve felt that the biggest scope for improvement in service management is through the people part of the famous trilogy of people, process and technology.
It’s important though to be sure that we don't forget it is a trilogy – in a recent presentation I used a picture of a milking stool to make the point: three legs, if you have problems in any one of them you will fall on the floor, spill the milk and fail to do your job.
So the emphasis on people is not because we don't need the technology – it’s because there have always been plenty of people selling the technology hard in our business. And it sometimes seems to me that there are people even keener and more excited to buy it – each one as much a fashion victim as the lady horrified she’ll be spotted in last year’s shoes. But – for sure – we do need good technology. Of course, I work for a software and technology company so I would say that, but that doesn’t make it wrong.
And process is still vital – that is the first level of learning that comes from our simulation games – not knowing what needs to be done usually means you don’t do what needs doing. I remember getting excited by process when I first understood how to see and then improve them. I remember also how much better ITIL V2 was than V1 when we went ‘process focused’ – and how modern and nifty we thought we were.
But again – there is no shortage of process champions, so forgive me if I keep harping on about the people. There are more of us than there used to be pushing the importance of people. Paul Wilksinson, of course, has been – and still is – a trailblazer, although he is still obliged to play the prophet because the vast majority of our industry still needs to be converted to the simple reality; that no matter how cool your IT gadgets and software and no matter how carefully researched your process, if you don't keep the third leg – people – strong and secure then things simply won’t work.
Successful politics is called ‘The art of the possible” and I am aware we – those who believe that people factors are the biggest stumbling block to successful service management – need to play that game too. No point (yet) trying to make everyone totally people focused – our efforts through the simulators and suchlike are to at least get IT managers to realise that the quality of the services they deliver does depend on people aspects. It’s simple stuff really, like people talking to each other, finding out what things matter to them.
Strangely enough, this is the kind of thing we do well and automatically outside work, but somehow it becomes so much harder when it gets all business related – maybe we like to take sides at work, or think the office is too important a place to act human in. What is about being in the office (or Datacentre or shop floor or whatever your work looks like) that strips us of some basic level of humanity? We seem able to talk to our colleagues at work about non-work things – last nights TV or football, fashions, music etc – but not about their work wants and needs.
Of course there are exceptions – we need to capture and promote these to help us get the message across. My favourite is a reversal of the norm I just described. It is from a UKgovernment department where a cricket match between IT and Finance was being played out one evening. Due to Finance’s excellent bowling there was a hiatus since the batsmen were being dismissed faster than the next one could get the equipment on. During this pause the non-striking batsmen (from IT) was chatting about work and they solved a issue that had turned into a long running fight between managers. The managers had stood on principles and formality instead of talking about what was actually wanted. The issue was solved by these real workers getting a mutual understanding through the revolutionary approach of talking and listening to each other.
That’s what we shall be trying to do with the delegates to our simulation sessions – and in other ‘take the people seriously’ initiatives. Do you have some good stories about how much difference it makes when your people are able to understand each other’s perspectives? Be great to hear them. Be even better to catch up at one of the forthcoming simulations, or to see you at Pulse in March and we can talk – and listen - over a beer. J
 Apparently coined by Bismark, but I first heard it used by Harold Wilson in the 1960s
Well, we are well into 2012 now and we have just about got though the ‘my predictions for 2012’ phase and in to ordinary routines again. Whatever the predictions, like with most years I predict that 2012 will look a lot like an older version of 2011.
There is still talk of recession, companies that struggled for funding in 2011 are no richer, Cloud is still talked about by a lot more people than understand it.
On a personal level 2012 has already delivered some of the improvements planned in 2011 – and I hope the same will happen workwise. Next major thing on my work horizon is IBM’s big service management show – Pulse. Back again at the MGM Grand in Las Vegas we are promised it will be bigger and better than ever. I understand that bigger is important in as Vegas but I am usually even keener on better. Actually though, to be fair I am delighted that ‘my bit’ at Pulse looks like being bigger this year – with not one but two chances to deliver the cloud-readiness simulator on the weekend before the show itself starts. In fact there will be a strong focus on simulator this year with our team being on the exhibition floor to explain what, why and how they can help you.
Of course – like I implied above – this isn’t exactly new, but it is proven. Of course there will be lots of new stuff available – geeks welcomed and catered for. The technologists will – of course – be well catered for with lots of ‘future possibles’ and indeed a vision of some possible futures too. But service management’s primary focus is not on what might happen next year; it has always been about delivering value this year. In fact one of my favourite aspects of service management is how it rests on widely applicable principles, even though how they are applied might alter. For example, while change management processes in a cloud environment might need different considerations to make them most effective –the basics remain. I was working in service management long before I ever touched a computer. I remain constantly delighted to discover that lessons learned 30 years ago in supply and transport are still relevant to the 21stcentury IT based services we manage today.
So, if you are going to be at Pulse come along and tell me whether you agree that old-fashioned service concepts are still valuable – or come and explain why dinosaurs like me should be swept away by the meteor strike that is cloud. Either way – at Pulse or elsewhere – I look forward to good, informed and enjoyable debates. Good to think of the new year building on the successes of the old – at home and at work.
 If you follow me on twitter - @ivormacf - you will know where and when I will be in terms of events. Useful, whether you want to know how to find or to avoid me – same thing works both ways.
Over the recent Christmas break, I found
myself at lunch with an Enterprise Architect and the
conversation turned – as it does - to the future of the IT industry.
we agreed on the
topic of what IT jobs and attitudes should be over the next 10 years – others at the table disagreed with us – but that’s a topic for another blog
Now I live in a Service Management space, and so clearly I
know that everything – at least everything about creating and delivering IT
services – is wholly contained within a complete picture of service management: because
everything flows from the need for the service – in terms of value conceived,
engineered and then delivered to the customer.
So, imagine my surprise when the enterprise
architect (let’s call him Kevin J) came out
with the phrase – introduced as though it were universally accepted knowledge –
that everything is contained within the concept of enterprise architecture and all other things fit inside that. Well, you would think that one of us has
to be wrong – but maybe not?
Seriously though, I do realise that each
of us has a coloured view of the world. But even when you know you might be, if not actually biased, at least running along familiar tracks rather than striving for
objectivity, it can still be a surprise when you run into what seems a different
Of course – in this instance it isn’t
really a different perspective at all. Human Beings to tend to fit external
matters into handy pigeon holes – and those pigeon holes are inside our own
pigeon house – service for me, EA for Kevin.
Maybe we just need to get all these
different perspectives in one room and get them to agree on which view is
right? I suspect, however, that this has been tried – and failed. Because it
isn’t conflicting theories we are dealing with here. Instead it is that
familiar old chaos machine – people and perceptions. They are all right (and
all wrong too of course, but this early in a new year let’s try and be
Trying to look at the situation
simplistically, it seems to me that we have had lots of good idea over the last
20 years or so that have been helpful – but we live in a complex interrelated world and each
successful approach brings you to an edge or interface where you are dependent
for further success on the neighbours. Human nature makes us jump to the
conclusion that if the neighbours used my approach then they would do better.
Maybe it’s true but maybe it’s not – maybe we have as much to learn from the
neighbours as they have from us?
Let’s analogise that to real neighbourhoods. Is there anyone who doesn’t think things would be better if their neighbours
behaved more like them and adopted their processes,and practices – especially
things like where it is OK to park and when it is OK to be loud? But actually
they have slightly different needs (maybe because of things we don’t have like kids and dogs or a job that requires shift working)
and so they do need to do things differently. But still there is much to learn from
each other; simple stuff like where did you get your fence fixed etc and more
strategic stuff like comparing mortgage plans or discussing the best school
Within our IT/services/architecture kind of
world we have
the same chance to benefit from discussions with our neighbours. And just like
with our domestic neighbours, the best way to get along and help each other is
by accepting others’ perspectives as equally valid. It is good to see
initiatives like devops starting
to encourage this. My major familiarity over the past 20 years has been service
management but I can see both lots to learn from our neighbours like EA and
development and also lots we can help with too.
Have you spoke to your neighbours recently?
And if so was it with a predisposition to teach or to learn?
I recently had some first hand experience –
from the receiving end – how much of an effect genuinely good customer service
can have. The experience started in dismay but was recovered well beyond
Anyway, to start at the beginning ….
I had to go and ‘swear an affidavit’ –
which for those of you not into the jargon of jurisprudence means to formally
promise what you are saying on a form is true. In England you can either pay a
solicitor for this service, or you can get it for free at the county court. So,
of course, I went off to the County Court.
Now, it started, I admit, with me failing in my responsibility to be a proactive customer. I did not think
through what I knew. County Courts in England are where the most
serious crimes are tried, so it is where the most dangerous criminals would be.
A moment’s thought, therefore, would make it obvious that there will be fairly
impressive security. But of course I was just thinking about delivering a form
so the metal scanner and request to empty my pockets took me by surprise. And
my producing my Swiss Army penknife from my pocket sent the security man into
action. The knife was confiscated – suggestions that I wasn’t even in the
building yet and could just go back, leave offending items in the car and start
again, were not allowed to be considered. I was told that I could not get my
knife back when I left but instead I needed to write in to the court manager
asking for it to be returned by post.
So, I had a perfect example of a ‘Moment of
Truth’; putting me instantly, and very extremely, ‘anti’ the staff and the
processes. It seemed obviously the staff are required to leave common-sense at
home and not bring it to work with them.
And thus, in a bad mood I reached the court
officer with whom I was to sign and swear that my forms told the truth. She
spots my mood, finds out why and explains that the rules are for protection and
cannot be altered – causing no improvement in my mood. She then looks at my
forms and points out that I have not brought all the right documents – and then
throws in for good measure that my solicitor has supplied my with the wrong set
So … it is now clear to me that I have
driven into town, paid for my car parking, lost my knife for the duration and
all for nothing because my paperwork is wrong. But fear not – after this it
gets better. I had been expecting a businesslike word or two of sympathy and if
I allowed myself a glimmer of optimism then maybe even an explanation of what I
needed to go back and fetch, so that it would work when I came back.
Instead the lady reacted very differently.
She pointed out that the forms I have forgotten are copies of documents they
already have lodged with them, and that they have blank forms of the right
kind. She fetches the missing forms, lends me a pen and helps me understand
what is needed on the right form, checks it through, makes corrections and then
duly witnesses it and formally logs it in the system as sworn and correct. As she
put it “Well the purpose is to get your stuff recorded, if I can make that
happen then why wouldn’t I help?”
Of course she was perfectly right, her job
is to help get these things done, and so thinking for herself and helping
people get there is an obviously correct attitude. Isn’t that exactly how
everyone in service delivery sees it?
Well, of course we all know that it isn’t –
not yet! The sad aspect of this kind of story
is how surprised we all are by them – that they are worthy or repeating
because this quality of service is still unusual.’
The key aspect of this story – with its two
different approaches to dealing with the customers - is how much good service
experience depends on customer facing staff that are knowledgeable of the
customer’s context and goals. But more than that even, the management trusted
and empowered (at least some of) their staff to use common sense and do what
was right – maybe even if it didn’t follow exact procedures.
Are the customer-facing staff in your
organisation trusted and empowered? If not, is it because they can’t be
trusted, or because they have been given the knowledge? Or is it just that
no-one has ever thought it would be a good idea to trust and empower them? What
happens in your organisation – do you get good service or do you a strict
process delivered, whether or not it is appropriate?
Last week the IBM attended the UKI itSM Forum and what a
great event it was! Some really thought provoking and motivating sessions, as
well as some truly interesting conversations with our clients and
Below are a few of the highlights from the sessions attended
- would be great to hear anyone else’s thoughts on what their key take-home
messages were from the event.
Session 1 – Introduction by Barry Coreless – Chairman of the
Barry talked about how he sees the future of ITSM – the
growing automated and ever more complex tool sets, and an ever increasing
bewildering array of devices. The main
take home message for me was that he believed that organisations that linked
best practices and industry disciplines are the ones that will truly succeed.
Session 2 – Keynote from Baroness Tanni Grey Thompson DBE
A fantastic motivational speech from Tanni – including memorial
statements like “if you are going to spend time thinking... then think BIG!” She spoke about why it is important to think
about how you can be the best you can be and how individual success if not
always about the individuals themselves, but about the team they have around
them. Tough times call for tough
choices, she continued, and it is how you deal with these, improve and move on
that is what will make you successful.
Session 3 – our own Ivor Macfarlane – Can IT people be
Ivor was introduced as a man whose middle name was “ITIL”
and clearly his reputation preceded him, as we had a full house with over 60 of
the 300 delegates in the room. Ivor spoke
about how Service Managers generally have a low profile, and are orientated to
achieving another person’s hopes and desires.
He carried on the debate by saying that the best attribute a Service
Manager can have is to be invisible! Continuing
that if management don’t empower you as a Service Manager then your stuffed! A final take key message was then given, “Go
to the board – change the change process!”
Session 4 – An interactive panel session hosted by Don Page
Some really interesting stats came up in this session to the
questions asked to the delegate audience my favourite 3 below:
1. 1. Cloud Computing is here to stay – what effect
will it have on ITSM?
Major – 43%, A
bit – 36%, A little – 17%, No Opinion – 4%
2. 2. Your business now understands and is taking
seriously the importance of ITSM as an essential business enabler?
Very Seriously – 12%, Lip Service
– 42%, We don’t talk to them and they don’t take us seriously -20%, Don’t Know–
9%, Don’t Care – 17%
3. 3. Should organisations encourage Social Media to
facilitate communication between IT and end users?
Actively encourage and support –
45%, Natural Course – 37%, No -13%, Don’t Know – 2%, No Opinion – 4%
Session 5 – Stephan Mann – Forrester Research - “Anyone
questioning your value?”
One of my favourite sessions from the event, very
interesting to hear an analysts point of view. He started by stating that
Service Managers can’t deal with the value because we don’t understand the
cost, there is little transparency IT costs and the value it brings. He continued saying that costs are
continually being cut, whilst the demand for IT continues to grow. He told
delegates to take an honest look at their ITSM capabilities and short comings,
in context of what business needs, then link IT services to business
outcomes. Final message for me was “Cost
is important but value is more important... if we could demonstrate the value
they would be encouraging us to spend more”.
Session 6 – Martin Neville – Flattening the Curve
In the last session of the day, Martin discussed what companies
should be looking for from their tool providers, and that the best tool providers
are proactive not reactive. He set out ground rules for both sides – be honest
from the start, early efforts pay interest in the long term, perception is reality – stats do not lie, the
time to innovate is at the start – not when things are looking desperate, short term contractual wrangling will damage
the relationship long term and most importantly KEEP talking!
Session 1- Nigel Mear –Solid Air Consulting - Answers on a postcode
Nigel spoke about how vision is our most valuable asset and leadership
is an act, rather than a position. We
need to show up and engage! It needs to be a progressive improvement, baby
steps are ok, and it needs to be realistic, achievable and practical – don’t
aim for perfection, do something practical.
His take home message for me really was for success, we have to
acknowledge the reality of uncertainty.
Session 2 – Christian F Nissen – CRN People, Denmark –
Acquisition and Implementation of ITSM Tools
Another really interesting session, starting with the
question should organisations use a SM suite of tools from one vendor, or best
of breed tools from various vendors and attempt to integrate them. The answer is not as simple as it seems! He
emphasised the importance of running a Proof of Concept before ever fully
implementing a new tool. Organisations
need to ask themselves, is this vendor that is sleeping or evolving and
Session 3 – Dennis Shields - The 2010 Machine
My final session of the day, Dennis opened the session by
explaining people like direction, but believe their managers are out of touch. Bad
management however means the unit will not function properly. People need to be
given clear and fair directives, otherwise efficiency plummets and costs
escalates, we need to take a long term perspective if the company and its
infrastructure is going to be successful.
In summary, fantastic event, and can’t wait till next year!
IOD 2011 is just around the corner, and it should be no surprise that I was psyched to learn that Washington correspondent and anchor for BBC News Katty Kay is hosting the conference.
Full disclosure: I drive a Mini Cooper, I watch Doctor Who and I follow Neil Gaiman on Twitter.
So, yeah. I was also excited to see that she's going to be on stage with great IBM speakers like Jeff Jonas, Robert LeBlanc, Mike Rhodin and Steve Mills.
As if that wasn't enough (and there are a bunch of other IBM speakers not listed), guest speakers Mike Lewis and Billy Beane will also be there. Mike Lewis wrote the book Moneyball: The Art of Winning an Unfair Game and Billy Beane is the VP and General Manager of the Oakland Athletics (the subject of the book).
I know, right? It's a pretty great group of speakers.
Having attended IOD in the past, it's a great show that I know that customers and business partners are going to get a lot of value out of.
Tivoli will be at IOD, and we're looking to meet customers such as yourself who are attending the conference. Here's a list of where you can find us:
IBM Tivoli Ped (Booth 101-04): IBM Tivoli/Predictive Analytics for IT and Service Management
IBM System z Software (aka, System z Zone): OMEGAMON for z/OS Management Suite (Booth 105-05) and System z as Enterprise Security Hub (Booth 105-06)
Smarter Computing Zone (Booth 101 and Booth 515)
IBM Expo Theater (Booth 001): October 24, 05:30 - 06:00 - Consolidated Data and Application Security Management (Session: ISA-4198A)
October 25, 11:15-12:15: Securing Your Mainframe Virtual and Cloud Services With Enhanced IBM zSecure Suite (Session 4153A - Mandalay Bay North Convention Center - Mariners B)
October 25, 2:30-5:45: Predictive Business Service Management Leveraging Performance & Capacity (Session 4142A - Mandalay Bay South Convention Center - South Seas D)
October 25, 4:30-5:45: Security & zSecure at Mariners B – Mandalay Bay North Convention Center (Session #4097A)
We have a website with more details and of course you can follow the conversation on Twitter #iod11 and watch the general sessions on the Livestream.
...and speaking of Las Vegas and IBM Conferences. The Pulse 2012 call for speakers deadline is fast approaching (November 7). See Jen's Pulse blog for the details on how you can submit a session proposal.
Today, IBM has a number of exciting announcements around SmartCloud. It's such a big announcement that we might have to turn it into a national holiday (which wouldn't be cool for the one dude waiting by the mailboxes for his copy of Zookeeper on BluRay).
Why Cloud? Why Now?
When we listen to customers across industries, we hear them tell us about the bold moves they must make to stay ahead of their competition. They tell us about how they need to quickly and efficiently provide new and innovative services to their customers.
Speed to market. Efficiency. Reducing costs.
These are their watch words and they look at cloud computing as a technology that offers these advantages.
That said, there's also a requirement to ensure the same levels of governance they currently have set in place. They also want to ensure that they are reducing (not increasing) their level of risk. And, of course, it has to be done securely.
Can all of this be done with cloud computing?
I would not joke about delaying that dude's copy of Zookeeper if it wasn't.
In all seriousness, yes it can and IBM has been helping customers do this for a while now. We've been successful with a large number of customers already and these new announcements build upon our previous success and really enforce our message: "Rethink IT. Reinvent Business."
IBM offers clients the freedom of choice to find solutions that meet their business requirements ranging from a portfolio of cloud solutions targeted directly at the enterprise to a choice of delivery models (public, private and hybrid) as well as expertise and service management capabilities.
There are a number of announcements in this launch across every brand in IBM (all of which are on the website).
For this blog post, I'm going to focus on IBM SmartCloud Foundation.
IBM SmartCloud Foundation
There's a full press release on this, but basically the SmartCloud Foundation family of private cloud solutions help companies quickly design and deploy private cloud environments with a new level of control over cloud service delivery and management.
As organizations take the next step beyond virtualized data center and begin to expand their cloud environments, they are concerned with managing what has become known as "image sprawl."
The SmartCloud Foundation portfolio contains these offerings:
A new cloud ‘starter kit’ - IBM SmartCloud Entry is prepackaged, private-cloud software that provides simplified cloud administration, standardization of virtual machines and improved operations productivity with an easy-to-use, self-service interface (highly optimized for IBM Power and System x hardware).
A new powerful provisioning engine and image management system – At the heart of cloud computing is the ability to dynamically create or "provision" virtual machines. Called IBM SmartCloud Provisioning, the software can create hundreds of virtual machines in less than a minutes and scale to more than 4,000 virtual machines in less than an hour.
New cloud-based monitoring software – IBM has applied its industry-leading monitoring expertise to create cloud-specific software called IBM SmartCloud Monitoring. It provides greater visibility into the performance of virtual and physical environments: storage, network and server resources.
Good news from the Application Portfolio Monitoring (APM) team.
The 2011 Gartner Magic Quadrant for Application Performance Monitoring (APM) has been released, Gartner has identified IBM as a leader.
I think I speak for everyone at IBM when I say, "W00T!" (which is leet, for "awesome!")
Talking to customers, this is no surprise. The APM portfolio is a "fan favorite" among companies worldwide and IBM is delivering solutions built on innovative technologies that provide superior value for our customers and their business.
For folks familiar with our APM portfolio and for new readers (welcome), I recommend getting your hands on a copy of the Garnter Magic Quadrant for APM and see what they have to say.
Next, there a number of useful pages about IBM Tivoli monitoring solutions on ibm.com.
And, of course, contact your IBM sales rep or one of our Business Partners using the Business Partner Locator website to talk about the Magic Quadrant and how the product portfolio can meet your business needs.
In the comments section below, please feel free to talk about the APM portfolio and how you are using the products in the portfolio.
I am going to tell you a story, and the truth is it's probably pretty familiar to you already.
Here goes: in today's competitive market, your services are what make your organization innovative. They are what set you apart from your competition.
They are what have taken your IT from being seen as a "cost center" to playing a role as one of the most crucial parts of your organization's success (or failure).
The services you provide are what make your organization innovative. Failure on the part of IT can mean failure for everyone.
(No pressure. Am I right?)
By definition, a competitive market is one that is in constant states of change. New customer demands. Competitive maneuvers. New service offerings. Industry or government regulations.
Speed is of the essence. But, of course there's the need to ensure that everything stays within the governance you've put in place, your security policies and of course you're trying to be as risk adverse as possible.
Doing all of this while navigating the complexity of your IT.
(Like I said. No pressure.)
This is the story you already are pretty familiar with. So now, let's talk about what we do about this.
Today, Tivoli along with Rational and WebSphere are a part of a larger IBM Software Group launch around Business Agility.
There are a number of announcements around Business Agility - about providing you with "business agility levers" that assist with combinations of technology capabilities that accelerate the path to agility with reduced cost and greater efficiency.
This is the start of a series of blogs where we'll be discussing a number of the business agility levers. Today, I'm going to talk about one; Predictive Business Service Management. My next blog will focus on Collaborative Development & Operations.
Predictive Business Service Management
With Business Service Management solutions from IBM, organizations are able to put services in the proper business context so that both IT and the business teams can accurately see the complex relationships their services and supporting technology infrastructure have with each other.
On Tuesday, IBM announced a new version of the Tivoli Business Service Manager solution. Key to this new version (Announcement 211-444) are role-based dashboards with easy self-service, drag & drop capabilities to customize a user’s visibility into key service health indicators, KPIs, and business or IT detail required for their role or tackling a current issue.
That level of "Visibility" can be taken to a new level when organizations leverage Predictive Analytics.
Business service disruptions and outages cost organizations millions of dollars per year. Even with existing investments in infrastructure monitoring and performance management solutions, organizations are often unaware of an impending service issue…until it is too late.
Predictive Business Service Management identifies performance issues in an organization's IT and network infrastructure prior to these costly service disruptions or outages. With this type of early warning system, detection is done early enough that mitigating steps can be taken to stop the issue from ever negatively impacting critical application or business services. Put simply: it finds problems before the organization knows to look for them.
Also on Tuesday, IBM previewed a new solution for predictive business service management that will address predictive business service management (Announcement 211-468).
For more information around everything that is happening around the Business Agility launch contact your IBM sales rep or one of our Business Partners using the Business Partner Locator website.
Also, we're doing something a bit new with this announcement. The IBM Software Group Blog, Impact Blog, Rational Blog and this blog are all telling the story together. You'll be able to click across the different blogs and get more information about all aspects of this launch.
Rod Atkins (my General Manager back when I worked in pSeries and now Senior Vice President, IBM Systems and Technology Group) has been using the term "tune to task" in place of "fit for purpose."
In her guest blog post on the Mainframe Zone, Mary Shacklett does an excellent job in explaining why words do matter.
What I took away from this is that, either way, it speaks to the need for Visibility, Control and Automation™ (VCA).
The realities of the business today are based on heterogenous environments that continue to transform and evolve and becoming increasingly complex as you start to build private clouds and then as you start to pull public cloud resources into your organization to then create a "hybrid" cloud environment.
Much like what we discussed in the security video, the fundamentals are still the same. This becomes a conversation multiple platforms. "Tuned to task." Requiring the same levels of VCA as you use to maintain the levels of governance and reduce risk and for your business before you embarked on this journey.
"Have it to you by lunch, boss!" I'm sure is not the answer that you give. Right?
Here's the thing: it's not all doom and gloom. By any means.
Bowman Hall and Barbara Korte are back to talk about some of the challenges our customers are facing managing heterogeneous and hybrid environments in the Cloud, and what IBM can do to assist.
They discuss a broad range of questions you might be thinking about (like managing multiple hypervisors) but more importantly they discuss the approach that only IBM has for providing VCA as the cornerstone for your service management practice.
As a marketing guy, I can tell you that we planned it so that VCA was the central theme for all of our videos (YouTube playlist).
Take time to watch the video (and the others in our playlist) and contact your IBM sales rep or one of our Business Partners using the Business Partner Locator website to talk about VCA and what you're doing with cloud in your organization and get cloud ready!.
A few years ago, I worked on organizing an analyst summit for IBM where we announced the (then new) IBM Security Framework.*
Cut to today and the IBM Security Framework is still at the foundation of Smarter security solutions from IBM.
The IBM Security Framework. Visibility, Control and Automation.™
when we talk to customers about how to address their business pains, the fundamentals remain the same even though the technology continues to advance in new directions.
With Cloud and Virtualization in particular, the technology is certainly changing at a pretty fast clip.
Take a look at the fourth video in our series, "Cloud Enabling Your Data Center: Security and the Cloud" where Joe Anthony, IBM Director, Security, Risk & Compliance Product Management, talks about the IBM Security Framework and how it addresses the Cloud and business pains our customers are trying ot address.
The message and the focus of security and the Cloud is still very much rooted in the IBM Security Framework.
As a reminder, the entire video series can be seen using the YouTube Playlist (Get Cloud Ready).
* To be clear, I had nothing to do with building the IBM Security Framework. I was just the project manager for the event. Like Jarvis in the Avengers. (as a side note: one thing I learned about event planning - coffee, coffee, coffee!)