Oh, and if you see me running around the conference (I'll be the one in the IBM Pulse staff shirt, easy to spot!), be sure to say hello and let me know what you think about the blog and how we can work to improve it for ya'.
Yes, I love being one of
the ambassadors for IBM’s Client Reference Program, a structured platform that
gives our valued Clients many opportunities to promote their unique
capabilities and stand tall in the, otherwise very competitive, market. IT
revolution, ease of internet, change in consumer behavior etc have all added to
While I write this blog, the
two things that I had studied, during school days in Biology, are shouting
aloud from my mind; one, Darwin’s ‘Survival of the Fittest’ and two,
‘legume-rhizobial symbiosis’. Interestingly, these biological phenomenon do
have real examples in economics too. A symbiotic relationship with clients/peers,
thus, is ‘very’ crucial in surviving the Darwinian marketplace. And, what
better way than registering for IBM’s Client Reference Program? :-)
For me, it’s great being a
Client Reference Specialist for Tivoli. Working in collaboration to create
Reference Profiles for our Clients has brought in a lot of advantages. Networking
opportunities with my fellow IBMers, Business Partners and Clients from across
industries is just a ‘cake’, but the real ‘icing’ is my continuous learning
about IBM’s Tivoli software for 'Integrated Service Management' that “provides
smarter solutions and the expertise you need to design, build and manage a
dynamic infrastructure that enables you to improve service, reduce cost and
manage risk.” Yes, I’m always in an awe of how IBM’s Tivoli solutions have
helped our Clients overcome their challenges.
PS: Rebecca Wissinger in
her blog ‘IBM Client Activities at Pulse 2011’ talks about the ways IBM is
saying THANK YOU to our immensely valued, extraordinary Clients at Pulse
2011. If you are attending Pulse 2011 then you will not give her blog a
Business Partners are invited to join IBM in Las Vegas, Nevada February 27 - March 2, 2011, for Pulse 2011. There are activities throughout the event that are geared to help Business Partners "Be Bold. Be Tivoli." in 2011.
IBM Tivoli Business Partner Summit at Pulse: Sunday, February 27
Kick off your Pulse experience with the exclusive Business Partner Summit. The Summit will focus on selling in a Smarter Planet through a general session offering insights and directions from IBM Software executives, as well as information-packed Insight and Breakout sessions that help you maximize business opportunities. The Summit will provide the information you need to be bold in 2011!
2011 Tivoli Business Partner Awards
Tivoli is again pleased to invite Business Partners to submit nominations for the 2011 Tivoli Business Partner Awards. Nominations are open through February 4, 2011. Award details, criteria and nomination form are available here.
Business Partner Café
The Business Partner Café is the perfect place to network with other Business Partners, meet with the IBM team to build future plans, and hold one-on-one meetings. Grab a cup of coffee and learn more about marketing programs and best practices, tools and tips, and available resources.
Pulse 2011 Expo sponsor
Don't delay, there is still time to sign up for sponsorships. The Expo is the heart of the conference and provides a great environment to connect with thousands of conference attendees.
Pre-Pulse Smarter Sales Academy, February 25 - 26
This year's Academy will once again focus on interactive selling education sessions designed to assist you in planning and executing effectively in 2011. Register now!
Tivoli whiteboard workshops
Participate in these workshops and learn to deliver the Tivoli overall Integrated Service Management strategy, as well as focused solution strategies.
And just what are Proven Practice Workshops? First of all, they're new to Pulse 2011 - reason enough to check them out. Second, in these workshops, you'll hear from leading Tivoli Services experts about their proven implementation best practices and guidance. Tivoli Services will lead 5 of these dynamic workshops:
Business Service Management
Integrated Service Management
Each workshop will provide real-world value, including best practices, reference architectures, solution optimization, cross-domain integration, effective rollout strategies and common myths and pitfalls. For hands-on, practical information on how to get better ROI from the infrastructure, it's hard to beat the Proven Practice Workshops at Pulse 2011. Learn more about these workshops in the article Pulse 2011: Proven Practice Workshops Maximize ROI.
Special Interest Areas
Pulse 2011 will deliver more information, in more ways, on more relevant subjects, than ever before. With such a rich array of information to choose from, some of you may be wondering: "How can I zero in on exactly the right sessions for me?"
Pulse has got this solved through Special Interest Areas, of which there are seven:
Best practices and implementation
Once you've registered for Pulse, you can begin using IBM's Pulse SmartSite to build your personalized agenda. From the Agenda Builder section, you can search for relevant sessions in several different ways—one of which is by Special Interest Area. You can see below the Virtualization Special Interest area:
Pulse will return to the MGM Grand in Las Vegas February 27 through March 2, 2011, and over 300 client presentations will demonstrate how Integrated Service Management helped their organizations gain an end-to-end view of business services across boundaries to effectively manage risk and compliance, change the economics of delivering service and achieve common business objectives.
Will you be one of those 300? You should be!
Businesses in every industry can transform business models, increase innovation and exceed client expectations through integrated service management, and what better way to learn than through example? Share your company's story - and leadership - with your peers at Pulse 2011!
"You are never going to get past the complexity and risk you deal with on a daily basis, unless you are driving and enabling change. Someone needs to be the thought leader - and that someone is you!" - Al Zollar, Tivoli General Manager
And here's some of the benefits you'll receive if your proposal is accepted:
One full conference pass - a $1995 value!*
Use of our exclusive Client Speaker VIP Lounge
Networking opportunities with over 6000 industry experts, press, and analysts
A profile of your success story in the Pulse online agenda builder
EAM papers are eligible for the Maximo® Best Practices Award
To top it off, the first 50 clients to submit a proposal will receive a FREE hotel upgrade to a Celebrity Spa Suite at the MGM Grand if their proposal is accepted. (*Qualifying clients must pay the basic room rate)
Unless you've been hiding under a rock the last couple of months, you know that Pulse 2011 is coming to Las Vegas February 27-March 2, 2011. And you know that the Premier Service Management Event will bring together 6000 attendees, focusing on the best practices, solutions and expertise needed to help organizations design, deliver and manage new, innovative business services.
Do you also know that Pulse 2011 promises to be bigger, better and more informative yet? With two days of general session keynotes and over 350 client sessions, Pulse 2011 will demonstrate how Integrated Service Management can help organizations design, deliver, and manage innovative services across business and IT boundaries. The event's five streams have carefully been designed to reflect the ongoing evolution of service management over the last year: Service Management for the Data Center, Enterprise Asset Management, Service Assurance for Service Providers, Security and Compliance and Service Management Beyond the Data Center. Learn more about the Pulse agenda by reading the article Pulse 2011: A Wealth of Service Management Insights.
Pulse 2011 provides unlimited opportunities to hear from industry experts and network with attendees to gain the techniques and insight you need to optimize your service management strategy. Get maximum value from your Pulse 2011 experience by participating in the following additional attractions:
Birds of a Feather Sessions
Business Partner Café
Business Partner Summit
Client hospitality lounge in the Solution Expo
Service Management Simulator
Meet the Experts
Pulse Expo Theaters
User Community Networking Area
Women's Networking Reception
Post Conference Sessions and Workshops
So, lest I leave you with a bland blog post...If you're a service management sage, it's thyme for you to submit your proposal to speak at Pulse. Call for speakers ends November 23rd.
You must(ard) register before December 1st to take advantage of the early bird registration rate.
Be sure to pepper your agenda with sessions that not only interest you but benefit your organization.
And remember, Pulse is held in Las Vegas, where it's sure not to be chili in February.
You'll curry the favor of your colleagues and bosses when you bring back so much service management knowledge and best practices.
Your attendance at Pulse 2011 is, therefore, mint to be.
(I know, these spice puns were bad beyond bay leaf. Ba-dum-bum...my brother would be so proud).
Signing off for now, Your friendly roving Integrated Service Management reporter
It probably goes without saying, but service management means different things in different industries: Service management can help banks improve customer service, drive business model efficiency and manage operational risk. Service management can help government agencies reduce complexity and waste and deliver services more effectively to the citizens who rely on them. And communications service providers need innovative service management solutions to address the limits of the backbone, a highly competitive environment and customer loyalty.
The list goes on, but in all cases, rendering better service management in any given industry means weighing and balancing different complexities—as well as the leading solutions and strategies best suited to address them.
Pulse 2011 provides the perfect venue for you to not only learn about service management for your industry - but to actually see it. And seeing is believing, after all. The Pulse Expo Center will offer demos in groups, designed to explore the most pressing needs service management professionals face in six different industries:
Intelligent Site Operations
Communications Service Providers
Smarter Energy & Utilities
Integrated Service Management for Banking/Insurance
In addition to these clusters of industry demos, you'll also have access to industry-centric demos taking place elsewhere in the event. Not to mention tons of industry-specific sessions and activities - Check out the Pulse 2011 Sample Agenda Builder and see for yourself. Choose "Search by Industry" and select your industry.
The secret's out...there's something coming to Vegas on Sunday, February 27th that you just don't want to miss!
And what could that something be? Hint: It's not the latest incarnation of the Red Piano show. But for those of you interested in how to apply service management concepts in the real world, it's even better....it's the Integrated Service Management Workshop (Cloud Version) at Pulse 2011!
Yes, Las Vegas is know for it's gaming, and the Service Management Simulator Workshop could turn out to be a game changer for you and your company! The Integrated Service Management Simulator Workshop is a hands-on simulation game which focuses on the challenges and business value of implementing Service Management best practices in the context of a realistic and exhilarating scenario. During the session, participants use gaming dynamics to mirror the real-world interaction between IT and the business, from both a strategic and operational perspective. Over the course of a few hours, you'll experience a transformation from chaos to order - in the context of a complex technical infrastructure - and learn what it takes to align key IT infrastructure resources to deliver on mission in measurable terms.
Note that seating is absolutely limited to 20 participants - seats will be filled on a first respond/first serve basis. Don't wait - reserve your spot by sending an email to email@example.com.
Dateline: Boca Raton, Florida - February 28, 2011 - 11:00 am
The MGM Grand Garden Arena darkens, the roar of the crowd softens to a buzz, the orchestra appears on stage, dramatic music accompanying the video montage of customers telling their service management success stories... So far, this Pulse 2011 Day One General Session rivals what I saw from the Academy Awards last night (absent the evening gowns and tuxes, of course).
And I'm seeing this all from the comfort of my home office!
I was not one of the lucky 7000 people to attend Pulse 2011 in Las Vegas in person, but, for the first time, I can tune into Pulse as it is happening. So, I did just that - I tuned into the Pulse Day One General Session via Livestream...and it seems there were about 400 people doing that right along with me.
I won't go into each element of the Day One General Session in detail, but I wanted to share with you some of my thoughts and takeaways:
One of IBM's clients, Bill Broughton, from Amtrak, kicked off the conference today, telling the crowd of clients, business partners (and yes, a few IBMers), this is "OUR conference."
Our event host, Scott Hebner, Vice President, Worldwide Marketing, IBM Software - Tivoli, reiterated that thought, but from the opposite perspective, telling the crowd that "this is YOUR conference." 85% of the sessions at Pulse 2011 feature client speakers, and the ability to network and share best practices is more important than ever. "It's not just about technology any more...it's about the economic value that technology brings."
Next came Madge Meyer, from State Street, who talked about the importance of innovating - and of executing flawlessly. She even quoted Charles Darwin, which I thought was particularly apropos: "It is not the strongest that survives, nor the most intelligent, but the one who is the most responsive to change."
Madge was followed by Dr. Danny Sabbah, General Manager, IBM Tivoli, who talked about how the world (business, government, society) is facing an unparalleled rate of change. Companies need the velocity and agility to adapt quickly - and the basis of this will be producing honest data that is transformed by predictive analytics to produce smarter outcomes. And he reminded the crowd that IBM needs to move as fast as they do.
Steve Mills, Senior VP and Group Executive Software & Systems, IBM, introduced the crowd - and the rest of the world - to the new era of Smarter Computing. He reminded us that IT operating costs is the core issue faced by clients around the world...and although there's significant increase on IT demands, IT budgets are flat. We need to fundamentally transform the economics of IT...and that is Smarter Computing. A couple of straight talk points: IT consolidation is pretty much a given. Get rid of excess IT Now. And he offered arguably the best quote of the morning: "People say stupid crap every day...you have to decide what to listen to."
And finally, Dean Kamen, Innovator and Entrepreneur, wowed the crowd with his talk about innovation and FIRST (For Inspiration and Recognition of Technology). He described innovation as being failure, failure, failure...followed by surprise after surprise (mostly bad)...but every once in a while, you get a good surprise in there, too. I really enjoyed his story about Chuck and the DARPA prosthetic arm (got a little misty eyed, I must admit). And I was especially moved by his FIRST initiative and his absolute passion for turning science/math into a sport - making it something that you have passion for, that is aspirational, and that you want to participate in. Being a female and being a computer science major (and still often being the only female in a room of techies), that hit home with me. I was also proud to see my alma mater, Georgia Tech, was a sponsor of FIRST. Again, as he talked about the success of FIRST through the years, the eyes got a little teary.
Whew! What a great way to start! I encourage you to watch the Day One General Session in its entirety at your convenience - and to tune into the Day Two General Session tomorrow morning. My experience with Livestream is that that the technology was practically flawless (I only had one minor audio glitch when Dean Kamen was showing the Stephen Colbert video). Otherwise, the livestreaming went along perfectly. And it will well be worth your while to watch the whole session. It will get your mind thinking, and it will inspire you at the same time. Plus, it's like having a front-row seat!