In my quest to identify valuable resources for IBM Business Partners, I came across another excellent one.
The "2012 Co-Marketing Guide for IBM Business Partners" is an online, user-friendly guide that looks and reads like a small spiral notebook. The color coded tabs make it extremely easy to navigate through the topics which include co-marketing programs, assets, incentives, sales plays, and solutions. The guide has dozens of hotlinks which point to PartnerWorld web pages, and is also a great conduit to funnel users to the new "Co-Marketing Center" where they can create and design their own customized "Ready to Execute" campaigns.
As a staunch advocate of content consolidation and "one-stop-shop" repositories, I highly recommend this new resource, and would encourage you to view the many other resources that are available on the PartnerWorld SMB web page.