Unless you've been hiding under a rock the last couple of months, you know that Pulse 2011 is coming to Las Vegas February 27-March 2, 2011. And you know that the Premier Service Management Event will bring together 6000 attendees, focusing on the best practices, solutions and expertise needed to help organizations design, deliver and manage new, innovative business services.
Do you also know that Pulse 2011 promises to be bigger, better and more informative yet? With two days of general session keynotes and over 350 client sessions, Pulse 2011 will demonstrate how Integrated Service Management can help organizations design, deliver, and manage innovative services across business and IT boundaries. The event's five streams have carefully been designed to reflect the ongoing evolution of service management over the last year: Service Management for the Data Center, Enterprise Asset Management, Service Assurance for Service Providers, Security and Compliance and Service Management Beyond the Data Center. Learn more about the Pulse agenda by reading the article Pulse 2011: A Wealth of Service Management Insights.
Pulse 2011 provides unlimited opportunities to hear from industry experts and network with attendees to gain the techniques and insight you need to optimize your service management strategy. Get maximum value from your Pulse 2011 experience by participating in the following additional attractions:
Birds of a Feather Sessions
Business Partner Café
Business Partner Summit
Client hospitality lounge in the Solution Expo
Service Management Simulator
Meet the Experts
Pulse Expo Theaters
User Community Networking Area
Women's Networking Reception
Post Conference Sessions and Workshops
So, lest I leave you with a bland blog post...If you're a service management sage, it's thyme for you to submit your proposal to speak at Pulse. Call for speakers ends November 23rd.
You must(ard) register before December 1st to take advantage of the early bird registration rate.
Be sure to pepper your agenda with sessions that not only interest you but benefit your organization.
And remember, Pulse is held in Las Vegas, where it's sure not to be chili in February.
You'll curry the favor of your colleagues and bosses when you bring back so much service management knowledge and best practices.
Your attendance at Pulse 2011 is, therefore, mint to be.
(I know, these spice puns were bad beyond bay leaf. Ba-dum-bum...my brother would be so proud).
Signing off for now, Your friendly roving Integrated Service Management reporter
Yes, I love being one of
the ambassadors for IBM’s Client Reference Program, a structured platform that
gives our valued Clients many opportunities to promote their unique
capabilities and stand tall in the, otherwise very competitive, market. IT
revolution, ease of internet, change in consumer behavior etc have all added to
While I write this blog, the
two things that I had studied, during school days in Biology, are shouting
aloud from my mind; one, Darwin’s ‘Survival of the Fittest’ and two,
‘legume-rhizobial symbiosis’. Interestingly, these biological phenomenon do
have real examples in economics too. A symbiotic relationship with clients/peers,
thus, is ‘very’ crucial in surviving the Darwinian marketplace. And, what
better way than registering for IBM’s Client Reference Program? :-)
For me, it’s great being a
Client Reference Specialist for Tivoli. Working in collaboration to create
Reference Profiles for our Clients has brought in a lot of advantages. Networking
opportunities with my fellow IBMers, Business Partners and Clients from across
industries is just a ‘cake’, but the real ‘icing’ is my continuous learning
about IBM’s Tivoli software for 'Integrated Service Management' that “provides
smarter solutions and the expertise you need to design, build and manage a
dynamic infrastructure that enables you to improve service, reduce cost and
manage risk.” Yes, I’m always in an awe of how IBM’s Tivoli solutions have
helped our Clients overcome their challenges.
PS: Rebecca Wissinger in
her blog ‘IBM Client Activities at Pulse 2011’ talks about the ways IBM is
saying THANK YOU to our immensely valued, extraordinary Clients at Pulse
2011. If you are attending Pulse 2011 then you will not give her blog a
The secret's out...there's something coming to Vegas on Sunday, February 27th that you just don't want to miss!
And what could that something be? Hint: It's not the latest incarnation of the Red Piano show. But for those of you interested in how to apply service management concepts in the real world, it's even better....it's the Integrated Service Management Workshop (Cloud Version) at Pulse 2011!
Yes, Las Vegas is know for it's gaming, and the Service Management Simulator Workshop could turn out to be a game changer for you and your company! The Integrated Service Management Simulator Workshop is a hands-on simulation game which focuses on the challenges and business value of implementing Service Management best practices in the context of a realistic and exhilarating scenario. During the session, participants use gaming dynamics to mirror the real-world interaction between IT and the business, from both a strategic and operational perspective. Over the course of a few hours, you'll experience a transformation from chaos to order - in the context of a complex technical infrastructure - and learn what it takes to align key IT infrastructure resources to deliver on mission in measurable terms.
Note that seating is absolutely limited to 20 participants - seats will be filled on a first respond/first serve basis. Don't wait - reserve your spot by sending an email to firstname.lastname@example.org.
If you've never visited the ISM Library - or you haven't visited in a while - you should. It's a great resource for helping your organization accelerate the move to integrated service management and has recently been renovated. Consider it your "one-stop shop" for IBM and 3rd party accelerators.
So...what's an accelerator, you might ask? Well, to put it simply, an accelerator is a capability - an agent, adapter, connector, reporting, toolkit or perhaps even documentation - that can accelerate the implementation/delivery of service management. For example, there's the Delivery Agent for Maximo, which uses your Lotus Notes or Exchange email system as the delivery engine to send and manage Maximo approval requests. Or the Change and Configuration Management Database Integration with WebSphere Service Registry and Repository, which provides the ability to manage services across lifecycles. And ImageWare's Card Management System (CMS) is an enterprise solution for the printing, encoding and life-cycle management of secure credentials, including biometrically enabled smart cards. There are over 1800 accelerators in the library across products and industries.
You can save time and money by using accelerators. One cell phone provider has used some 60 Netcool integrations already - that's smart!
What I am about to share here is a true story about Integrated Service Management. I changed the name of the customer to Customer because I didn’t ask permission to use Customer’s real name. So you’ll just have to believe me :oD
Oh, What a Better Web We Need
Once upon a time, Customer needed to test the interoperability of hardware, software, operating systems and customer solution stacks for new product releases. Customer needed to coordinate multiple global teams working on an abundance of machines. With thousands of operating system instances in test, Customer faced an enormous management challenge. Growth over time resulted in homegrown tools from many teams that did not interoperate, making data collection difficult. Visibility into tasks assigned to global teams was limited, and often resulted in duplicate testing and lost productivity. In addition to standardizing tools and improving workload tracking and visibility, Customer sought to automate as many repetitive processes as possible, improving productivity and freeing up engineers for more complex testing work.
Integrated Service Management to the Rescue!
The solution for Customer included a RaTivo integration of Rational Quality Manager (RQM) and Tivoli Provisioning Manager (TPM) to allow automatic provision of test machines with the required test configuration, saving Customer manual work and time from request to provision. Additionally, Customer applied Rational Test Lab Manager and Tivoli Application Discovery and Dependency Manager (TADDM) to discover available test lab machines and display the list in RQM, saving Customer test time as all the information is displayed one tool.
All’s Well that Ends Well
You can’t argue with these results. Customer directly benefited from Integrated Service Management by:
Eliminating an estimated 20 percent of testing duplication
Increasing visibility and automation allows better allocation of shared equipment, reducing hardware requests
Locating available test machines for testing without the need to learn a new tool or collaborate with the operation teams.
Automating provisioning of new test configurations on available machines, speeding the test cycle.
Enabling managers to pull their own custom reports, thereby improving visibility and coordination.
It almost goes without saying, but, hey, I'll say it anyway...Security is top of mind for everyone these days, no matter your industry, no matter the size of your organization - and even on a personal level, too. You certainly don't have to be a security manager to be concerned about security, particularly internet security.
Case in point: Which of the following internet vulnerabilities is keeping you up at night these days?
Perhaps a more precise answer would be "All of the above plus a few more."
So, how can you stay ahead of these types of threats - understanding what the most critical and recurrent vulnerabilities are and what you can do to prevent them? One excellent source of emerging information is the IBM X-Force Research and Development team. For more than a dozen years, these security specialists have tracked well over 40,000 different vulnerabilities, from Trojan horses to malware to Web spoofing, and documented them in the world's largest and most comprehensive threat database.
The IBM X-Force researches and monitors the latest internet threat trends, develops security content for IBM customers, and helps advise customers and the general public on how to respond to emerging and critical threats. Twice a year, the team releases a detailed report discussing the latest security complexities. These reports are far more than just abstract information. They are actionable intelligence, designed to lead to more comprehensive security and a better business outcome. Take a look at the latest report.
For more information about how the IBM X-Force research can help your organization (and perhaps even keep you from losing sleep worrying about security threats), check out this Service Management in Action article.
Signing off for this week,
Your friendly roving Integrated Service Management reporter
In his keynote address yesterday, Al Zollar talked about how customers are leveraging Integrated Service Management. Capital Region of Denmark in Copenhagen, is in the process of leveraging Integrated Service Management to track missing assets, improve maintenance schedules and get their company back on track.
Capital Region of Denmark is a conglomerate of hospitals with data distributed across three different storage tiers and four sites, with an online disk capacity of 500 Terabytes and backup and archive data exceeding 1.5 Petabytes.
They have solved their storage complexity issues with Integrated Service Management and are managing their entire storage infrastructure with only four people.
He also talked about how the U.S. Air Force is leveraging Integrated Service Management. The U.S. Air Force defense and intelligence network manages the operations of nine major commands, nearly 100 bases, and 700,000 active military personnel around the world. They are leveraging Integrated Service Management solutions to design and deliver a cloud infrastructure with unprecedented levels of security and resiliency.
It's not just a vision for the future--it's happening now. Integrated Service Management can help your company get past the complexity and risk you deal with on a daily basis.
Rod Atkins (my General Manager back when I worked in pSeries and now Senior Vice President, IBM Systems and Technology Group) has been using the term "tune to task" in place of "fit for purpose."
In her guest blog post on the Mainframe Zone, Mary Shacklett does an excellent job in explaining why words do matter.
What I took away from this is that, either way, it speaks to the need for Visibility, Control and Automation™ (VCA).
The realities of the business today are based on heterogenous environments that continue to transform and evolve and becoming increasingly complex as you start to build private clouds and then as you start to pull public cloud resources into your organization to then create a "hybrid" cloud environment.
Much like what we discussed in the security video, the fundamentals are still the same. This becomes a conversation multiple platforms. "Tuned to task." Requiring the same levels of VCA as you use to maintain the levels of governance and reduce risk and for your business before you embarked on this journey.
"Have it to you by lunch, boss!" I'm sure is not the answer that you give. Right?
Here's the thing: it's not all doom and gloom. By any means.
Bowman Hall and Barbara Korte are back to talk about some of the challenges our customers are facing managing heterogeneous and hybrid environments in the Cloud, and what IBM can do to assist.
They discuss a broad range of questions you might be thinking about (like managing multiple hypervisors) but more importantly they discuss the approach that only IBM has for providing VCA as the cornerstone for your service management practice.
As a marketing guy, I can tell you that we planned it so that VCA was the central theme for all of our videos (YouTube playlist).
Take time to watch the video (and the others in our playlist) and contact your IBM sales rep or one of our Business Partners using the Business Partner Locator website to talk about VCA and what you're doing with cloud in your organization and get cloud ready!.
A few years ago, I worked on organizing an analyst summit for IBM where we announced the (then new) IBM Security Framework.*
Cut to today and the IBM Security Framework is still at the foundation of Smarter security solutions from IBM.
The IBM Security Framework. Visibility, Control and Automation.™
when we talk to customers about how to address their business pains, the fundamentals remain the same even though the technology continues to advance in new directions.
With Cloud and Virtualization in particular, the technology is certainly changing at a pretty fast clip.
Take a look at the fourth video in our series, "Cloud Enabling Your Data Center: Security and the Cloud" where Joe Anthony, IBM Director, Security, Risk & Compliance Product Management, talks about the IBM Security Framework and how it addresses the Cloud and business pains our customers are trying ot address.
The message and the focus of security and the Cloud is still very much rooted in the IBM Security Framework.
As a reminder, the entire video series can be seen using the YouTube Playlist (Get Cloud Ready).
* To be clear, I had nothing to do with building the IBM Security Framework. I was just the project manager for the event. Like Jarvis in the Avengers. (as a side note: one thing I learned about event planning - coffee, coffee, coffee!)
A few years ago, IBM began talking about Visibility, Control and Automation™ (VCA).
VCA is the cornerstone of Integrated Service Management. It's how we help clients achieve success.
VCA is not only critical for optimizing return on Virtualization and Cloud, it also applied to end-to-end business services.
To steal a phrase: it's about the service.
The third video in our series is "Cloud Enabling Your Data Center: The Importance of Integrated Service Management In The Cloud" and it is presented once again by Bowman Hall and Barbara Korte.
Bowman and Barbara do two things in this video: they give a great overview of Integrated Service Management and its concepts as well as talk to how that aligns with technologies such as Virtualization and Cloud.
Achieving world-class business services for your organization does not mean abandoning the tenants of your service management practice.
Visibility, Control and Automation™. In a cloud computing environment.
One of the advantages of virtualization is the ability to "grow" the data center without having to constnatly add new hardware. That said, those virtualized servers need to be managed efficiently, or the benefits are quickly lost.
Watch this video featuring IBM Senior Product Manager Robin Hernandez and learn how IBM tackles the complex problem of image management and how it impacts the business.
New z114 designed to consolidate workloads from hundreds of x86 servers
Costs 25% less and offers up to 25% performance improvements over IBM z10 BC Servers
High-end mainframe features now available at entry level price of $75,000
Ability to manage workloads on select System x blades now available
Designed to deliver Smarter Computing capabilities
Many of the analysts have focused on the $75,000 entry price point. And that's cool.
There are customers who on Monday didn't think that they could afford a mainframe and are today putting it on their short list. What they will find is a platform that is highly reliable and will help them achieve the levels of innovation needed to drive their business.
Of course, I'm an Integrated Service Management guy and at the end of the day it's all about the service.
Which is why the good news is that we provide a Integrated Service Management capabilities and portfolio solutions for the mainframe.
Fill Bowen wrote up a good blog on the subject and we published a statement of direction* (Announcement Letter: 211-271) to support the announcement.
For more information contact your IBM sales rep or one of our Business Partners using the Business Partner Locator website and feel free to leave comments below about your positive experiences with the mainframe.
* Statement of direction is intended to provide insight into IBM plans and direction. Availability, prices, ordering information, and terms and conditions will be provided when the product is announced.
All statements regarding IBM's plans, directions, and intent are subject to change or withdrawal without notice
Oh, how happy I am to have that application in my phone to download my favorite tune; and as an end-user I’m happy as long as my phone gets my directions correct. However, to deliver such a rich user experience what goes into the back-end is the design and delivery of an increasingly complex system of systems.
It’s about the ‘sustainable innovation with Integrated Service Management for Design and Delivery;’ where Tivoli and Rational software come together, bridging the gap between design, development, test with operational processes and together service the critical business needs.
This integrated process enables organizations to:
Identify required changes and resolve customer issues in less time
Reduce system downtime and repair costs
Limit risk exposure by providing better visibility to change impact
Impact 2011 joins Pulse* in the rear view mirror as IBM continues to truck through 2011.
The next stop in the convoy is Innovate. June 5-9 in Orlando, FL.
What is Innovate? Well, one of my fellow marketing folks worked very hard on this description of Innovate, so I'm just going to paste it in the section below:
Innovate 2011 is the event that recognizes, celebrates and enables software and systems innovation. It is the conference totally focused on helping you dramatically improve software economics.
Translation: if you work with software, and especially if you work with Rational, this is your show!
The Integrated Service Management team will be there in full force, focusing on design and delivery.
Gina Poole, VP Marketing, IBM Rational is hosting the show and if I haven't convinced you already then maybe this will. Keynote speaker, two words: Felicia Day!
For those unfamiliar, take a moment to listen to her keynote at SXSW and you'll start to understand why she's one of the most innovative and successful creators working in the entertainment industry. (and, on a personal note. I got to meet her briefly at SXSW and she's one of the nicest people on the planet)
Registration is open. Put it in fifth gear and get to the Innovate page to register and we look forward to seeing you there.
And, of course, more news on where to find us at Innovate the closer we get to the conference. In the meantime, you can follow the conversation on Twitter using the hashtag #ibminnovate.