I hadn't seen this yesterday, otherwise I would have linked to it in my post yesterday ("Pulse 2011 Trailer: IBM Smarter Buildings Solutions").
Dave Bartlett, Vice President of Industry Solutions (IBM Software Group), wrote an article for Forbes titled, "Our Office Buildings Are Talking To Us; Time To Start Listening."
Dave not only gets to the heart of why this matters, (Buildings are a significant line item on any company’s expense sheet. In fact, for many, they are second-largest expense, after payroll. On average, buildings consume 42% of all electricity worldwide.") but also how to start solving the problem.
Here's a hint: it rhymes with - Intstrumented, Intelligent and Interconnected. (but we call it Smarter Buildings).
At Pulse, Smarter Buildings is a subtrack of Enterprise Asset Management (Stream 2) and there is a ped in the Expo Center (16) specific to Smarter Buildings as well as a ped for IBM Maximo Spatial Asset Management (42) (both in Enterprise Asset Management).