Here's the link where MSP's can go to sign up
Cloud & Service Management blog
David Ojalvo 060001CNQC DAOJALVO@US.IBM.COM Tags:  financing partner msp business tivoli smartcloud ibm 1 Comment 2,801 Visits
As I began to read through the press release about IBM's new initiatives to help Managed Service Providers (MSP's) in the cloud space, it suddenly struck me - this is a great opportunity for ALL parties involved.
For MSP's, IBM is providing a bundle of services and support in the way of marketing skills, technical expertise and financing options. On the marketing side, MSP's will have the ability to better target their customers and generate demand for their services through IBM education that includes topics such as developing effective marketing plans and exploiting the burgeoning social media space. Additionally, MSP's can sell IBM SmartCloud services under their own brand names. On the technical side, MSP's will have access to four new "Centers of Excellence" (located in China, Japan, Germany; and New York City) where they can collaborate with IBM technical experts to build their cloud services, and connect with other IBM ISV's. In terms of funding their efforts, IBM announced a financing offer which includes 12-month, 0% loans for IBM Systems, Storage and Software, and allows MSP's to defer payments for up to 90 days.
For end-users in the SMB space who often lack the necessary IT skills, this is a great opportunity to leverage local technology providers and take advantage of a cost effective "pay-as-you-go" model that cloud computing affords them. In addition, end-users will have the confidence of knowing that the services provided were built on an IBM platform.
Finally, for IBM, this is a great opportunity to expand its cloud ecosystem, and leverage the growing population of MSP's, who are continuing to gain traction in the cloud computing space for SMB's.
Here's the link where MSP's can go to sign up
David Ojalvo 060001CNQC DAOJALVO@US.IBM.COM Tags:  software execute tivoli to partners ready business ibm 1,874 Visits
I recently discovered ANOTHER great resource for IBM Business Partners. The IBM "Ready To Execute" initiative, which was originally launched internally to improve the quality of our marketing campaigns and drive higher quality leads, has been extended to Business Partners. In a nutshell, Ready to Execute is a web-based model that provides the foundation and all the elements for launching an effective marketing campaign, including multi-touch e-mails, telemarketing scripts, digital strategies, and compelling offers.
As I began researching all the specifics of the program for our Business Partners, I stumbled upon a blog post from one of my colleagues in Software Group, Jacqi Levy, who has done a fabulous job of summarizing the benefits of the program, as well as providing a great overview on how Business Partners can get started on launching a campaign. Nicely done, Jacqi!
And those who want to jump right in and start executing can go directly to the Ready to Execute campaigns that are specific to the Midmarket !
David Ojalvo 060001CNQC DAOJALVO@US.IBM.COM Tags:  co-marketing ibm mid-market partner business smb 1,197 Visits
In my quest to identify valuable resources for IBM Business Partners, I came across another excellent one.
The "2012 Co-Marketing Guide for IBM Business Partners" is an online, user-friendly guide that looks and reads like a small spiral notebook. The color coded tabs make it extremely easy to navigate through the topics which include co-marketing programs, assets, incentives, sales plays, and solutions. The guide has dozens of hotlinks which point to PartnerWorld web pages, and is also a great conduit to funnel users to the new "Co-Marketing Center" where they can create and design their own customized "Ready to Execute" campaigns.
As a staunch advocate of content consolidation and "one-stop-shop" repositories, I highly recommend this new resource, and would encourage you to view the many other resources that are available on the PartnerWorld SMB web page.
David Ojalvo 060001CNQC DAOJALVO@US.IBM.COM Tags:  partners business co-marketing partnerworld 1 Comment 1,445 Visits
I recently stumbled upon a great little co-marketing resource for Business Partners . The Mid Market Asset Gallery is a slick and extremely user-friendly one-stop-shop repository for the most recent midmarket advertising and demand generation assets. What I liked most about this tool was its search functionality, which enabled me to easily filter by campaign, asset type or date.
I did a quick search on a topic that is near and dear to me lately - IBM SmartCloud, and I unearthed a very cool downloadable print add that speaks to the ways that IBM and its Business Partners can work with a midmarket business to "take all or part of their IT infrastructure to the cloud".
I would encourage you to check it out to increase your awareness of the various campaigns and drive usage of the assets with your BPs.
Noah Kuttler 110000SVNJ firstname.lastname@example.org Tags:  iodgc social iod business-analytics optimization ibm business analytics smarter-planet online networking ibmsoftware event predictive intelligence baforum software conference social-media 1,174 Visits
Information On Demand (IOD) is in full effect in beautiful Las Veagas, Nevada (airport code: LAS).
Tiffany Winman has a good summary with all sorts of great links on the IBM Software blog.
The conference has already yielded one new announcement (IBM Adds Optimized Analytics Systems to x86 Line) but for details on the day-to-day I default to Todd "Turbo" Watson's blog for the lastest in news and releases.
We are using the Twitter hashtag #iodgc (the gc is for "global conference").
For those that physically in the building, be sure to stop by the booths listed below that are showing service management solutions.
If you're not there, I recommend checking in regularly to the IOD home page and checking out some of the livestream videos (live and archived) as well as the additional materials that will be posted during the week.
If you have additional resources for the conference that you're using, please feel free to place them in the comments section below. There will also be a few wrap-ups in the IOD-related commmunities here on ibm.com.
Tiffany Winman 12000065XB email@example.com Tags:  systems smart servive-management ibm cloud cloudcomputing management cloudburst ibmcloud dynamic business service tivoli smarter-cloud ibmontwitter infrastructure cloud-computing 1,007 Visits