As a reminder, all of the general session keynotes (and more!) can be found on the Livestream site.
This morning was kicked off with the band Naturally 7, who were amazing. During one of the speaker changes, they did "In The Air Tonight" and rocked the drum solo.
The opening video (which was pretty awesome) started with the fact that we have 8,000 attendees from 79 countries and then talked about how one of the things that is affecting all of us is that lower cost technologies are literally changing the planet we live on.
This is leading to a Smarter Planet where infrastructure is everywhere.
Our first customer speaker from WellPoint echoed this sentiment and both he and Scott Hebner (VP of Marketing for IBM Tivoli Software) how Visibility. Control. Automation™. (VCA) is critical to turning this "infrastructure is everywhere" reality into a successful future of innovation
Robert LeBlanc (Senior Vice President, IBM Software Middleware Group) continued this conversation about VCA.
He had a great line from one of our customers, "If you can't get excited about the change and challenges of this industry, I don't know what you're doing here."
The three things driving business imperatives are dexterity, reinventing customer relationships and uncovering new profit opportunities. Analytics followed by mobility, virtualization, cloud and then security are keys to driving these technology shifts.
Achieving desired business outcomes is about VCA.
One thing that you'll hear a lot about at Pulse is that cloud is about more than virtualization. You'll hear that message a lot, because it's true.
Technology for technology's sake doesn't work. It has to impact the business. Cloud computing has the potential to add that value. As does mobile.
Mobile + Cloud (which Danny Sabbah talked in detail about) will have the biggest impact on our customers. Two statistics that Robert gave were the fact that data has surpassed voice and that last year more smartphones shipped than PCs.
How do you manage and secure all of those devices? VCA. Specific to security, it's about security and compliance; people, data, applications and infrastructure.
And, of course, assets and facilities (smarter physical infrastructures) will play a critical role as everything becomes interconnected, intelligent and instrumented.
Robert closed out with an interesting comment - data for data's sake isn't important. It's what you do with it. It's ensuring Visibility. Control. Automation.
Applying analytics is one of the ways IBM does this across VCA:
- Visibility - to see and understand your business in real-time business
- Control - to transform and adapt while limiting risk & cost
- Automation - to achieve greater efficiency & agility by standardizing processes
Applying IT analytics to improve business outcomes. Taking an Open/integrated approach to service management and leveraging the cloud to unify the service value chain.
Next up was Dr. Danny Sabbah (General Manager, IBM Tivoli Software) and he put cloud and mobile into context.
Danny hit the ground running, talking about the three dominant transformations happening in technology; Smarter Physical Infrastructure. Mobility. Security.
The intersection of these three has caused a lot of complexity (and confusion) for our clients.
The way to tame that complexity is Visibility. Control. Automation.
The lines of business are doing what they need to so they can compete which means that our clients must simplify, standardize and automate to get this to work efficiently and add value back to the business.
It's about going beyond virtualization. It's about Mobile + Cloud. Together.
Tennis Australia built a smarter physical infrastructure capturing and using the data in real-time. This helped build out the relationship with their customers (in this case, tennis fans).
The video (included in the Livestream) with Tennis Australia is great and the nice thing about them is that what they did is applicable to any industry. In fact, the best comment they made in the video was that, "Providing information on all platforms is table stakes these days."
Danny let that sit for a minute. Table stakes. Meaning that you need to go beyond just offering up the data and provide value at levels that won't happen with just virtualization.
It's about mobile + cloud. The infrastructure must deliver value back to the business.
CIOs are the key to driving this innovation. Technology is about real outcomes and not just playing with the latest toys.
We must simplify, standardize and automate.
Danny mentioned the over 3,000 customers we have helped with this type of transformation and one of the best examples was helping an infrastructure delivery that used to take 40 days reduce to just 20 minutes.
Our customers (you) need to be resilient to velocity of change. Have security intelligence. Be able to have the choice/flexibility (mobile, hybrid) to be workload aware and utlitize analytics.
It's cloud done right. It's IBM SmartCloud Foundation.
Danny took the time to talk about the Worklight acquisition and more specifically the big announcements we made with the integration of Q1 Labs and QRadar into our security portfolio (see the press release from Feb 22).
He concluded with discussion around OSLC as a specifcation to simplify integrations and increase agility. Development and Operations (Dev/Ops) continuing to be an important aspect of how we turn isolation into integration! He also mentioned the IBM SmartCloud Control Desk (mentioned in the announcement letter from Feb 28).
Danny concluded by saying that if you wanted hype and marketing. Go somewhere else. This is about cloud done right.
And with that. We're off to the stream kickoffs and a full say of sessions.
Stay tuned for a wrap-up of tomorrow's general session keynotes, right here on the blog.
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