During the late 90's, I worked for a company that sold Java components and had the opportunity to do a demo in front of a sea of developers at a large Java conference in New York city.
I must have tested my demo about 20 times the night before and everything worked perfectly before I put my head on the pillow.
You can see where this is going, right? The next day, in front of at least 70 people, my demo crashed so hard that I might as well have been wearing a nametag that said "Colt Seavers."
I can't tell you what happened between my brother's apartment and the Javits Center.
Gremlins? Maybe. All I know is, one minute the thing was working. The next, it wasn't.
It's the same thing with many of our customers. They develop products and services and test the heck out of them, then deploy and those darn gremlins seem to just spout up out of nowhere.
With Integrated Service Management, IBM provides customers with a means to address their pain points with regard to the service lifecycle. Specifically, Integrated Service Management for Design & Delivery is about the design, delivery and management of software engineered into intelligent devices and services.
It's the alignment of information, processes and workflow across architecture, development, testing and operations teams.
From brainstorming the service or product, to development, testing, to deployment and maintenance and rolling out future features - it's about breaking down the silos between development and operations. And yes, it includes new technologies like Cloud computing.
Here's a good example: customers developing and testing new applications built on SOA need a way to simplify the process of troublshooting (and resolving) issues once this application is deployed into production.
One way that IBM is able to address these problems is with integration of solutions such as IBM Rational Performance Tester and IBM Tivoli Composite Application Manager (ITCAM).
ITCAM is a tool that can be used in both the test lab and production environments to isolate the root cause of the problem, right down to the specific code, and feed that information back to Rational Performance Tester.
By doing this, the testing staff can replicate both the test lab scenario and the production problems and if it takes more than just a configuration change they can feed those details back into the development tools and correct the problem at the code-level based on what has been identified.
In a nutshell, we describe it as, "Service lifecycle integration that links data and work flows."
It's good stuff and this is only one example (out of quite a bunch) where we have service lifecyle integrations across Rational, WebSphere and Tivoli software that enable organizations to bust the gremlins that inhibit continual service improvement across the end-to-end service chain.
Speaking of busting gremlins, a guy who saw a gremlin back in the day was William Shatner; star of "Nightmare At 20,000 Feet" (Twilight Zone) and former conference speaker for Rational's big customer event.
So it shouldn't surprise you that I'm gonna bring this back around IBM's (and Rational's) premier software and product delivery event; Innovate 2010.
If you were at Pulse 2010, then you know that we've been talking about Integrated Service Management for much of this year and it's going to continue this weekend at Innovate 2010.
Keep an eye on our next blog post where we'll have all the details of where you can expect to see Integrated Service Management at Innovate 2010.
And if you're not attending, not to worry. The Rational team are putting a ton of the information (including live streaming for Keynote sessions) on the website