Impact gives us a chance to talk to our customers about how Integrated Service Management aligns with Business Process Management and SOA as well as gives us another opportunity to show some amazing joint Cloud solutions (see the press release from Pulse, "IBM Advances Cloud Computing with New Software").
If you're at Impact (and even if you're not...more on that later in the post), here's how to find us:
Tivoli At Impact? There's a Web Page For That
The "Tivoli At Impact" web page, courtesy of David Ojalvo (@David_Ojalvo), is the offical page for everything that's going on at Impact for Tivoli software.
The Cool Kid's Table In The Solution Expo
There are many things that you'll be able to see in the Solution Expo, but if you want to know where all the cool kids (aka the Integrated Service Management folks) are then take note of the list below:
'Integrated Service Management' ped (Automation, Image Management and Security).
'Private Clouds' ped within the Smarter Computing zone (Ped SC3).
Integrated Service Management for IBM zEnterprise' (Ped Z8).
'IBM Solutions for Smarter Communications' (CSP2) ped.
The Tivoli Security for Healthcare demo will beshown at the 'Healthcare and Life Sciences' ped.
Sessions, We've Got Sessions...
It will be very difficult not to see Integrated Service Management since we'll be hosting a number of sessions and we'll have "shout outs" and material in even more sessions across the agenda.
The Impact Smart Site is the best way to create your schedule and keep an eye out for the following sessions:
Automating SOA Policy Service Level Agreements (1569)
Enabling secure application deployment with centralized security policy management (2778)
Enhancing Cloud Strategy and Architecture with IBM's Integrated Service Management
Hybrid Cloud Integration (1380)
Hybrid Cloud Management: An Integrated Approach (1347)
IBM Tivoli Composite Application Manager (2307)
ITCAM for Transactions: End-to-end Transaction Tracking across WebSphere Middleware (2678)
Leverage Application Performance Management Capitalize on Complexities* (1343)
Monitoring BPM Solutions with Tivoli: Future Directions (2960)
Running Your Business Application With WebSphere and Tivoli joint session with WebSphere, overlaps with 2296 and 2329 (1374)
Securing Your Agile Business - IBM Data & Application Security Strategy* (3037A)
SOA Policy Reference Architecture What it is & How to use it (1568)
Utilizing ITCAM to monitor WebSphere in complex topology environments (2329)
Do Not Wait To Register For The Tivoli Lunch Reception
On Wednesday, April 13 from 12:00 - 1:30pm we will be hosting a luncheon reception where you will be able to meet some of our subject matter experts and executives.
Space is extremely limited, so if you want to attend then you need to register on the website (only registered attendees will be able to get in).
It's Not Just TV, It's Impact TV
Much like we did at Pulse, Impact keynotes and a ton of interviews will be broadcast live on Livestream. Keep an eye on the Impact TV channel for all sorts of great interviews, including Jamie Thomas (VP of Tivoli Strategy and Development) on Monday, April 11 at 3pm PST (UTC/GMT -8 hours).
Jamie is one of my personal favorite people to hear talk about Integrated Service Management. She gave a killer keynote at Pulse and you'll she also had a great conversation with Scott Laningham at Pulse (along with our VP of Sales, Joao Perez) which puts her on my "must see TV" list for Impact and you should make plans to check it out too.
The Social At IBM Impact Portal is great for both attendees and folks sitting at their desks. Much like what we did for Pulse, this site has the latest Twitter and blog posts as well as a window to the LiveStream.
I'm on my way home from my first Pulse event in Slots Vegas, the people watching capital of the solar system. It was an extremely productive five days on many levels, but that's another blog post for another day.
For now, I wanted to offer my belated perspective on the IBM vs Jeopardy challenge.
Two weeks ago, as I was walking down the sleepy hallways of the IBM Southbury facility, I noticed a small flyer hanging on the wall near the cafeteria. As I got closer to it, the familiar JEOPARDY logo caught my eye. The flyer was promoting the Watson Jeopardy challenge, and encouraged employees and their families to watch it live in the IBM auditorium later that week.
My immediate thought was that it had been at least five years since I had been invited to an after-hours IBM function in the building. I then realized that this would be a great and increasingly rare opportunity to gather my wife and two kids together for an impromptu "family night" activity . (Now that my kids are getting older, and are more and more immersed in the social and sports scenes around town, I recognize how special and valuable these little family outings can be).
After a quick trip over to Subway for a couple of $5 footlongs, we headed up to the sprawling IBM campus. As we strolled through the darkened hallways, my wife and I got my kids up to speed on what they were about to witness. In order to make it even more of a tangible experience for them, we took a quick detour past the enormous server farms in the "B" building. Once there, we peeked through the small glass pane at the top of door, and I pointed to a cluster of servers that was similar in stature to Watson. My 10 year old son stared at the large black mass of iron, which was as tall and wide as about 10 refrigerators, and asked where the monitor was.
When we arrived outside the auditorium, I was surprised at how many other IBMers (and THEIR families) had also heeded the call to attend this event. However, I was even more surprised at the spread of food that was laid out by the catering staff: everything from crudite to mini-quiches, to swedish style meatballs and chicken skewers (why did I eat that entire footlong!!).
As we entered the near full auditorium, one of the engineers from the Watson project was providing some history of the supercomputer that was about to challenge the two most successful Jeopardy contestants in the history of the show. Despite the extremely reader-unfriendly powerpoint charts that our host was speaking to (he should have had marketing create them!), my son and 14 year old daughter seemed highly engaged in the presentation and discussion. Of course, their enthusiasm was soon severely dampened when the host asked if there were any questions, and their inquisitive dad quickly raised his hand.
When the game started, my 10 year old (who had never seen Jeopardy before) was clearly engaged, and was openly rooting for the smart planet placard with the funny robotic voice in the middle slot. My daughter was thrilled to see a category on fashion, and was nearly elated to actually answer two of those questions correctly!
As the game progressed, nearly everyone in the room began to cheer Watson on. We all laughed out loud when Watson wagered odd amounts of money, and groaned as one when Watson missed a question that WE all knew the answer to.
When Watson answered his Double Jeopardy question correctly, a loud roar emanated from the home crowd. Machine had bested man, and my kids were clapping as loud as anyone in the room.
It was a historic night for IBM, a fun family night for my wife and I, and an evening that I'm betting my kids will remember for a long time.
...Oh and by the way, as a result of asking a question during the pre-screening, I received a cool mustard colored IBM t-shirt with the old school logo, which my daughter quickly adopted and inserted into the top of her pajama rotation.
If I had one take away from Pulse, it would be that the community is the key to IBM's success in all of our endeavors.
Our customers (you: the community) are the ones who help us with ensuring that we're giving you the tools to do your jobs and make it home in time to watch Justified (or whatever it is you do when you get home).
Events like Pulse illustrate that one of the ways a community is at its finest is when the members are interacting with each other and helping one another.
Reading, writing and sharing content is one of the ways that communities create ties and these ties tend to be strongest in the technical community.
Service Management Connect will provide a direct path to IBM service management experts and promote fast effective two-way communications between customers and IBM on a variety of service management topics.
The first sub-community to go live will be Business Service Management and these sub-communities will compliment the Tivoli User Groups and ISM Library.
Start by going to the site today and taking a look. We will be talking about it more in the weeks to come as well as be adding new categories soon.
See below for a video that Denny and I shot on the show floor at Pulse 2011. (YouTube link)
Would be something not called "RFE." Why? Where'd you think I was going with that?"
Seriously. The Request For Enhancements (RFE) is a new thing we're doing with some of our Tivoli products where not only can you create your own RFE, but you can comment on ones submitted by other customers.
You'll notice a trend of all sorts of new stuff we're announcing that are centered around building our community up with you; our customers.
A bit different from yesterday, I spent the morning helping our customers register for industry round tables and then followed that up with showing customers the new Integrated Service Management Simulator Game in the Expo Center.
Tuesday, as you know, is when IBM makes product announcements and this Tuesday was no different.
Jamie Thomas talked about a number of announcements (including the ones below) in her portion of the general session (which can be found on the Livestream)
I would call your attention to the following two Announcement Letters that were released today:
The adoption of cloud and virtualization technologies by the market is increasing.
For these technologies to be meaningful to our customers, it is on us to ensure that we can provide the levels of Visibility, Control and Automation (TM) they require to match their Integrated Service Management best practice. (and that's just what we're doing)
Press Release Round Up
The press team put out some great articles that I'd also like to call your attention to:
Some great coverage of the successful client relationships we've built with our industry solutions. They are worth a read (especially the Cities one).
I'd also point you to the excellent blog post Christina wrote about Intelligent Metering Network Management
Speaking of Coverage
As a sequel to yesterday's general session visual note-taking adventure, I present to you my notes from day 2 (Flickr link:
What's Next For Noah?
Tomorrow, I'll be talking to Scott Laningham on the Livestream at 12:40pm PST about Integrated Service Management and then closing out the conference and staffing the Simulator Game in the Expo Center.
If you want, stop by and say hello. I'll show you the demo and can also talk to you about anything Integrated Service Management -related.
Utilities are deploying millions of smart meters across the globe for energy, water and gas metering and expecting over 300 million smart meters globally in next few years. These meters require networks to be secure, reliable and scalable.
To help utilities monitor and manage smart meter events, alarms, and data, IBM is launching Intelligent Metering Network Management software for greater visibility, control and automation of the smart metering infrastructure.The IBM software taps data captured from smart meters – on service availability and assurance – then correlates it according to policies and thus gain greater insight enabling operational improvements.When data events fall outside the normal patterns, the IBM offering can automatically trigger customer service to create a work order or for staff to review the issue and take the appropriate actions.By doing this, IBM software can help detect and even prevent network faults.Furthermore, with more insight into the location of faults, the utility can manage their services more efficiently with fewer truck roll outs.
IBM Intelligent Metering Network Management provides an end-to-end service management approach with real-time monitoring of the wide variety of devices residing on the transmission and distribution networks. The solution enables utility companies to create a ‘manager of managers’ by integrating service management for multiple devices and networks into a single network operations view.
Dave not only gets to the heart of why this matters, (Buildings are a significant line item on any company’s expense sheet. In fact, for many, they are second-largest expense, after payroll. On average, buildings consume 42% of all electricity worldwide.") but also how to start solving the problem.
Here's a hint: it rhymes with - Intstrumented, Intelligent and Interconnected. (but we call it Smarter Buildings).
At Pulse, Smarter Buildings is a subtrack of Enterprise Asset Management (Stream 2) and there is a ped in the Expo Center (16) specific to Smarter Buildings as well as a ped for IBM Maximo Spatial Asset Management (42) (both in Enterprise Asset Management).
Oh, and if you see me running around the conference (I'll be the one in the IBM Pulse staff shirt, easy to spot!), be sure to say hello and let me know what you think about the blog and how we can work to improve it for ya'.
Next week, I'll be attending my first Pulse conference, and I have a full slate of activities planned:
On Sunday afternoon, I will be participating in our ISM Simulator Workshop session. The workshop facilitator will be our own ITIL 'rock star', Ivor MacFarlane, and the audience will be made up of IBM customers and business partners. The workshop participants are in for a terrific one-of-a-kind interactive learning session that will confuse, frustrate and challenge them. Ultimately, they will come away with a better understanding of how to significantly bring IT services into better alignment with their business goals and strategies. And they'll also come to realize that those goals can be much more easily pursued via enhanced visibility, control, and automation—the overarching themes of the modular approach IBM takes with service management.
On Monday and Tuesday from 11am to noon, I will be attending the Integrated Service Management Simulator Overview breakout session. In this session, you can get a preview of how the simulator highlights the challenges and business value of implementing Service Management best practices, and learn how your organization might benefit from your own team-building and thought-provoking simulator session.
Finally, I will be working at the ISM Virtual Simulator ped in the Best Practices Zone. In this cutting edge video game, you can experience issues affecting service management and corporate profitability in a simulated organization. You will be given the opportunity to run your own business, and will gain a better understanding of challenges facing different people in a company, the value of processes and tools, and how various parts of the company positively and negatively affect the hypothetical company’s performance.
We look forward to seeing you at our breakout session!...and be sure to stop by our ped and get your game on! And if you are not one of the lucky ones attending the workshop, fear not - - we can also conduct a private Simulator Workshop session for your employees, at your site. If you are interested in your own session, send an email to email@example.com.
And just what are Proven Practice Workshops? First of all, they're new to Pulse 2011 - reason enough to check them out. Second, in these workshops, you'll hear from leading Tivoli Services experts about their proven implementation best practices and guidance. Tivoli Services will lead 5 of these dynamic workshops:
Business Service Management
Integrated Service Management
Each workshop will provide real-world value, including best practices, reference architectures, solution optimization, cross-domain integration, effective rollout strategies and common myths and pitfalls. For hands-on, practical information on how to get better ROI from the infrastructure, it's hard to beat the Proven Practice Workshops at Pulse 2011. Learn more about these workshops in the article Pulse 2011: Proven Practice Workshops Maximize ROI.
Special Interest Areas
Pulse 2011 will deliver more information, in more ways, on more relevant subjects, than ever before. With such a rich array of information to choose from, some of you may be wondering: "How can I zero in on exactly the right sessions for me?"
Pulse has got this solved through Special Interest Areas, of which there are seven:
Best practices and implementation
Once you've registered for Pulse, you can begin using IBM's Pulse SmartSite to build your personalized agenda. From the Agenda Builder section, you can search for relevant sessions in several different ways—one of which is by Special Interest Area. You can see below the Virtualization Special Interest area:
It started out a bit frenetic and confusing. Nobody knew what to do or where to go, and panic seemed to set in every time the loud horn blared, indicating another failure had occurred.
No, I wasn't attending a Green Mountain Derby Dames roller derby tournament.
Rather, I was present at an ISM Simulator Workshop session in Washington DC.
My role was to videotape the workshop, with the intent of scaling it down into a 2-3 minute snippet that captures the essence of the session. And as I observed the 16 participants in 'Round 1', it all started to make sense.
The participants were playing the roles of employees at a hypothetical shipping company. They were broken out into four teams, representing four different parts of the company - senior management, line of business owners, service desk personnel
and technical services.
On the screen at the front of the room was a birds-eye projection of the company, including a series of dashboards and schedules, which provided the participants with essential real-time information such as service level data, shipments completed, locations where outages were occurring, and the amount of money that the company was making (or losing!) at any given moment.
The goal of the 'game' was to maximize profits for the company in the face of systems that were continuously breaking down. To do so, each team had to establish its own processes, and effectively collaborate with the other teams so as to create an efficient overall system.
The first round was anything but efficient, as the teams tried desperately to get their own houses in order while they watched all the missed shipments, unresolved outages, and lost revenue on the screen. The sense of frustration was obvious, but the group pressed on.
At the end of the round, the facilitator conducted an assessment of the business by reviewing bottom line data with the group, and discussed best and worst practices that the teams had implemented. Clearly, there was a better way to run this business, and the group was determined to figure it out in short order.
Somewhere in the middle of Round 2, I began to sense that the group was turning the corner. There were a lot more 'aha" moments, a lot less shouting across the room, flip charts were being utilized, and there seemed to be a great deal of relevant information being shared across the different teams.
After three hours and three rounds, the group was both exhausted and exhilarated. They were able to implement an efficient process that yielded a positive bottom line.
But more importantly, they now had a much more tangible understanding of the role that Service Management plays in aligning IT with the business.
I had a chance to interview several of the participants after the session, and they were all effusive in their praise for the workshop. Clearly, the workshop far exceeded their expectations, and they were anxious to share their experience, and apply some of the best practices at their own organizations.
As a new member of the ISM marketing team, the workshop was also a great experience for me. Besides meeting some very interesting IBM customers and partners, I now have a much firmer grasp of the value of Service Management.
Incidentally, we will be running a simulator workshop for customers at Pulse on Sunday, February 27th. If you are interested in attending, please contact David Ojalvo as soon as possible, because seating is limited to the first 20 respondents.
If you are not able to get with us at Pulse, fear not...the ISM Simulator Workshop is portable in nature, and can be hosted at any customer site for a group of your employees. It's a great educational and team building exercise! For more information on this, visit our web page, and contact your local sales rep.