- One of IBM's clients, Bill Broughton, from Amtrak, kicked off the conference today, telling the crowd of clients, business partners (and yes, a few IBMers), this is "OUR conference."
- Our event host, Scott Hebner, Vice President, Worldwide Marketing, IBM Software - Tivoli, reiterated that thought, but from the opposite perspective, telling the crowd that "this is YOUR conference." 85% of the sessions at Pulse 2011 feature client speakers, and the ability to network and share best practices is more important than ever. "It's not just about technology any more...it's about the economic value that technology brings."
- Next came Madge Meyer, from State Street, who talked about the importance of innovating - and of executing flawlessly. She even quoted Charles Darwin, which I thought was particularly apropos: "It is not the strongest that survives, nor the most intelligent, but the one who is the most responsive to change."
- Madge was followed by Dr. Danny Sabbah, General Manager, IBM Tivoli, who talked about how the world (business, government, society) is facing an unparalleled rate of change. Companies need the velocity and agility to adapt quickly - and the basis of this will be producing honest data that is transformed by predictive analytics to produce smarter outcomes. And he reminded the crowd that IBM needs to move as fast as they do.
- Steve Mills, Senior VP and Group Executive Software & Systems, IBM, introduced the crowd - and the rest of the world - to the new era of Smarter Computing. He reminded us that IT operating costs is the core issue faced by clients around the world...and although there's significant increase on IT demands, IT budgets are flat. We need to fundamentally transform the economics of IT...and that is Smarter Computing. A couple of straight talk points: IT consolidation is pretty much a given. Get rid of excess IT Now. And he offered arguably the best quote of the morning: "People say stupid crap every day...you have to decide what to listen to."
- And finally, Dean Kamen, Innovator and Entrepreneur, wowed the crowd with his talk about innovation and FIRST (For Inspiration and Recognition of Technology). He described innovation as being failure, failure, failure...followed by surprise after surprise (mostly bad)...but every once in a while, you get a good surprise in there, too. I really enjoyed his story about Chuck and the DARPA prosthetic arm (got a little misty eyed, I must admit). And I was especially moved by his FIRST initiative and his absolute passion for turning science/math into a sport - making it something that you have passion for, that is aspirational, and that you want to participate in. Being a female and being a computer science major (and still often being the only female in a room of techies), that hit home with me. I was also proud to see my alma mater, Georgia Tech, was a sponsor of FIRST. Again, as he talked about the success of FIRST through the years, the eyes got a little teary.
Cloud & Service Management blog
Kimberlee Kemble 120000GMAV KEMBLE@US.IBM.COM Tags:  integrated-service-manage... smarter-computing service-management ibm pulse-2011 pulse 1,184 Visits
Dateline: Boca Raton, Florida - February 28, 2011 - 11:00 am
Whew! What a great way to start! I encourage you to watch the Day One General Session in its entirety at your convenience - and to tune into the Day Two General Session tomorrow morning. My experience with Livestream is that that the technology was practically flawless (I only had one minor audio glitch when Dean Kamen was showing the Stephen Colbert video). Otherwise, the livestreaming went along perfectly. And it will well be worth your while to watch the whole session. It will get your mind thinking, and it will inspire you at the same time. Plus, it's like having a front-row seat!
You can view the full Pulse Livestream agenda on the Pulse web site. Take advantage and enjoy!
ivor macfarlane 2700022KPS IVORMACF@uk.ibm.com Tags:  service-management itil ivor itsmf pulse 971 Visits
I recently booked my travel for a business trip to the
If there is
anyone out there actually reading this stuff, and is in Vegas for Pulse, or at
the LIG is
But – not
unusually – I have distracted myself a little from where I thought I was going
when I started writing this. So … I booked some flights: from
Let me divert again a little bit and remind you – because you are all experts and know this stuff – about a basic knowledge management concept; the spectrum that runs data->information->knowledge->wisdom. At the beginning data is extensive but not too helpful. If it ever reaches wisdom it actually helps you survive and thrive.
But back to that
travel information I was getting. Remember I had booked a flight in late
February to the
I interpret it –this may be grossly unfair of me, but I am the customer and customer perception is what matters – like this: travel advice is being planned and delivered by someone who goes to the same desk in the same office everyday, and rarely puts foot on an airplane. Of course the real culprit behind this is ease of programming – data is cheap and plentiful, applying some basic ideas to turn that into information is quite fun, sounds good and means you can despatch all sorts of travel notice updates to people who will be travelling sometime in the future. But it is – sorry but it really is – just using data because you have it. Maybe they bill on the number of messages? Maybe they really think I want to know? The real consequence is that I delete these emails unread now – so if they were by some miracle to send me something useful, I would miss it altogether.
last year this system showed the kind of silo thinking that comes from not
knowing the customer’s environment – the kind you often see in service
management reporting. I spoke for itSMF
Now of course
I suppose if somebody were to ask me what I want notifications about, I would be happy to work with them, and set up delivering something that goes beyond information, starts delivering knowledge and gets me the wisdom I need to make the right decisions.
But if that is actually ever to happen then those of us receiving all this useless information need to realise it is – mostly – our fault. I could have responded offering to help them improve, I could proactively tell them what I need – I could offer some of my time as an investment in my own future knowledge and wisdom deliverables. But It is easier (and more fun?) to carp and whinge – so maybe my New Year’s resolution should have been around practising what I preach – doing what I talked about in my itSMF conference presentations last year – and to start being a good, committed constructive customer because it won’t get better otherwise.
OK – I’m off to find the ‘help us improve our service’ button on the web site. See you at Pulse?
 Best explanation of the step from knowledge to wisdom is one I stole from my daughter, Rosie and it goes ‘Knowledge tells you a tomato is a fruit, not a vegetable; wisdom is knowing that but also knowing not to put it in a fruit salad’.
Business Partners are invited to join IBM in Las Vegas, Nevada February 27 - March 2, 2011, for Pulse 2011. There are activities throughout the event that are geared to help Business Partners "Be Bold. Be Tivoli." in 2011.
IBM Tivoli Business Partner Summit at Pulse: Sunday, February 27
Kick off your Pulse experience with the exclusive Business Partner Summit. The Summit will focus on selling in a Smarter Planet through a general session offering insights and directions from IBM Software executives, as well as information-packed Insight and Breakout sessions that help you maximize business opportunities. The Summit will provide the information you need to be bold in 2011!
2011 Tivoli Business Partner Awards
Tivoli is again pleased to invite Business Partners to submit nominations for the 2011 Tivoli Business Partner Awards. Nominations are open through February 4, 2011. Award details, criteria and nomination form are available here.
Business Partner Café
The Business Partner Café is the perfect place to network with other Business Partners, meet with the IBM team to build future plans, and hold one-on-one meetings. Grab a cup of coffee and learn more about marketing programs and best practices, tools and tips, and available resources.
Pulse 2011 Expo sponsor
Don't delay, there is still time to sign up for sponsorships. The Expo is the heart of the conference and provides a great environment to connect with thousands of conference attendees.
Pre-Pulse Smarter Sales Academy, February 25 - 26
This year's Academy will once again focus on interactive selling education sessions designed to assist you in planning and executing effectively in 2011. Register now!
Tivoli whiteboard workshops
Participate in these workshops and learn to deliver the Tivoli overall Integrated Service Management strategy, as well as focused solution strategies.
Stay connected and let others know you are going to Pulse
Get the latest news on Pulse for Business Partner, view the Pulse 2011 page on PartnerWorld.
Now is the time to "Be Bold. Be Tivoli." and register to join us at Pulse!
David Ojalvo 060001CNQC DAOJALVO@US.IBM.COM Tags:  cloudburst isdm manager. cloud delivery power7 management ibm integrated service 1,135 Visits
Last week, IBM announced an enhancement to our cloud portfolio that will deliver CloudBurst on POWER7-based hardware, as well as offering it as software that can run on currently installed IBM and non-IBM systems.
With CloudBurst, IBM is tying together the hardware, storage, networking, virtualization, and service management as an all-in-one package for enterprises to build a private cloud. This is significant because it removes the arduous manual processes that in-house IT departments often face when configuring and managing their cloud systems.
In the press release, IBM states that it estimates CloudBurst's automated configuring capabilities "can cut IT staff's labor in integrating systems, provisioning and managing storage up to 95 percent." That seems pretty impressive, when you consider that if I could cut 95% off of my work week, I'd be logged on for a total of two and a half hours.
At the heart of this new offering is the IBM Service Delivery Manager, a stand-alone integrated service management software bundle which automates the deployment, monitoring and management of a cloud solution on IBM or non-IBM hardware.
If you'd like to delve into the details behind these solutions, and understand how to decrease your costs and increase your efficiency with CloudBurst, you can contact your IBM sales rep and/or
Business Partner (Business Partner Locator Site).
‘Despicable Me’ Producer Thanks IBM for Smarter IT that Saved Space, Power, While Meeting Intense Requirements for Making the Film
Jennifer Dennis 110000CSRM JBDENNIS@US.IBM.COM Tags:  illumination idataplex ibm center door heat it hollywood carell smarter media entertainment rear despicable serviware data exchanger steve me 1,687 Visits
Hollywood's Latest 3-D Animation Film 'Despicable Me' Advances Smarter Movie Production With IBM
See the full press release
Illumination tapped IBM and its Paris-based Business Partner Serviware to build a server farm based on IBM's iDataPlex system. With this system's efficient design and flexible configuration, the company was able to meet the intense computing requirements for the film and save room by doubling the number of systems that can run in a single IBM rack. The entire space used to house the data center amounted to four parking spots in the garage of the production facility, about half of what had initially been allotted. The studio's iDataPlex solution included IBM's innovative Rear Door Heat eXchanger, a water-cooled door that allows the system to run with no air conditioning required, saving up to 40% of the power used in typical server configurations. Overall, the installation included 6,500 processor cores.
Chris Meledandri, Producer of "Despicable Me" and founder of Illumination Entertainment:
"Thanks to the capacity of IBM's rendering technology and the skills of our artists, we were able to bring our creative vision to life through the completion of a wonderfully entertaining film and build the foundation for a large pipeline of projects in development."
Steve Canepa, General Manager, IBM Media & Entertainment industry:
"IBM is delighted to work with Illumination Entertainment on this exciting project to advance digital film-making production," said "The combination of our film industry expertise and powerful, flexible and cost-effective technology solutions is helping to accelerate the adoption of new digital technologies like 3-D into the creative process of film making."
Illumination Entertainment's film "Despicable Me," is being released by Universal Studios July 9.
Visit "Despicable Me" at Facebook at http://www.facebook.com/DespicableMe.
For more information on IBM, visit www.ibm.com/media
Noah Kuttler 110000SVNJ email@example.com Tags:  innovate tivoli rational service-management 1,104 Visits
During the late 90's, I worked for a company that sold Java components and had the opportunity to do a demo in front of a sea of developers at a large Java conference in New York city.
I must have tested my demo about 20 times the night before and everything worked perfectly before I put my head on the pillow.
You can see where this is going, right? The next day, in front of at least 70 people, my demo crashed so hard that I might as well have been wearing a nametag that said "Colt Seavers."
I can't tell you what happened between my brother's apartment and the Javits Center.
Gremlins? Maybe. All I know is, one minute the thing was working. The next, it wasn't.
It's the same thing with many of our customers. They develop products and services and test the heck out of them, then deploy and those darn gremlins seem to just spout up out of nowhere.
With Integrated Service Management, IBM provides customers with a means to address their pain points with regard to the service lifecycle. Specifically, Integrated Service Management for Design & Delivery is about the design, delivery and management of software engineered into intelligent devices and services.
It's the alignment of information, processes and workflow across architecture, development, testing and operations teams.
From brainstorming the service or product, to development, testing, to deployment and maintenance and rolling out future features - it's about breaking down the silos between development and operations. And yes, it includes new technologies like Cloud computing.
Here's a good example: customers developing and testing new applications built on SOA need a way to simplify the process of troublshooting (and resolving) issues once this application is deployed into production.
One way that IBM is able to address these problems is with integration of solutions such as IBM Rational Performance Tester and IBM Tivoli Composite Application Manager (ITCAM).
ITCAM is a tool that can be used in both the test lab and production environments to isolate the root cause of the problem, right down to the specific code, and feed that information back to Rational Performance Tester.
By doing this, the testing staff can replicate both the test lab scenario and the production problems and if it takes more than just a configuration change they can feed those details back into the development tools and correct the problem at the code-level based on what has been identified.
In a nutshell, we describe it as, "Service lifecycle integration that links data and work flows."
It's good stuff and this is only one example (out of quite a bunch) where we have service lifecyle integrations across Rational, WebSphere and Tivoli software that enable organizations to bust the gremlins that inhibit continual service improvement across the end-to-end service chain.
Speaking of busting gremlins, a guy who saw a gremlin back in the day was William Shatner; star of "Nightmare At 20,000 Feet" (Twilight Zone) and former conference speaker for Rational's big customer event.
So it shouldn't surprise you that I'm gonna bring this back around IBM's (and Rational's) premier software and product delivery event; Innovate 2010.
If you were at Pulse 2010, then you know that we've been talking about Integrated Service Management for much of this year and it's going to continue this weekend at Innovate 2010.
Keep an eye on our next blog post where we'll have all the details of where you can expect to see Integrated Service Management at Innovate 2010.
And if you're not attending, not to worry. The Rational team are putting a ton of the information (including live streaming for Keynote sessions) on the website
Jennifer Dennis 110000CSRM JBDENNIS@US.IBM.COM Tags:  pulse deployment software process test scott jamie virutalization development service bala products cost john services risk smarter control thomas lifecycle rsdc tivoli hebner integrated rational rajaraman cloud innovate wiegand management 1,807 Visits
Learn all about the latest strategies and smarter software for design and development innovation through next generation service delivery from the Integrated Service Management track at Innovate 2010, June 6-10. The Integrated Service Management track at Innovate is a continuation of the discussion and training of the Software Delivery Lifecycle Management stream at Pulse 2010, which showcased how clients, IBM and IBM Business Partners use software delivery lifecycle management solutions to help realize greater value from software investments and optimize business outcomes at reduced cost and risk.
The Integrated Service Management track kickoff will be hosted by Jamie Thomas, Vice President of Tivoli Strategy and Development, formerly of worldwide development, client support and product management for the Rational software brand. Jamie will be joined by Bala Rajaraman, Distinguished Engineer, IBM Software, Tivoli and John Wiegand, Distinguished Engineer, Rational Analysis, Design and Construction.
At Innovate 2010, IBM clients and partners will learn innovative approaches to optimizing the service lifecycle, driving better efficiencies and lowering their TCO. Attendees of the Integrated Service Management track will also learn how to leverage the existing tight integrations with Rational solutions. Specifically, clients can find out how to:
Kathleen Holm 2700009BHX KHOLM@US.IBM.COM Tags:  rational service-management design-and-delivery tivoli 1,391 Visits
As the world becomes more intelligent, instrumented and interconnected, designing and delivering the systems and application software for innovative new products and services becomes more and more complex.
For example, today’s cars contain a 100 million lines of code that are connected to the dealer, to a smart traffic system, to an insurance provider, and to a smartphone, which alone could run 100,000s of new applications.
The complexity of these systems of systems has exploded overnight as every single service and interaction between the multiple systems needs to be managed, monitored, and maintained across the entire service lifecycle.
Current models of design, development, operations, and deployment do not scale and are not cost effective. In addition, there is a huge gap between design, delivery, and operations, inhibiting the efficient delivery of services.
Both development and operations see a number of challenges in their IT and product delivery organizations:
Integrated Service Management—which includes Rational and
Integrated platform. Improve the speed of cross-domain tasks, such as closed loop resolution on problem fixes, and resolutions resulting in an average of 80% reduction in downtime and lost revenue. IBM Rational Team Concert™ and IBM Tivoli Service Request Manager unifies the view of incident tracking and defect management, while IBM Rational Performance Tester and IBM Tivoli Composite Application Manager together pinpoint root causes.
Lifecycle process automation. Accelerate the development, test, and deployment cycles; reduce operational risk; and improve audit posture. Rational Asset Manager catalogs templates and deployment reference architectures tailored by industry, which invoke the build-test-deploy workflows resulting in greater consistency, predictability, and faster time to market. IBM Rational Build Forge®, IBM Rational Automation Framework for WebSphere®, and IBM Tivoli Provisioning Manager provide an automated test and deployment workflow reusable across application and data center provisioning environments significantly reducing the manual effort in test and build set up and tear down.
Attend Innovate2010 and to learn more about Integrated Service Management for Design and Delivery. Register today.
Tired of listening to presentations and sales pitches? Want a more hands-on service management experience?
IBM is offering an IT service management simulation event in six cities across the U.S. The IT Service Management Simulator is designed to give participants--C-level professionals, executives and line managers from business and IT, IT process owners and ITIL and service management project leaders--a hands-on service management experience.
Attendees will be given the chance to participate in a simulation game where they experience first-hand what it’s like to run a fictional logistic organization faced with real world IT challenges. They will gain a deeper understanding of the tangible impacts IT process and service management have on an organization that will help them determine how best to move forward with their own service management initiatives.
The IT Service Management Simulator events will be offered in the following locations on the dates indicated below:
The facilitator, Ivor MacFarlane, is a globally recognized ITIL© expert, author and evangelist. Anyone who has ever heard him speak or read his blog knows they are in for an incredibly informative, engaging and entertaining experience.
For more information on how to register for the IT Service Management Simulator in your area, email firstname.lastname@example.org. This is an experience you will not want to miss!
David Ojalvo 060001CNQC DAOJALVO@US.IBM.COM Tags:  simulator service management tivoli pulse ism 2 Comments 1,393 Visits
Last week, I attended my first IBM Pulse conference. I really enjoyed the sights and sounds of Vegas, and met many of my Tivoli colleagues for the first time. I also probably walked the equivalent of 15 miles over the five days within the mammoth MGM facility. But what I found most valuable over the five days were my interactions with our customers and business partners.
On Day 1 of the conference, my focus was the ISM Simulator workshop that I helped coordinate. Given that the workshop was:
a) taking place prior to any other Pulse activities,
b) located in the bowels of the MGM hotel, and
c) three hours in duration...
...I was a bit apprehensive that all the customers and business partners who had RSVP'd would actually show up. But when people started rolling in 30 minutes before the start time, I was confident that this workshop was going to be a success.
When we got started, we had 21 participants sitting around four tables, which is all but ideal for this role playing workshop. Like other simulator workshops that I have attended, it started out a bit chaotic, as participants tried to process the firehose of information that was being thrust upon them. By the end of the three hours, they had come full circle, and were effectively working together to the tune of a $5 million profit for their hypothetical shipping company.
As I chatted with some of them after the session, and listened in on some of their video testimonials, the words I heard most often were "eye-opening", "outstanding" and "insightful".
On Monday and Tuesday, I worked on the expo floor and showed off our cool new ISM Simulator video game. The game allowed users to experience various issues affecting service management and corporate profitability in a simulated organization. At the ped, I got great feedback from customers and partners, who, by virtue of playing the game, were able to get a better grasp of the sometimes abstract concepts of service management.
You can play the IBM Service Management Mission game here.
All in all, it was a great conference, and stay tuned for the video from the workshop!