Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  ibmbao iod11 | 0 Comments | 791 Visits
Moneyball author Michael Lewis and Moneyball pioneer Billy Beane closed out Information On Demand 2011 in a rollicking conversation with event host Katty Kay. Among the topics were challenging a century-old business culture with business analytics, the risks of standing still and why it's never a good idea to mess with Billy Beane's mom. Turbo's already done a great summary, so I've distilled their conversation into a few key quotes.
On the meaning of Moneyball: 'This was riveting to me. The number crunching was less interesting than what it exposed about the markets people operate in. The people running baseball considered themselves player experts because they'd been doing things the same way for 150 years. And here was Beane recruiting people the market perceived as defective. He was building a juggernaut out of defective parts.'
On bias: 'People tend to overvalue things that are flashy and easy to see. And they tend to undervalue things that are more difficult to see. You need to understand the forces that are clouding your judgement.'
On Beane and his players: 'He had tremendous credibility with the players because he was a great athlete. Being bigger than them also helped. The players were physically intimidated. It was kind of the law of the jungle in the clubhouse – reason imposed by violence.'
On offending Beane's mother because he left in Beane's profanity: 'She said, 'My son doesn't talk like that.' After the book signing I invited her to a two-hour dinner. It was the most awkward conversation I've ever had. I laid on as much charm as I could and got nowhere. She was just as angry with me at the end as at the beginning.'
On the need for change: 'For us it was out of necessity. Where were we going to get the best return on our dollar? We weren't in a position to trust emotion to run our business. We couldn't invest in the romance of the players. We had to be disciplined card counters.'
On taking risks: 'We didn't think it was risky because the math told us we'd be successful. Over enough games we knew we'd weed out the randomness. There was certainly resistance, but there was more risk in not doing it. Going with our gut would have been the most irrational thing to do.'
On Lewis revealing the secret: 'You could see the market was going move. It was just a matter of time. There was already momentum – you could feel the rumblings. You couldn't ignore the fact that the data was everywhere. The secret now is to keep your expertise in-house.'
On outcomes: 'I believe the best teams make it to the playoffs, but the best team doesn't always win the World Series. Small events in a short series can have a bigger impact; we never try to make decisions based on short-term results.'
On being played by Brad Pitt: 'You tend to hold your breath while they're casting the film. When you hear it's Brat Pitt, you exhale.'
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Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  baforum iod11 | 0 Comments | 779 Visits
'Hey guys, it's ready!'
Anyone remember The Frantics?
Am I dating myself?
Don't answer that.
Back in the '80s,The Frantics were Canada's answer to Monty Python. One of their recurring bits involved Paul Chato (the geeky one) inventing a new video game. Like Kramer on Seinfeld, he'd burst into the room unannounced and shout, 'Hey guys, it's ready!' Upon hearing the news, the other guys would excitedly jump around the room in a stop-motion homage to 'Neighbors,' the famous 1952 NFB short film by Norman McLaren.
It was very Canadian and very funny.
All the social buzz on a single page
The new Social Media Aggregator (SMA) for Information On Demand went live yesterday and while it's not a game, Canadian or all that funny, I'm still as excited about it as Paul Chato was when he took the wraps off Booger Barrage.
For you, the SMA makes it easier than ever to share in the excitement of Information On Demand. It pulls in conference tweets, blog posts and photos and presents them on a single page. So, if you're using any or all of the conference tags: #iod11, #baforum, #imforum or #IBMECM, they'll show up here. The SMA will also provide live streaming video of the morning general sessions, plus executive keynotes and interviews from the EXPO floor courtesy of Scott and Todd.
Because The Frantics were popular in the 80s, Paul's games looked like the ones you played on your Atari 2600. Because this is 2011, the IOD SMA looks a little better:
Smarter Software means smarter aggregators
What's more, the SMA scans all that content to build real-time tag clouds of trending topics and highlights the conversation leaders who are tweeting and blogging up a storm. Last year, that honor went to raving IBM Cognos 10 fan Cedric deVroey. The last time I checked this year, there was quite the duel shaping up between Christoph Papenfuss and Fraser Anderson. Now that the SMA is out there for the world to enjoy, no doubt we'll see perspectives from outside the firewall in there as well.
This SMA is the latest instance of IBM's new way of bringing a social dimension to a growing number of its large initiatives such as Smarter Commerce, Social Business and the Corporate Service Corps. Mashable is pretty sweet on them as well, naming the one we used for Lotusphere one of '7 Twitter Campaigns to Learn From.'
Get on board
The SMA pulls in Tweets automatically, but if you plan on blogging you'll need to create an IBM profile or use the one you already have. From there it's simply a matter of copying and pasting a few feeds. Add any of the tags above in the body of your blog post and it will be picked up automatically to be shared with an audience of thousands. The added bonus of registering is that once you've created your profile you can contribute to any aggregator in the IBM universe.
IOD is is the biggest conference in the IBM software galaxy. Last year more than 10,000 said 'Viva Las Vegas' (a new record) and this year we're expecting even more. With that many people and that much technology coming into contact with each other I foresee no shortage of opinions, insights and - because this is Vegas - maybe the odd joke or two. So, I'll be keeping a close eye on the aggregator throughout the conference to highlight the trending topics, congratulate the conversation leaders and maybe - just maybe - throw in a poll or two. The buzz is brewing for IOD11 and the SMA is your best place to participate and take it all in. Why not get started now?
The end-of-day update
I couldn't find the Frantics clip in question, so instead I can offer this cool animation. It was also made by Norman McLaren, who could make numbers dance as well as people. Enjoy!
Tracy Harris 2700026WJ9 firstname.lastname@example.org | | Tags:  community competency business excellence of center intelligence | 0 Comments | 760 Visits
Organizational design around business intelligence and business analytics has been evolving over the last few years. We have seen many different types of formations and naming conventions around the business intelligence competency center (BICC), the Business Analytics Center of Practice, the Center of Excellence. They may be virtual or structured. They may report to the CIO, CFO, the CEO or a line of business. However, in a recent survey by the Business Applications Research Center, it has been found that organizations who have this formation in their organization outperform in every area that was measured.
And, regardless of the exact details of how it is configured, it appears that the most successful design is when there is both a shared service center and a larger community of stakeholders that keep in regular communication. Perhaps is it a Business Analytics Community of Excellence? We would love to share thoughts, organizational design ideas and best practices in this area. How is your organization currently structured for success?
Nikki Gonzales 270005YHQW email@example.com | | Tags:  test | 0 Comments | 741 Visits
Pooja Vishwakarma 270003D1VW firstname.lastname@example.org | | Tags:  10 cognos bi | 0 Comments | 737 Visits
Wanted to write something, so chose to write something about Cognos BI, I am new to blogging so please be considerate if you fell the content is not great enough to read or something. These are something basic about Cognos BI Reports.
IBM Cognos is the world leader in business intelligence (BI) and performance management software for the enterprise. Cognos BI provides the capability to distribute reports and dashboards with personalized content for each recipient from a single report
nDistribute reports on-demand or based on a time or calendar-based schedule, events or an external trigger
nSchedule simultaneous or sequential batch reporting jobs for multiple output formats, destinations, and views
nSupports industry standard security authentication sources and data and communication protocols and encryption standards
nCognos 8 has a scalable, multi-tiered architecture:
–DataSingle API lets programmers customize , expose, or hide any BI capability using any programming language, e.g. Java, MS .Net, C, C+.
Tim O'Bryan 270001NMX7 email@example.com | | Tags:  businessanalyticstoday ibmcognos timobryan | 0 Comments | 731 Visits
Whoever said, “you can’t take it with you” definitely wasn’t thinking of IBM Cognos Mobile. IBM Cognos Mobile offers the same simple, easy-to-consume, reliable and secure capability of IBM Cognos Business Intelligence with the equally powerful and visual on- and off-line experience. Yes, users can view, analyze and share reports from anywhere just like they can with IBM Cognos BI only now it’s on a mobile device. Whether you’re traveling, in a meeting, away from your computer, or at home these actionable reports go with you and your device of choice which allows you to seamlessly view and interact with any report or dashboard, while providing capability for deeper analysis and much more—anywhere you happen to be.
Sidebar: In 1936, when George S. Kaufman and Moss Hart wrote the play, You Can’t Take It With You, they had a totally different concept in mind than mobile reports. Regarding this play, which, by the way, was subsequently turned into a major motion picture of equal caliber to the play, I can only offer this simple advice: See the movie. Yes, it’s old and in black-and-white which might be a turnoff for some of you. But, still, the writing holds up so well you won’t even notice anything but yourself laughing throughout. It’s a winner. Trust me if you can. If that’s not enough the play won a Pulitzer Prize and the movie won an Academy Award for Best Picture. Pretty good endorsements there.
Okay. Back to IBM Cognos Mobile.
A new Analytics Center of Excellence Community has been launched on analyticszone.com - where you can download the free book "5 Keys to Business Analytics Program Success". Join the conversation today at www.
Forrest Palmer 270001YU2V firstname.lastname@example.org | | Tags:  bicc data_goverance data_quality bi | 0 Comments | 706 Visits
I often get asked about the importance of having your data in excellent shape - accurate, complete, relevant, etc - before you start using BI. The conventional wisdom, usually in IT, is that the data has to be right or the users will not trust it. Of course, that's true - to a point. The success of any reports, dashboards, scorecards or analytics often rests on the quality and trust people have in the data they see through that BI content. But the reality is that the data is never perfect. The "single version of the truth" (something I question as a goal but that's another day) is a journey that will never be reached 100%. So waiting until the data is completely trustworthy before rolling out BI is a folly that, in fact, will slow down the realization and need for data quality to be addressed where it needs to be addressed - in the business.
The truth is that data quality is often improved because of BI. While the first reaction might be to "blame the messenger" - the reports or tools that were used - the reality is that exposing data quality issues and discussing how to address them is essential to establishing the sense of ownership in the business and the subsequent need for governance programs that will continually improve the quality over time.
To be clear, we cannot build BI on top of truly bad data and expect that to be acceptable. Our data warehouses and data marts must meet a sufficient level of quality to make the use of that data valuable and meaningful. But don't let the quest for "the best" prevent us from starting our journey towards "the better".
Which means we need to move to both a information governance mandate and a BI governance (e.g. BICC) mandate that work in concert and alignment with each other. And that means that our information management strategy and our BI strategy have to be viewed together. Each depends on the other.
And yet too often companies are more focused on one or the other. Some companies start headlong into a BI strategy without any real consideration of the information management strategy that goes with it. The result is a truly failed BI initiative that will struggle to regain credibility. And there are probably just as many companies who invest a tremendous effort on data warehouse design and development, MDM, and data governance with little attention to how the business can effectively use all that data with BI.
So which comes first - the need for information governance and information strategy or the need for BI governance and BI strategy? Chicken or egg?
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  ibmsoftware business_analytics iod11 | 1 Comments | 704 Visits
1. If you write a book about analytics, they’ll make a movie about you. It may even star Brad Pitt: For the second year in a row, the event’s keynote speakers are co-authors of a famous book about analytics. Last year, the unlikely duo of “Dubner and Levitt” recounted their insights from the world of Freakonomics. Hollywood made that book into a documentary. This year, IOD welcomes Billy Beane and Michael Lewis of Moneyball fame. Beane, you may recall, was the general manager of the perennially cash-strapped Oakland A’s baseball team who found a new (and controversial) way to win by analyzing player statistics that other teams both overlooked and undervalued. A bestselling author, Lewis transforms a discussion about sports stats into an exploration of the nature of talent and how to identify it to maintain your competitive edge. Hollywood made Moneyball into a movie, too. Here's the preview:
2. You’ll find ways to boost your AQ, guaranteed: This year we’re offering 200 breakout sessions across five distinct tracks covering business intelligence, delivering customer success, financial and risk analytics, predictive and advanced analytics and new this year, social media and customer analytics. Many of the breakout sessions are led by our customers who are eager talk about their own journeys to better business outcomes. Listen, learn and take your next steps toward a higher level of analytics maturity. Not sure about your AQ? Take our quiz before you leave for Vegas.
3. There are precisely 46 days left to take advantage of the Early Bird Discount: Actually, it’s less than that. Take away the 12 weekend days when you’re unlikely to be at your desk, there are in fact 34 days. Of course, you can register after Aug. 31, but why pay more? Click here for registration info.
4. You can save another $100 off your registration with a single tweet: Yes, it is just that simple. Follow @IODGC2011 and tweet with the hashtag #IOD11 and we’ll send you a code through direct Twitter message (That is, if you’re OK with us following you as well).
5. You can get IBM-certified for free: Take up to three IBM software certification exams at no charge and take as many more as you’d like at half-price. You’ll save $100 per exam and come home with certificates suitable for framing.
6. Information On Demand boasts IBM’s largest EXPO. Explore more than 300 exhibitors, meet with IBM experts and see hands-on demonstrations to see what’s possible with our software, get answers to your toughest questions and try the latest products that until now you’ve only heard about. There's lots more about the EXPO here.
7. It’s not just for Business Analytics: Information on Demand 2011 is also home to Information Management and Enterprise Content Management Forums, with in-depth introductions to IBM solutions for data management, enterprise content management, information integration, master data management and data warehousing. These capabilities are fundamental to successful analytics deployment, so be sure to attend some of their breakout sessions or demo peds as well.
8. It’s even better when you bring your team: Attend with your colleagues to maximize your learning and professional networks. Divide and conquer when you can’t decide between sessions. See more of the EXPO and get more of your team excited about what’s possible with IBM solutions. Collaborate on alibis if necessary. Plus, sign up six of your colleagues and the seventh conference pass is on us! Contact the IOD 2011 Event Team for more information on our company pass discounts.
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  ibmbao iod11 | 0 Comments | 683 Visits
IOD started with kids playing with jigsaw puzzles and ended with naked baseball players.
I dare you to say that analytics isn't fun.
And transformative. And an absolute priority should you want to survive in these uncertain times. Over the past three days we've all seen and learned so much that it's sometimes difficult to recall the key themes. So I've presented them for you here, built as we've gone along learning to turn insight into action:
1. Mind the gap: The competitive and performance gap between analytics leaders and laggards is getting wider. The time to act is now. If you're just starting, start where it hurts the most. If you're on your way, take new steps to keep your momentum. Our business value assessment or Analytics Quotient Quiz will help you find your way.
2. Big data is a big deal. There's more of it every day. How much more? Exponentially more. In all forms, from every conceivable source. Learn to master the 3 'Vs' - Volume, Variety and Velocity - and use them to your advantage, or risk being buried by them, perhaps for good.
3. Commit to change, embrace the new: Last year's assumptions and last month's targets are history; focus on what will take you forward. Commitment to change has helped IBM survive for a full 100 years. Billy Beane overturned an entrenched century-old culture to redefine value and change the way his game was played. Your presence at IOD attests to your desire to change, too.
4. Paging Dr. Watson: Hospital readmissions are punitive for the provider and counterproductive for the patient. Incomplete data drives incorrect diagnoses. Medical errors cost real human lives. With our health care partners we've put Watson to work with real-world solutions to reverse these trends and eliminate these errors. With Watson's help doctors can better understand each patient in startling new detail and treat each patient in effective new ways.
5. Don't mess with Billy Beane's mom. If you're writing a book about a baseball GM who swears a lot, be prepared for her withering glare. Her son just doesn't talk like that.
6. No industry is immune from disruption. Urbanization. Changing citizen and customer expectations. Economic uncertainty. Increased regulations. Lots and lots of data. All are interconnected; all are hitting you on every side, all the time. Your task is to quantify the impact, assess the risk and harness opportunities in new and productive ways. On a planet that is instrumented, interconnected and intelligent there is no domain that is untouched by these forces. There is no domain where analytics - and IBM - cannot help. At IOD you've seen how we're doing precisely this.
7. Jeff Jonas is evil. Just look at the guy. Look at the way he dresses. Luckily, he's the charismatic, smart kind of evil you can't help but listen to, because you can feel yourself getting smarter the longer – and faster - he talks. Frankly, I'm glad he's on our side.
8. Got social? It's time to get serious about social media analytics. There's enough data out there and enough computational power to build predictive customer loyalty models based on blogs and tweets alone. That's along, long way from zip codes. Need the tools to get started? We have them, too.
9 .Congratulation, Ginni. Our soon-to-be President and CEO will take charge with IBM operating from a solid foundation and 'at the top of its game.' She's successful, she's thoughtful. She gets things done.
10. It's business, and it's personal. This is the age of the empowered consumer. They're demanding, they're patient and they're in control of your brand. If you want to win their business – and keep them coming back – you'll need to know more about them than their zip code. The data to do this is out there and so are the tools. The choice of how and when to use them is entirely up to you.
11. Kudos to the Mandalay Bay staff for keeping us fed and caffeinated. Greeting 11,000 bleary-eyed conference goers with a friendly smile before 9 AM is no easy task; yet to a person you outdo yourselves every single year.
Well, that's it from my end for this year's edition of Information On Demand 2011. As of right now, I'm taking what I believe to be a very necessary vacation. I'll return refreshed and recharged in two weeks. Safe travels, and see you next year.
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