Middle East Maximo User Group
Mary Gorczynski 1100006B54 firstname.lastname@example.org | | Tags:  maxine-chaya asset-management middle-east ibmsoftware maximo ibmontwitter eam software service-management tivoli
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Today's blog comes from Toni Hodge, IBM Maximo Asset Management Sales Enablement Manager.
Last week's Middle East Maximo User Group, hosted by one of the premier business partners, eSolutions and IBM was a huge success. Held at the beautiful Jumeirah Zabeel Saray in Dubai, UAE, and attended by over 300 customers, ranging from CEO's and Managing Directors to technical users, the event was well organized, taking into account even the smallest details. It can be compared to the recent IBM Tivoli Pulse Conference in Las Vegas which saw over 7,000 attendees. The agenda consisted of a General Session, followed by industry-specific breakouts, closing with technical workshops. Tuesday evening the attendees enjoyed a gala dinner at the beautiful Birj Galify Armani hotel.
Gaby Matar, eSolutions CEO, focused on ensuring that the attendees felt appreciated and received valuable information and were also provided the opportunity to interact with Maximo local and worldwide subject matter experts. The keynote speaker, Maxine Chaya, Adventurer and Mt. Everest climber, discussed the criticality for climbers to consider their expedition supplies - keeping track of these assets is key - and that climbers must maximize utilization of those assets, continuing that safety is paramount. Max offered that reaching the top is only half the journey, once again making the comparison that you can acquire Maximo, but you must implement properly. So it seems that climbing a summit, or all seven summits as Max has, is quite similar to Enterprise Asset Management - interesting.
Throughout the General Session, attendees made use of an audience response system from Turning Technologies that enabled survey responses throughout each of the presentations that resulted in information about how companies are using Maximo, what the company asset management priorities are, and even wish list items.
Bashar Kilani, IBM Territory Manager for the Middle East, spoke about the wide use of Maximo in the Middle East, citing Dubai Airport, the Dubai Metro - one of the most advanced urban rail systems in the world, and the Birj Dubai Tower - the tallest building in the world, are all using Maximo. Customers such as Ford Motor Company, Abu Dhabi Water and Electric Authority, Gasco, Royal Saudi Air Defense, and Haya Water, shared information about their Maximo implementations, representing manufacturing, utilities, transportation and IT to name a few. In like, IBM Maximo Subject Matter Experts and Executives discussed Maximo capabilities in specific industry solutions, strategies and relationships and Vice President and Gartner Fellow, Kristian Steenstrup conveyed his experience regarding the Enterprise Asset Management maturity cycle and how businesses can assess and plan for their own maturity - insightful, as always, from Kristian.
For more videos check out the Maximo Middle East Playlist here.
As I reflect on the impact of the User Group, one thread that almost all of the attendees shared is that Maximo is a journey. It has a beginning and a middle and is a never-ending story.