Martha Mealy 120000F9TQ email@example.com | | Tags:  leadership social-software market-share | 0 Comments | 1,342 Visits
IDC published their annual assessment of the market share leaders in the social software platform marketplace. IBM ranked #1 again for the third year!
"Despite the clamor around Facebook, the No. 1 social networking site, the real king of the social networking sector is International Business Machines Corp..." --International Business Times
"IBM’s social enterprise software revenue grew faster than any competitor, and nearly twice as fast as the market overall. This is a considerable feat, given that the market for business social software grew almost 40 percent between 2010 and 2011." --CMSWire
Read more about this report and our leadership in this space here:
Infographic: IBM is the Social Business Leader
IBM Press Release: IBM Named Worldwide Marketshare Leader in Social Software for Business
Louis Richardson 120000HRWE firstname.lastname@example.org | | Tags:  email connections social-software collaboration | 1 Comments | 3,588 Visits
As a Social Business Evangelist, I speak to a number of audiences and one topic that probably gets the most responses is my mention of how going social has enabled me to empty my inbox each day. I've asked many audiences what they “feel” when I mention the word “email”. Most responses are of the nature of “overwhelmed”, “burdened”, sighs of despair and occasionally expletives not appropriate for print. So how does social software help alleviate our email burden?
My first awareness that it was even possible, was several years ago. I found a YouTube video "Inbox Zero" with Merlin Mann. It was a great start for processing my email. But it was only one part of the equation. It takes care of the processing of the email that arrives, but what about changing the amount of email you need to process...and I'm not talking about using just filtering. Social software has assisted in changing the amount of email as well as the place where the conversation occurs. So, first, start with Merlin's “inbox Zero” concept, then...
consider what generates email.
After speaking at a conference recently, I received an email by someone in attendance that asked for details on my comments regarding keeping my inbox empty. This email was a question. One like many that you and I receive on a daily basis. When we see these, we know we need to respond. This is where the social behavior kicks in. In which way should you answer?
Is this a question that is likely to be asked by others? Or is this a question that is probably a “one off” or just between a few select people for a short period of time. Let's say you get an email asking “What are you doing tomorrow?” Then it might be best to reply in email (or better yet best asked and answered with instant messaging). However, if the question could reach further, for instance, “What is the sales plan for Q2?”, then you should consider “going social”. Instead of responding in an email, put your answer out in your social network. If it's something like this sales plan, maybe it's a document in your Connections Files. If it's a narrative (like this one), then a blog might be appropriate. Then you simply send the link to the person with the question. That's not so hard....but it's not where the magic happens. The next person that asks the same question, they get the link. Now fast forward two weeks. You go to the file you posted and you find that 100 people have downloaded the sales plan and several have commented. That's 98 emails you didn't get. 98 emails you didn't have to “inbox zero”. They never got to your inbox. Viola...now you see them, now you don't.
I've seen email threads that should have been called spools. Someone asks you to do something. It's going to involve a number of people. You add their names and respond. They individually respond and add others as they see necessary. If this goes like most, soon you have an email snowball that has engulfed anyone close enough to get pulled into it's gravitation field. Stop the insanity...go social.
You get an email asking you to do something that will involve others or multiple steps, use Connections Activities. This can be as simple as dragging the email into your Notes sidebar onto the Activities widget. This will create a social activity. Once done, you can add tasks and items to the activity. You can assign people and add content. Your actions will generate short email alerts to those involved, linking them to the activity, where the conversation takes place. The emails are merely announcements with links. The real conversation is done outside the inbox. Now if anyone joins late, they aren't relegated to pouring through an email thread to try to discern relevant information. Instead, they find themselves in a social activity that is structured such that the information is easily found and acted upon.
Think about it. How many times have you been asked for information that you know you've answered already and you go searching about through your email inbox and archive to locate the email response you authored so you can cut/paste it to the new requester? What about those in your organization who leave and their email inbox has become the repository of their knowledge? It's most likely lost to the remainder of the organization. Instead, go social, put your conversation and your knowledge in your social network where you and other can easily find and reuse it.
While this isn't directly related to keeping
your inbox empty, it is a benefit of taking your conversations outside of
email. Think about a time when you were on the fringe of a larger conv
Take this blog posting itself. I could have just answered the email. Instead I've posted this blog. Not only that, but I've posted it where others will be able to also find my answer. And most importantly, I've posted it in a social context of this community where I hope others will add their perspective and comments...both in support and in rebuttal if necessary.
Lastly, I have to pay tribute to my IBM friend, Luis “I can live without email” Suarez Rodriguez, who has forgotten more about this topic than I'll ever know. But I waited to the end of this posting to do so, otherwise you would have just jumped over to Luis' postings without reading mine.
Enjoy yourself. Be a culture change catalyst.
Louis serves as a Social Business Evangelist for IBM and can be reached at Ric
Luis Benitez 120000JC6S Luis_Benitez@us.ibm.com | | Tags:  best-practices social-software idc for-executives social-business enterprise2.0 whitepaper ibm adoption | 9 Comments | 3,781 Visits
In the whitepaper, IDC quotes a study it made titled Social Business Survey where 41% of respondents said they were using social software. 35% of respondents believe that social software has increased productivity in the workplace! If I'm doing my math correctly, 85% of those using social software have seen an increase in productivity, with some noting up to 30% in time savings. I think the tide is turning and 2011 is going to be a tipping point where more organizations are going to rely on social collaboration tools to become more agile and beat their competitors.
To further prove that social collaboration is valuable, IDC partnered with IBM and conducted various interviews with different divisions of IBM to understand how they were using social software to accelerate innovation, provide deeper customer/employee relationships, and achieve quicker decision-making capabilities. I was one of the interviewees along with Luis Suarez and Rawn Shah.
For each interview, IDC compiled a list of "challenges", "tipping points" and "results / ROI". In other words, it lists what challenges existed, what caused a particular individual or department to embrace social business, and what have been the benefits/value obtained since becoming a social business. Towards the end of the whitepaper, IDC captures some best practices that may help kick start adoption of social software inside of your enterprise.
If you are thinking about becoming a social business, but have doubts as to its value, this whitepaper is for you. You can download the free whitepaper here.
The whitepaper is 12 pages long and available in PDF so it's easy to store in your iPad (or favorite eReader) to read on the go. What do you think of the whitepaper? Is it something you are going to distribute to your customers?
Louis Richardson 120000HRWE email@example.com | | Tags:  social-software social-business connections | 3 Comments | 2,453 Visits
Very few of us are probably aviators, but I bet everyone of us has what we would consider our "business cockpit". For many of us, it's our email application. For some it might be a CRM or ERP system, an authoring application or maybe a corporate intranet homepage. In any case, there is a place where we probably spend a good bit of our time and from which we conduct our business. In my role, I spend a lot of time collaborating with others...which includes communication and content. So my Lotus Notes application became a major "business cockpit". Every day I checked out my inst
I get dozens of emails a day asking questions or needing information. One such question was about the differences between Connections and Quickr (2 of our social solution products). Previously I would answer each question in email reply. When someone else asked the same question, I might search for my previous response and cut/paste the answer into a new email reply. Sound familiar? Well, this works...but with social software, I was able to lift my head up and look around. I was able to see that this was a common question...so I posted it (as a blog) in my internal IBM social network and pointed people to that response. Before long, one of my co-workers pointed out that our customers had the same question, so I reworked it and posted it (as a blog) on our external social network (this one...the collaboration soapbox). Within days, the entry was read hundreds of times. This is where "heads up" really comes into play. If I had addressed this with my head in the instruments (email, replies, etc.), (1) it would be unlikely that I would have been able to provide the answer to the volume of people with the question, (2) it would not have provided an answer to many who may have been troubled by the question, but didn't know who to ask (it got their heads up), and (3) nor would it have provided an "out of the cockpit" view of a real business need...the need to clarify product positioning.
The same "heads up" value comes from the fact that we don't just provide a social application, we make your applications social. So while you're in your CRM application, it can be socially aware. You can reach out (heads up) to people and provide credibility to information from within your application (cockpit instruments). The same goes for your email or authoring application or your company intranet.
People are the core to your business and being able to reach them, from within the context of your current business provides a "heads up" experience that results in real business value.
After thought: For those like me who have taught teenagers to drive, how important was it to make sure they didn't focus on the dashboard instruments, but instead insist they focus on what's around them and to use the instruments as a reference point? One reason automakers are beginning to incorporate heads up displays in new models.
Louis serves as a Worldwide Social Business Executive and can be reached at Ric
Jacques Pavlenyi 1000002W2A firstname.lastname@example.org | | Tags:  ibmexperience sogeti connections web2.0 social-software social-networking lotus microblogging mobile social-business enterprise2.0 | 0 Comments | 2,727 Visits