Martha Mealy 120000F9TQ firstname.lastname@example.org | | Tags:  social-business for-executives for-it | 0 Comments | 1,841 Visits
MIT's Technology Review published a quick read this morning 'Experimenting on Themselves' describing some of the ways we crowd source new concepts for software. One internal effort where we can share and provide feedback is our Technology Adoption Program, or what we fondly refer to as 'TAP.' John Rooney described TAP in the article like this:
"TAP hosts a variety of projects, from early tests of planned commercial products to tools and plug-ins designed by employees in their spare time. "Many things enter TAP without a specific agenda," Rooney says. IBM then looks at how people embrace and adopt the projects, seeing them through a life cycle that can lead to broader deployment if early indicators suggest value."
While I have not contributed assets, I have used several of the offerings on TAP and provided feedback and ratings. I like having this early view of what sort of product ideas are forming within IBM and knowing that my input as a potential end user is valued and contributes to the success of the products that 'graduate' from TAP and that I might help market like IBM Connections. [A short personal note: My dad went to MIT and I remember when I was young leafing through the Technology Review when it came in the mail. Sort of closes a family circle for me whenever I see the product I now work on mentioned there.]
Another example of crowd-sourcing, this time with external audiences, is our use of Jams. We just recently hosted a Social Business Jam. This effort helped us gain insights into what our customers and partners consider the key elements of a social business. This is a good example of how we used social business practices to better understand how we can help our customers become social businesses. Makes my head spin a bit. :^). I am looking forward to the results of the Jam.
Luis Benitez 120000JC6S Luis_Benitez@us.ibm.com | | Tags:  best-practices social-software idc for-executives social-business enterprise2.0 whitepaper ibm adoption | 9 Comments | 3,151 Visits
In the whitepaper, IDC quotes a study it made titled Social Business Survey where 41% of respondents said they were using social software. 35% of respondents believe that social software has increased productivity in the workplace! If I'm doing my math correctly, 85% of those using social software have seen an increase in productivity, with some noting up to 30% in time savings. I think the tide is turning and 2011 is going to be a tipping point where more organizations are going to rely on social collaboration tools to become more agile and beat their competitors.
To further prove that social collaboration is valuable, IDC partnered with IBM and conducted various interviews with different divisions of IBM to understand how they were using social software to accelerate innovation, provide deeper customer/employee relationships, and achieve quicker decision-making capabilities. I was one of the interviewees along with Luis Suarez and Rawn Shah.
For each interview, IDC compiled a list of "challenges", "tipping points" and "results / ROI". In other words, it lists what challenges existed, what caused a particular individual or department to embrace social business, and what have been the benefits/value obtained since becoming a social business. Towards the end of the whitepaper, IDC captures some best practices that may help kick start adoption of social software inside of your enterprise.
If you are thinking about becoming a social business, but have doubts as to its value, this whitepaper is for you. You can download the free whitepaper here.
The whitepaper is 12 pages long and available in PDF so it's easy to store in your iPad (or favorite eReader) to read on the go. What do you think of the whitepaper? Is it something you are going to distribute to your customers?
Martha Mealy 120000F9TQ email@example.com | | Tags:  for-it for-executives lotusphere_session | 0 Comments | 1,289 Visits
Another busy day for sessions on social software at Lotusphere. It used to be that all the sessions for Connections and Quickr could fit on one slide, but that is no longer true! Again there are some hard choices today with some great cross brand sessions to catch with Cognos and ECM. There are two customer presentations from Avery Dennison and BASF later that are not to be missed. Also, I always love to hear about our collaboration with Research. And don't forget to stop by the pedestals #35 and #36 to get a live demo with the developers.
For those who can't join us in person, join us on this live stream: http