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Welcome to The Collaboration Soapbox! Get an inside view of the IBM Social Software product team, including product management, marketing, sales and more. Learn what's coming up, tips and tricks, collaboration news and trends, and more. We'd love to hear your comments. And follow our sister blogs: IBM Global Services Social Business Blog, and the IBM Reseach Center for Social Software.

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Comments (3)

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1 Luis Benitez commented   Permalink No RatingsRatings 0

Louis, another fantastic post! I'm a big fan of how social software can really provide transparency into what the organization is doing and NEEDS! I often hear, however, from our customers that they are afraid of this transparency. That they are scared of the things they'll discover. What would you say to those people ?

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2 Louis Richardson commented   Permalink No RatingsRatings 0

@ Luis: Thanks for the feedback and you are correct, transparency is often a concern. In his latest book "Where Good Ideas Come From", Steven Johnson states "we are often better served by connecting ideas than we are by protecting them". More close to our IBM family, Jon Mell (our social business leader for NE Europe) shared one of his favorite sayings, "Trust is cheaper than control". Think about it. How much effort and resources do we spend trying to contain the open exchange of ideas? Like this blog post itself...people may agree or not. That's not what's important. We should strive to get ideas out in the open and hopefully they will collide with someone else's idea and become something great. It's been shown that civilizations (and companies) who create barriers for sharing will not only grow less than their more open counterparts, but often they decline. Granted, it's said "People who live in glass houses, shouldn't". And I don't recommend that every organization open themselves up to the entire planet. But especially within your organization, among your counterparts, alongside your peers, those people who should be pulling in the same direction that you are...wouldn't it be good to have open dialog? Innovation often comes not from one idea, but borrowing again from Johnson "The history of life and human culture, then, can be told as the story of a gradual but relentless probing of the adjacent possible, each new innovation opening up new paths to explore."

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3 Flavio Mendes commented   Permalink No RatingsRatings 0

Straight to the point... Louis, I believe most companies are still in an early stage in terms of Social Software adoption and, therefore, are not getting all the value it can provide. Transparency and communication are fundamental pillars in Social Software but it looks it is taking some time... The transformation we are facing is huge and will demand "open minds". One thing is clear to me... it will happen anyway. It is a transformation as big as the one the electric system adoption generated.

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