IBM's crowd-sourcing strategies
Martha Mealy 120000F9TQ email@example.com | | Tags:  social-business for-executives for-it | 0 Comments | 2,054 Visits
MIT's Technology Review published a quick read this morning 'Experimenting on Themselves' describing some of the ways we crowd source new concepts for software. One internal effort where we can share and provide feedback is our Technology Adoption Program, or what we fondly refer to as 'TAP.' John Rooney described TAP in the article like this:
"TAP hosts a variety of projects, from early tests of planned commercial products to tools and plug-ins designed by employees in their spare time. "Many things enter TAP without a specific agenda," Rooney says. IBM then looks at how people embrace and adopt the projects, seeing them through a life cycle that can lead to broader deployment if early indicators suggest value."
While I have not contributed assets, I have used several of the offerings on TAP and provided feedback and ratings. I like having this early view of what sort of product ideas are forming within IBM and knowing that my input as a potential end user is valued and contributes to the success of the products that 'graduate' from TAP and that I might help market like IBM Connections. [A short personal note: My dad went to MIT and I remember when I was young leafing through the Technology Review when it came in the mail. Sort of closes a family circle for me whenever I see the product I now work on mentioned there.]
Another example of crowd-sourcing, this time with external audiences, is our use of Jams. We just recently hosted a Social Business Jam. This effort helped us gain insights into what our customers and partners consider the key elements of a social business. This is a good example of how we used social business practices to better understand how we can help our customers become social businesses. Makes my head spin a bit. :^). I am looking forward to the results of the Jam.