For Social Business, You need skills - My Top Social Business Reads of 2010
Louis Richardson 120000HRWE firstname.lastname@example.org | | Tags:  social-business | 2 Comments | 1,574 Visits
If you're like me, you probably gravitate toward one of these roles. But to be successful, transforming a business requires this mix. For instance, your sales skills might persuade some to “buy” (get started), but you might not achieve the “roll-out” you expected. Problem: You haven't affected their behavior. You haven't answered the “Why?” question. Or perhaps you've been a good “evangelist” and you have the user community all worked up. Problem: Becoming a social business is largely a cultural issue, but there are important technical aspects and details that need to be addressed. If you haven't communicated with your “technicians”, it's likely your project will meet with hurdles and unnecessary push-back.
Take a look at your team. Who are the evangelists? Who are the technicians? And who are your sales people? If you're fortunate, you'll find them. But if you're like many social business leaders I've met, you may be alone or surrounded by people who all have the same skills. Gartner stated that more than 70% of social media initiatives lead by IT will fail. Is that because IT people can't manage projects? Of course not. It's because IT people tend to be “technicians” and may lack the “sales” or “evangelist” skills needed to affect the cultural change necessary for a social business transformation.
For most of my early career, I was a “technician”. I migrated to “sales” engineer and now I find myself doing a lot of “evangelist” work. And all along the way...including today, I still find blind spots...areas where I need to better understand my audience and better ways to communicate and share ideas.
I read a lot. And of all the books that I've read I wanted to share
the top 4 from my 2010 list.
“Start With Why” by Simon Sinek ------- (YouTube Video on this subject)
“Drive” by Daniel Pink ------- (YouTube Video on this subject)
“Where Good Ideas Come From” by Steven Johnson -------- (YouTube VIdeo on this subject)
“Switch” by Chip and Dan Heath -------- (YouTube Video on this subject)
Please comment on this posting if you have suggested reading that has helped you.
And here's to making 2011 a social new year!