Louis Richardson 120000HRWE firstname.lastname@example.org | | Tags:  social-networking social-software connections | 0 Comments | 859 Visits
I enjoy many of the thought provoking topics presented at the TED conferences and the variety of interesting subject covered in their video library. I'm a fan of Daniel Pink's writings and noticed he had done a session at TED, so I watched his video on
This topic is about what motivates us and how business works....something our Lotus social software solutions can be instrumental in addressing. More importantly, I found it interesting that 11 other IBMers had also bookmarked this video. That might indicate that they, like me, found this topic of interest. Some commented on their bookmark, but most didn't. So I wasn't sure why this small group of people found this interesting, but I wanted to know more. The bookmarkers were a diverse crowd from around the globe (a learning facilitator, IT Specialists from Lotus and ECM, Designers, Consultants, Engineers, etc.).
I've reached out to these fellow "motivation" enthusiasts and have gathered comments from most of them regarding "why" they bookmarked this specific video and their thoughts on motivation at IBM. I ended up creating a blog (in an internal IBM Social Software Community) about this "experiment" and am discovering a number of examples where the act of "social bookmarking" has lead to the introduction of one enthusiast to another. Within a corporate community, the act of social bookmarking can server to confirm, challenge, encourage and better enable innovative thinking through a gathering of "like-minded" individuals.
As someone who is constantly in front of line of business managers and executives, I use these business relative examples of how social software can help drive innovation and profits. I'd appreciate your comments about the business value of social bookmarking...as well as any comments on the video and Pink's motivational observations.