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Social Business Insights Blog

Made Delicious with IBM  

Daniel Davis July 8, 2014

Chocolate Day is July 7 according to some calendars, and what better excuse to treat yourself to a box of sweet deliciousness? No need to head to the store, though—you can order your favorites from Read more..

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From Selling To Serving - Driving Business Outcomes with Your Most Important Connections  

Jim Claussen June 23, 2014

Jim Claussen, Senior Marketing Manager, Social Business, IBM, helping client-facing professionals influence buyers, engage clients and build loyalty in today's digital age of business. Read more..

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From Selling to #Serving - How Are You Engaging Your Buyers and Clients?  

Jim Claussen May 1, 2014

The From Selling to Serving Podcast Are you fully engaging your influencers, buyers, and partners in today's digital age of business? Are you selling at your clients or are you helping and Read more..

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Cyber Monday: Happy Holidays to Social Businesses  

Scott Hebner March 18, 2014

Cyber Monday proved to be the biggest shopping day of the year, especially for digital commerce. IBM’s Digital Analytics Benchmark reported that on-line sales were up 20.6 percent for 2013 compared Read more..

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Increase your sales: Try supporting customers with social  

Wannes Rams January 24, 2014

My wife and I bought a house in August 2012. There was lots of work to be done and no budget left to get it all done by professionals. So we decided to jump in and do the renovations ourselves. Am Read more..

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Inside sales and the IT buyer: The shift of communication [Infographic]  

Colleen Burns January 24, 2014

Inside sales and the IT buyer: The shift of communication [Infographic] Ben Martin, IBM Social Business Enablement Leader UKI @social_ben Inside sales and the web are the mainstays of the p Read more..

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How to fail at social selling in five steps and succeed in three  

Colleen Burns January 24, 2014

How to fail at social selling in five steps and succeed in three Ben Martin, IBM Social Business Enablement Leader UKI @social_ben 5 steps to failure at social selling 1. Pr Read more..

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The postings on these site solely reflect the personal views of each author and do not necessarily represent the views, positions, strategies or opinions of IBM or IBM management. IBM reserves the right to remove content deemed inappropriate.