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Playlist for Marketing: What Can We Learn from a Baseball and a Bag of Marbles?  

Jim Claussen July 2, 2014

The Way to Engagement You're likely feeling like you need to be everywhere all at the same time. You can't buy your way there and there's only one you. What do you do? If you're a marketing pr Read more..

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From Selling To Serving - Driving Business Outcomes with Your Most Important Connections  

Jim Claussen June 23, 2014

Jim Claussen, Senior Marketing Manager, Social Business, IBM, helping client-facing professionals influence buyers, engage clients and build loyalty in today's digital age of business. Read more..

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From Selling To Serving - Share What You Know to Help Your Buyers and Clients Grow  

Jim Claussen May 30, 2014

Share What You Know to Help Your Buyers and Clients Grow The From Selling To Serving Podcast Helping sales professionals influence buyers, engage clients and build loyalty in today's digital ag Read more..

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Shine When ‘Moments Matter’ – See How At Smarter Commerce Global Summit 2014  

Alica Maclin April 25, 2014

Please note that this was originally posted by Alisa Maclin on Smarter Commerce blog: http://bit.ly/1cYZfkG Alisa Maclin, Vice President, Industry Solutions Marketing, IBM On my return flight f Read more..

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Social Lessons from Marketers  

Michela Stribling January 17, 2014

I read recently that the average tenure of a CMO has nearly doubled, going from a low of 23 months in 2006 to 45 months in 2012. The CMO’s role has come into its own, perhaps thanks in part to big Read more..

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Join @IBM for the @Brand_Innovator Content Marketing Summit Livestream! #bisummit  

Samantha Klein December 4, 2013

IBM will be providing you with a live stream of Thursday’s Brand Innovators summit on content marketing – one of the fastest growing segments of the digital media industry. Whether you’re in on Read more..

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Cyber Monday: Happy Holidays to Social Businesses  

Scott Hebner March 18, 2014

Cyber Monday proved to be the biggest shopping day of the year, especially for digital commerce. IBM’s Digital Analytics Benchmark reported that on-line sales were up 20.6 percent for 2013 compared Read more..

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