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To Reach Customers, Think Like a Customer  

Daniel Davis November 3, 2014

By now we’ve all heard the story of the retailer that got into a bit of hot water by targeting pregnant women with specific ads that in one case in particular ended up revealing to a father that hi Read more..

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Imagine if you could predict the future and make sense of big data  

Mark Fidelman July 29, 2014

Imagine if you could take all the data that’s available to you about your customers, potential customers –the entire market – and unlock all the insights these data have to offer about what they wa Read more..

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Playlist for Marketing: What Can We Learn from a Baseball and a Bag of Marbles?  

Jim Claussen July 2, 2014

The Way to Engagement You're likely feeling like you need to be everywhere all at the same time. You can't buy your way there and there's only one you. What do you do? If you're a marketing pr Read more..

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From Selling To Serving - Driving Business Outcomes with Your Most Important Connections  

Jim Claussen June 23, 2014

Jim Claussen, Senior Marketing Manager, Social Business, IBM, helping client-facing professionals influence buyers, engage clients and build loyalty in today's digital age of business. Read more..

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From Selling To Serving - Share What You Know to Help Your Buyers and Clients Grow  

Jim Claussen May 30, 2014

Share What You Know to Help Your Buyers and Clients Grow The From Selling To Serving Podcast Helping sales professionals influence buyers, engage clients and build loyalty in today's digital ag Read more..

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Shine When ‘Moments Matter’ – See How At Smarter Commerce Global Summit 2014  

Alica Maclin April 25, 2014

Please note that this was originally posted by Alisa Maclin on Smarter Commerce blog: http://bit.ly/1cYZfkG Alisa Maclin, Vice President, Industry Solutions Marketing, IBM On my return flight f Read more..

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Social Lessons from Marketers  

Michela Stribling January 17, 2014

I read recently that the average tenure of a CMO has nearly doubled, going from a low of 23 months in 2006 to 45 months in 2012. The CMO’s role has come into its own, perhaps thanks in part to big Read more..

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