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Social Business Insights Blog

Securing the Social World  

Cynthya Peranandam October 30, 2014

Social technologies are challenging old behaviors in organizations. It's no longer a question of if employees interact with customers and the outside world using emerging media, it's how. Highlig Read more..

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Creating a successful system of engagement  

Maria Winans October 29, 2014

We all saw the power of social/mobile this past summer when the ALS Ice Bucket Challenge swept not only the nation, but the world. Playful in its nature, the Challenge goaded millions to accept and Read more..

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Analyzing the power of employee engagement  

Cynthya Peranandam October 29, 2014

A resounding theme at IBM Insight this year is the growing desire of companies to evolve into customer-centric organizations. Much of the discussion understandably revolves around using analytics t Read more..

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To Reach Customers, Think Like a Customer  

Daniel Davis October 28, 2014

By now we’ve all heard the story of the retailer that got into a bit of hot water by targeting pregnant women with specific ads that in one case in particular ended up revealing to a father that hi Read more..

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Is analytics the key to digital engagement?  

Cynthya Peranandam October 30, 2014

It’s a question many companies are asking right now – how do you transform enterprise culture to increase employee engagement and foster relationships with customers? According to a Social Business Read more..

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HIPAA in the IBM Cloud!  

Rebecca Buisan October 23, 2014

Cloud computing has matured dramatically in the years since IBM initially introduced social, mobile, meetings and mail cloud offerings. Within the past two years alone, customers have reconc Read more..

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Concrete Sunflowers May Bring Energy to Millions  

Michela Stribling October 21, 2014

Did you know that concrete was invented by the Romans roughly 2,000 years ago? Think of the Pantheon, one of the most beautiful (at least to my mind) monuments in a city overflowing with stunning a Read more..

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The postings on these site solely reflect the personal views of each author and do not necessarily represent the views, positions, strategies or opinions of IBM or IBM management. IBM reserves the right to remove content deemed inappropriate.