Use this training path to see the courses you need to take to achieve this skill or certification. Click on the course boxes to access a course description, view its schedule, and enroll.
IBM Digital Analytics is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.
The Marketing Channels Report provides a high level overview of every referral source directing traffic to your website. The Marketing Program Report provides a comprehensive view of tracked online paid and sponsored marketing activity. The Natural Search Report allows you to view site traffic and conversion to identify which keywords visitors associate with your brand and is used to determine your paid search marketing strategy. The Inbound Link Analysis Report is an ad-hoc, URL based tracking tool that allows you to analyze the activity of visitors who click on links from external marketing sources to your website.
The modules are available through IBM Coremetrics Training (Digital Marketing Optimization) for external clients and Learning@IBM for internal employees. The on-demand curriculum library is listed as course code 9W720, which encompasses all of the courses highlighted in the training path below.