IBM Digital Analytics for Social Analytics provides you with a centralized user interface for analyzing social media channels and campaigns. Its seamless integration with the IBM Digital Marketing Optimization Suite helps users track social channels and other online marketing channels while interacting directly with customers. This capability enables you to understand the performance of social campaigns for smarter allocation of marketing resources.
The modules are available through IBM Coremetrics Training (Digital Marketing Optimization) for external clients and Learning@IBM for internal employees. The on-demand curriculum library is listed as course code 9W720, which encompasses all of the 9Wxxx courses highlighted in the training path below.