The IBM Digital Analytics Benchmark application provides competitive data for industry-specific, best practice key performance indicators, showing how your site performs compared to industry leaders and peers. IBM Digital Analytics Monitor delivers data to your desk top in real time. It provides you with a configurable set of dashboards that stream customer information directly to you in a visually attractive and comprehensive way.
Import puts the power of multi-sourced merged data directly in the hands of your online marketing experts. Imported data can be used to enhance analysis conducted within Analytics standard reports, Explore, and various other marketing applications.
AdTarget is a digital marketing application that will help your organization optimize its display ad campaigns. AdTarget allows you to maintain direct control over the types of data you wish to share with partners.
IBM Digital Recommendations automatically generates personalized product recommendations for each visitor based on current session and historical browsing, shopping, and purchasing data collected by Analytics. With IBM Digital Recommendations, you can automate personalized recommendations through a powerful set of proven and configurable algorithms.
LIVEmail is a precision email marketing application that enables you to create targeted email campaigns to improve open, click thru, and conversion rates, as well as overall customer engagement and satisfaction. The LIVEmail application includes email best practice programs including: targeting site browsers, abandoners, converters, or dormant visitors.
WebSphere Commerce reports in IBM Digital Analytics have been designed and developed based on proven best practices and functionality specific to IBM WebSphere Commerce.
The modules are available through IBM Digital Analytics Training (Digital Marketing Optimization) for external clients and Learning@IBM for internal employees. The on-demand curriculum library is listed as course code 9W720G, which encompasses all of the courses highlighted in the training path below.
After completing this training, students should be able to: