Use this training path to see the courses you need to take to achieve this skill or certification. Click on the course boxes to access a course description, view its schedule, and enroll.
IBM Digital Analytics is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.
Within IBM Digital Analytics, there are several tools which can be used to analyze visitors' paths. Several standard funnels with prefixed conversion points can be used to glean immediate insight. TruePath and Clickstream, which are user created reports, allow for a more flexible and in-depth view at visitor paths. Enterprise Dashboard provides a customizable user interface for tracking and analyzing Key Performance Indicators and key trends for multiple sites.
The modules are available through IBM Coremetrics Training (Digital Marketing Optimization) for external clients and Learning@IBM for internal employees. The on-demand curriculum library is listed as course code 9W720, which encompasses all of the courses highlighted in the training path below.
After completing this training, students should be able to: