The Digital Data Exchange application is part of the IBM Digital Analytics package that provides a single interface that streamlines configuration and deployment of page tags, to enable marketing and general business groups.
The Digital Data Exchange application provides a single interface that streamlines configuration and deployment of page tags. These modules will focus on the general and advanced features available within Digital Data Exchange, as well as requesting an API call through a generated URL to return your requested data.
The Web Based Training (WBT) modules listed below are available as part of the IBM Digital Analytics training for external customers (www.ibm.com/training) and for internal employees (Talent@IBM). This on-demand WBT collection is listed as course code 9W720G and includes the WBTs highlighted in the training path below.
If you are using IBM Digital Analytics Explore, IBM Product Recommendations, or Digital Analytics, then the following modules will provide additional best practices.
IBM Product Recommendations automatically generates personalized product recommendations for each visitor based on current session and historical browsing, shopping, and purchasing data collected by IBM Digital Analytics. With IBM Product Recommendations, you can automate personalized recommendations through a powerful set of proven and configurable algorithms.
IBM Digital Analytics Explore is an application that allows you to use IBM data to design, build, distribute, and analyze your own reports through advanced row, column, filter, and segment selections. This module will highlight the fundamentals of Explore and provide a high level overview of various report types, Navigation, Dashboards and administration options.
IBM Digital Analytics Explore Reports allow you to build ad-hoc reports and analyze data through Flat Lists, Hierarchy, Filtered Groups, Segment Compare, and Lifecycle report types. This module will focus on Hierarchy, Filtered Groups, and Segment Compare Reports.
IBM Digital Analytics provides best practice and industry specific reporting. The solution simplifies best practice reporting, templates, and allows you to easily make ad hoc adjustments. Each report is geared toward helping you to understand relative value and contribution to your site's primary objectives. This module will focus on the navigation and key features of the IBM Digital Analytics interface.