What is social media? Social media is an umbrella term used to describe web-based and mobile technologies that support the creation and exchange of user-generated content. They facilitate interaction, information-sharing, and relationship-building amongst users.
Social media for business
Social media has changed the marketing landscape. Whereas at one time, businesses had almost exclusive control over the message and the medium, individuals now have their own platform and are becoming highly influential. Dialogue with those individuals is a critical element of outreach in creating and sustaining preference for your solutions or services.
Get started with social media
The below resources were designed to help you start using social media as an integrated part of your sales and marketing plans.
Go social
Understand the importance of having a social media presence through real life examples that make a business case for going social.
Get started
Start using social media with these overviews of how to get started with some of the most popular services.
Get savvy
Learn how to achieve specific business objectives by making social media an integrated part of your sales and marketing strategies.
Create an exceptional web experience
Find out why you must also have a strong web presence if you want to launch a successful social media program.
Glossary of social media terms
Familiarize yourself with important Web 2.0 terminology.
IBM Business Partner social media success stories
See how other IBM Business Partners are successfully using social media as part of an integrated marketing plan.
Jacqi Levy
IBM Software Business Partner Social Media Strategist
Jacqi is a marketing manager and social media strategist for the worldwide Software Business Partner Marketing team. Her expertise is in social media planning and execution, and she is always willing to share her knowledge with IBM Business Partners. If you have specific questions on how to get started with social media marketing, contact Jacqi.
Jacqi's blog
Jacqi's musings on social media and other hot topics for IBM Business Partners.
Jacqi's Twitter page
Get real-time updates on IBM Software Business Partner programs, tools and events.
Jacqi's LinkedIn page
Connect with Jacqi and a network of other IBM professionals.