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IBM InterConnect 2015
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Client value: Growth & profitability in 2015

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Why IBM Software?

IBM Software Story – Software is at the heart of IBM's Smarter Planet strategy and high growth market opportunities, including Big Data and Analytics, Mobile, Social Business and Cloud Computing. Maximize your profit potential by building skills and solutions around the capabilities of IBM Software.

Learn what analysts and Business Partners are saying about IBM Software!

...."Best partners" are no longer those who just drive revenue numbers, best partners invest in trained and qualified staff, work to earn high customer satisfaction ratings, and sell value-added solutions.

Christine Dover, IDC Software Channels Research

Important links to brands and more

Links to IBM Software brands, products, solutions and important shortcuts.

Know your market
  • IBM Market Insights

    IBM Market Insights

    Strategic reports on industry trends, buying behavior, and high growth technology and solution areas.

Build skills

Drive demand

Price and sell

Understand incentives
  • Business Partner Led Model

    Business Partner Led Model

    An offering which utilizes Business Partners as the lead route to market for IBM Software for a defined set of prospects in a defined geography.

  • IBM Value Advantage Plus

    IBM Value Advantage Plus

    Greater potential profit when you sell IBM authorized software products together with your value-adding solutions.

  • IBM Solution Accelerator Incentive

    IBM Solution Accelerator Incentive

    Rewards the simultaneous sale by IBM Business Partners of eligible IBM servers and/or storage with eligible IBM software products.

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Forward Thinkers



Executive corner

Mark Register

Mark Register
Vice President, IBM Software Business Partners and Midmarket
IBM Software executive corner

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