What is the IBM Software Story? - IBM is leading a conversation in the marketplace about the world becoming smarter, and software is at the heart of the story. As the world's largest business software company, IBM offers an unmatched software portfolio which is both broad and deep in it's capabilities to solve real business needs.
Together, IBM and our highly skilled IBM Business Partners deliver the capabilities and industry solutions to tackle complex challenges, provide quantifiable business value, and help businesses to become smarter.
- Personalize the IBM Software Story for your business and clients - make it your own!
- Build solution skills across the portfolio - sell solutions vs. point products to earn more.
- Spread the word to help drive sales with your clients and prospects.
Latest IBM Software Story marketing and sales resources
Overview materials help you communicate how software is helping to build a smarter planet, and how IBM Software capabilities form the building blocks of solutions to business needs.
- IBM Software Story Overview: ODP (7.3MB) | PDF (2.0MB) | PPT (6.0MB)
- The Capabilities of IBM Software: ODP (2.8MB) | PDF (2.3MB) | PPT (4.8MB)
- New! IBM Smarter Software interactive brochure (1.6MB)
- New! How IBM Software Works brochure (629KB)
- Software Leadership for the Next Decade White Paper (491KB)
Marketing and sales materials to help personalize the IBM Software Story and capability value propositions for your business, clients and prospects.
- Smarter software for a smarter planet - scripted sales presentations for nine industries
- IBM Software pocket reference cards (334KB)
- New! IBM Software sales proposal sparklers (DOC, 725KB)
- New! IBM Software business needs & capabilities copy block (DOC, 124KB)
Comprehensive training for the IBM Software capabilities.
- New! Software sales skills building - Cross brand skills - Software capabilities overview and six deep dive webcasts by business need
- IBM Software introductory expert podcasts by capability
Additional reference materials to help build business and marketing plans, including product maps, market opportunity and buyer behavior by capability.
- IBM Software Story Quick Reference Guide (QRG): ODP (176KB) | PDF (294KB) | PPT (938KB)
- IBM Software capabilities - key products reference (70KB
- IBM Software Product Guide
- 2011 IBM Software market opportunity by capability
- New! IBM Software buyer behavior by capability
