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Tealeaf Technology, Inc.

IBM Software Group acquisitions

Tealeaf Technology, Inc.

Associated Brand or category: Industry Solutions

Tealeaf is a leading provider of customer experience analytics software that helps organizations to gain intelligence and react more swiftly to consumer trends in today's digitally transformed marketplace.

Tealeaf’s solutions will extend the current quantitative web and digital analytic capabilities in IBM’s Smarter Commerce portfolio with qualitative digital analytics capabilities which capture, replay, and analyze a customer’s web and mobile interactions to provide a more granular and richer view of a customer’s experience. This enables marketers to answer the question of “why” customers interact as they do and thus provides a more optimized online customer experience leading to improved revenue, customer satisfaction, customer service productivity, and profitability.

Tealeaf’s solutions will provide the same qualitative customer experience analytics capabilities to IBM’s Websphere Commerce and WebSphere Portal products and customers, and will deepen IBM’s suite of offerings targeted at the Chief Marketing Officer, VP of Customer Loyalty, VP Customer Service/Support, and VP of eCommerce.

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Authorized product group: Enterprise Marketing Management (EMM)

Announced on 2 May 2012

Closed on 13 Jun 2012

Transfer of business on 1 Apr 2013

Limited Availability on 8 Feb 2013

Contact: Chuck Linton (

Sandy Campbell

IBM Software Group Marketing Manager

Sandy Campbell

Sandy is a marketing manager for the worldwide Software Group Channel Marketing team, with over 20 years of experience across IBM software marketing. Her expertise is in Ready to Execute (RTE) marketing campaigns for Business Partners. If you are a partner or agency looking to leverage our RTE campaigns, or would like some education on how to access and use our RTE campaigns, please contact Sandy. She is always willing to take you on a tour of our Ready to Execute marketing program.

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Sandy Campbell

Sandy Campbell - IBM Software Group marketing manager

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