Associated Brand or category: Industry Solutions
DemandTec, Inc. extends IBM’s Smarter Commerce initiative by adding cloud-based price, promotion and other merchandising and marketing analytics to help companies better define the best prices and product mix based on customer buying trends.
DemandTec delivers cloud-based analytics software that enables businesses to examine different customer buying scenarios, both online and in-store. As a result, companies can spot trends and shopper insights to make better price, promotion, and assortment decisions that increase revenue and profitability. IBM is a recognized market leader in each of the categories within Smarter Commerce¹. DemandTec will extend this leadership by enabling companies to use cloud computing services to gain insights about customer merchandising and pricing preferences to better market, sell and deliver the right product at the right place, and at the right price.
Consistent with IBM's Smarter Commerce strategy, IBM will continue to support and enhance DemandTec’s technologies and clients while allowing them to take advantage of the broader IBM portfolio.
"The Forrester Wave: Comprehensive Integration Solutions, Q4 2010", Forrester Research, Inc., November 9, 2010
Authorized Product Group: Enterprise Marketing Management
Announced on 8 Dec 2012
Closed on 15 Feb 2012
Transfer of business 1 Aug 2012
Planned availability 31 Jul 2012
* Dates are subject to change based on needs of the business.
Contact: Chuck Linton (firstname.lastname@example.org)