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Getting started with social media


About this resource


Social media is an umbrella term used to describe web-based and mobile technologies that support the creation and exchange of user-generated content. They facilitate interaction, information-sharing, and relationship-building amongst users.

Social media has changed the marketing landscape. Whereas at one time, businesses had almost exclusive control over the message and the medium, individuals now have their own platform and are becoming highly influential. Dialogue with those individuals is a critical element of outreach in creating and sustaining preference for your solutions or services.

Guides will teach you the basics on how to use some of the most popular social networks, including how to create an account, optimize your profile, build your network and begin making an impact on your business. Share ideas and feedback, get programs updates and connect with IBMers and other IBM Software Business Partners.

Get started using social media today!

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