Smarter Commerce

Smarter Commerce drives new levels of company differentiation leading to greater customer loyalty, revenue/margin growth and agility.

Value to clients:

• Recognize that the sale is just one aspect of the customer experience and to turn customer insight into action
• Enable new business processes to help companies buy, market, sell and service their products and services

Value to Business Partners:

• Easier and more cost effective for Business Partners to offer Smarter Commerce solutions
• Increased success based on IBM delivering the right set of skills, technical support, development resources and industry expertise

Step 1: Get ready

• Watch Smarter Commerce and the Value Chain video

• View IBM client case studies

• Explore the Smarter Commerce global summit breakout sessions material to consider new buyers and new capabilities

Step 2: Move forward

• Share your Smarter Commerce successes by contacting your IBM channel sales representative about your client successes or send an e-mail to tedlewis@us.ibm.com for more information

Step 3: Build pipeline

• Talk to your customers about Smarter Commerce. leverage scalable line of business plays for Smarter Commerce
• Claim your software benefits including Software Group Co-Marketing dollars and drive effective tactics
• Find the most recently created resources searching for Smarter Commerce on our "Find product resources" Web page

• New! Smarter Commerce global summit 2013 – Nashville: Invite your client kits
• New! IBM Industry Solutions Business Partner benefit: Market opportunity kits
• IBM Software Business Partners leveraging Cloud and SaaS solutions

  To help provide you selling flexibility and better align with customer-focused buying behaviors, IBM is introducing new Cloud and Software-as-a-Service (SaaS) business models:

• Find Training and Certification news for key new product areas now supporting Smarter Commerce (i.e., IBM Commerce, IBM Enterprise Marketing Management) - select certifications by product.

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