What is AQ?
It’s a fact: analytics-driven organizations outperform their peers in every metric that matters. Now, there’s a way to know how well you're using analytics - and where to go next.
We call it your “Analytics Quotient,” or “AQ” for short. It measures how ready you are to apply insight to your strategy, processes and tactics; how quickly you can re-allocate resources and re-orient your people to make better decisions; and how effectively you can act based on how well you know your past performance, current results and future possibilities.
It’s simple: The more you embrace analytics, the higher your AQ. The higher your AQ, the better the business outcomes - for you, your team and your entire organization.
Take our AQ Quiz
Customers can visit ibm.com and complete an on-line assessment of their organizations AQ Maturity. The results will be communicated to them in the form of a downloadable pdf document.
This assesment helps set the stage early in the sales cycle as to their level of maturity and how they can start to move forward towards better outcomes.
- Take the AQ quiz
- Lead Generation Opportunity
You can request a unique url to forward to your clients by contacting Sandra Conn.
Novice or Builder? Leader or Master?
Our AQ Maturity Model distills the lessons of 30 years and thousands of successful customer outcomes. Your unique experiences and journey will place you on a progress path through one of four stages:
- Novice
You have spreadsheets, but don’t trust them. You’re more reactive than proactive. You’re disconnected and you want to do better.
- Builder
You see current results and a little of what’s driving them. You’re sharing results with other teams in your department and you’re ready for more.
- Leader
Your VP sets the strategy. Marketing and Sales share metrics and plans. You’re predicting the future as well as reviewing the past.
- Master
Top-down goals meet bottom-up tactics. Insights flow freely across divisions and departments. You allocate resources, minimize risk and maximize outcomes with equal ease and speed.
Helpful next steps and web resources
- AQ launch video (mp4, 127MB, 00:04:10)
Presented by Leah MacMillan, IBM Software Group, Cognos Director, Market Strategy and Portfolio Marketing, Business Analytics.
- Understanding the Analytics Quotient Maturity model
This paper will help you understand a new concept from IBM Business Analytics entitled “Analytics Quotient,” or AQ for short.
- Better Business Outcomes - White paper
Learn why analytics-driven organizations outperform their peers.
- Outperforming with a Higher AQ - online demo
Learn how raising your AQ leads to impressive business benefits.
- Case studies
The journey to a higher AQ is as individual as you are. Some start in Finance, others in Sales. Some opt for dashboards, while others begin with predictive analytics. Discover how different organizations began and evolved.
- Learn more
IBM Business Analytics technologies provide the complete range of capabilities you need, from simple reports and dashboards to rolling forecasts and sophisticated predictive models. Regardless of where your AQ is today, our products will help you drive better outcomes now and in the years to come.
