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2014 PartnerWorld program enhancements


Enhanced criteria and rewards

IBM is enhancing its PartnerWorld program to emphasize our focus on cloud computing and other high-value opportunity areas. Effective immediately, we’ve broadened the business qualification criteria to better recognize and incent your efforts to deliver cloud solutions and services. Now, you can:

  • Access higher value benefits when you achieve advanced participation levels in PartnerWorld.
  • Differentiate your firm using a new IBM ingredient mark – an emblem that raises the visibility and credibility of your company's cloud capabilities and services.

We have expanded the ways you can earn points in response to the emerging business models the cloud presents. Now you can earn points when you demonstrate commitment to IBM across these four categories – no matter how you go to market:

  • Skills: Certifications or verification of your cloud-based solutions
  • Business Impact: Expanded with new client wins
  • Client References: Increased point recognition for case studies that can be used externally
  • Customer Satisfaction: Utilize new no-cost SatScor satisfaction survey (avail. Aug 2014)

Features

  • ThinkAcademy

    ThinkAcademy

    Leverage rich content to learn about and enable conversations around new complex solution areas with point of view documents, conversation starters and engaging short videos.

  • PartnerWorld University cloud education

    PartnerWorld University cloud education

    Explore over 20 online courses related to cloud computing in the PartnerWorld University solutions college.

  • sales plays

    Sales plays

    Learn about the IBM sales plays aligned to your business model and gain insight into the tactics that can accelerate your success.


Key resources

New cloud related resources are available and aligned with major business support functions.

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Analyst reports

Customizable marketing assets for MSP's

IBM Ingredient mark

Joint marketing planning

Managed Service Provider (MSP) & Cloud Service Provider (CSP) resources

Overview

Marketing launchpad

Showcase

Social media workshops

Ready for mark

Ready for Smarter Commerce

NEW SatScor client satisfaction survey (Avail. Aug 2014)

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Competitive analysis information (COMP)

COMP is IBM's Worldwide Portal for Competitive Information on hardware, software, and services. Updated daily, it includes documents from a number of external suppliers as well as reports from IBM competitive specialists and links to competitive tools from third parties.

IBM Global Financing

IBM Global Financing can offer payment plans to expand your client’s purchasing power and help you close more transactions. In addition, broaden your solution portfolio with IBM Certified Pre-Owned Equipment and help grow your business with access to working capital.

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Code name Bluemix(CloudOE)

Cloud computing open standards

developerWorks cloud computing resources

Power Development Platform

Remote development support

IBM PureFlex Technology access initiative

PureExperience program

IBM BLU Acceleration for Cloud Early Access Preview

IBM Innovation Centers

SoftLayer trial program

Value Package

Software Access Catalog (SAC)

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Business Transformation Workshops

Business Transformation Initiative (BTI) is a transformation intuitive designed to address performance challenges and make operational changes that will prepare Business Partners to move into new growth markets. It uses a structured methodology that includes a full-day workshop, pre-work materials around core competencies, and a roadmap of skill development opportunities to match the transformation path of the Business Partner – including portfolio expansion, category alignment, sales/business acumen, and more.

Hear more about BTI from Warren Turner, who together with IBM has developed the methodology and models our Partners are using to support their transformation efforts.

PartnerWorld University cloud education

Explore over 20 online courses related to cloud computing in the PartnerWorld University solutions college

ThinkAcademy

Leverage the rich content created for IBMers to learn about and enable conversations around new complex solution areas (Cloud, Big Data & Analytics, Mobile, Social Business) with point of view documents, conversation starters and engaging short videos

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developerWorks Community as a Service

Provides the means for a partner to set up their own community, blog, wiki and/or forum

Developer to developer sites

Provides a means for developers to directly collaborate with other developers in six major growth areas

JazzHub

Provides the means to collaborate with others to plan, track, and develop software

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