Reach audiences faster - and with more relevant and compelling web-based communications and social media. Use web analytics to uncover valuable insights to improve the digital marketing and sales efforts by your firm. Increase your visibility and opportunity pipeline through search engine optimization and effective content marketing.
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Learn more
These are some of the ways digital marketing enhances engagement, improves interactions and generates leads.
Evolving at a rapid pace, digital marketing includes an expanding array of tools, technoogies and disciplines, including:
- Web site development
- Social media
- Search engine optimization and marketing
- Digital branding
- Content marketing
- Online Marketing analytics
As an IBM Business Partner, you have unique access to a range of resources to help you build and refine a comprehensive digital marketing strategy along with tactics to position you for greater growth.
Get educated
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Social Media Boot Camp
- Social Media Boot Camp information and registration
This step-by-step coaching method shows you how to promote your team’s expertise and your business’ value through social channels. Learn how to build social authority that translates into leads and revenue. The Boot Camp is delivered in three different methods:
- IBM Hosted Boot Camp: one-on-one coaching (available only for Premier and Advanced Business Partners)
- IBM Guided Boot Camp: one-to-many coaching with tips and support.
- Self-Paced Boot Camp: 100% online training.
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More education
Explore PartnerWorld resources and benefits
- Digital marketing providers
Access digital marketing providers specializing in web strategy, development and design, online marketing, social media, and search engine optimization (SEO). As an IBM Business Partner, you can take advantage of services at competitive rates.
- IBM Web content syndication
Harness the power of syndication with up-to-date IBM content on your Web site.
- Internet marketing
Leverage the web to generate leads and drive sales.
Get connected
Participate in community discussion forums to explore topics of common interest and debate solutions to shared problems.
Collaborate with Business Partners and IBM
Interact with clients
Understand the basics
Learn the basics
Compare and contrast some of the most popular platforms
Share real-time updates in Tweets that are 140 characters or less.
Blogging
Self-publish your own posts and see comments from your readers.
Stay connected to your business associates, share your expertise and make new contacts.
Search engine optimization
Tailor your website to rank higher in search engine results.
YouTube
Upload, manage, and share video media publlicly or with your networks, and comment on the videos of others.
Paid, owned, and earned
Enhance traditional tools like advertising and direct mail with new social channels.
Post real-time updates to your network and connect and share with the people in your life.