it's as easy as
Why join IBM PartnerWorld?
IBM extends a special warm welcome to attendees of XChange on Demand
To join PartnerWorld, follow the steps below.
Step 1: Register for an IBM ID
If you already have an IBM ID, advance to step 2. If you are an IBM employee, see instructions below.
Step 2: Register your company
If you know that your company is already registered in PartnerWorld, advance to step 3. If you're not sure, choose from the help resources listed in the "We're here to help" box on the right to contact your PartnerWorld team.
Step 3: Add employees to your company's membership
If your company is already registered in PartnerWorld, you can add yourself to your company's membership profile.
Instructions for IBM employees only
Register to access PartnerWorld as an IBM employee (link resides outside of ibm.com) (intranet ID required).