grow your business
Execute your plan
The ability to create effective and efficient marketing campaigns and to generate high-quality leads is fundamental to meeting your sales objectives. A variety of tactics and resources can help you build a solid pipeline of leads – not just a high volume, but a steady stream of quality targeted opportunities that you can convert to sales.
Through PartnerWorld, you have access to a portfolio of lead generation and campaign benefits and resources. Choose those that make the most sense for your business – or for the opportunities you seek to identify. Take advantage of outside expertise to build and manage campaigns. Use one or all of these PartnerWorld benefits to identify and connect with new clients who can take your business to the next level.
Client events package
With this resource, IBM will host a meeting with you and one or more of your clients at one of our IBM Innovation Centers, IBM Forum Centres, or IBM Business Partner Innovation Centers at no charge. IBM will provide the briefing facility, assist with the logistical details, and help to secure an industry expert, depending upon availability. You just invite your clients, bring your speakers, and prepare your meeting materials. (Note: this benefit is only available in North America, Latin America and Asia Pacific.)
Funds are made available to select, eligible Business Partners for demand generation campaigns. Leveraging IBM marketing assets supports Business Partner efforts to drive multi-touch tactics to clients and prospects.
Create, design and execute your own campaign materials, leveraging a solid foundation of professional materials available from IBM at no additional charge. IBM Co-marketing center helps you get to market quickly with "Ready to Execute" campaign materials than can be customized easily. The user interface is simple to navigate and displays a visual palette of all related campaign materials. Draw on professional copy-writing and images from IBM, while leveraging new template designs that provide maximum flexibility to reflect your own unique identity.
Digital Content Marketing
Leverage IBM marketing content on your website through the Digital Content Marketing program. Transform your site into a powerful tool that your sales teams can use with prospects and existing clients. Syndicating IBM content is quick, easy and effective, and offered at no charge to all registered members of PartnerWorld. It not only helps generate interest and leads for your company, but also demonstrates your experience, credibility and relationship with IBM.
Digital Marketing Providers
World-class digital marketing resources are available at a reduced rate. Tap into the talents of four full-service digital marketing agencies ready to assist with a range of marketing activities – everything from web strategy, development and design, social media, online marketing, to search engine optimization. Whether you are shopping for digital marketing services to help identify new customers, or graphic services to enhance your customers' experience on your website, these specialists are ready to help.
Internet Marketing Lead Generation
Plan, create and implement a lead generation campaign customized to your market, country and language, and on a small budget. B2B MarketDirect provides internet demand generation solutions, helping to create demand using web content syndication to place relevant content on targeted websites.