The web has introduced new and exciting ways to generate leads and demand for your solutions. Nearly 90 percent of IT decision makers use search engines to locate products and services. These benefits will help you leverage the web to generate leads and drive sales.
Prepare to transform your online presence
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Digital marketing providers
Leverage low, pre-negotiated rates for social media and web services.
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Solution directories
Make sure prospects can find you by listing your solutions in these directories on ibm.com. Prospects can search by multiple criteria, including location, industry, Business Partner name, IBM validation, special initiatives, and more.
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Web content syndication tools
Augment your web site with complete, compelling IBM product information and marketing assets directly from ibm.com.
Reach and attract to help prospects find you
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Influencer marketing funding
Get funding and planning support from IBM for your demand generation campaign.
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IBM Co-Marketing Center
Create, design, and execute your own campaign materials, leveraging a solid foundation of professional materials available from IBM at no additional charge.
Engage to increase opportunities with prospects
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Marketing campaign services
Access solutions for the entire marketing process across strategy, planning, execution, and demand generation, as well as for managing and nurturing.
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Internet marketing lead generation process
Plan, create, and implement an Internet marketing campaign for demand generation. You can access planning and project management expertise along with a wide array of publications and web content in your market, your country, and your language.
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IBM SmartCloud for Social Business: Demonstration accounts
Get a no charge, one year Business Partner demonstration account for IBM SmartCloud for Social Business to combine your social network with web conferencing, collaboration capabilities, and business-class, web-based email.
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Online sales lead and marketing research tool: Hoover's
Get a significant discount on this service and access to more than 60 million companies worldwide to research leads, identify decision-makers, and verify prospect financials.