About this resource
Use this benefit to build the demand generation campaign you want to run and get IBM to contribute towards the cost of running it for solutions that include IBM software group products.
You choose the solution you want to promote, the audience you want to target, and the demand generation tactics you want to use. In Europe and North America, you can also choose the agency with whom you want to work.
You devise the right campaign for the solution you are taking to market, whether it is a series of linked tactics running over several months, or a short, sharp single-stage activity.
IBM provides the hands-on planning, support, and guidance, and provided that the campaign meets our eligibility criteria, we will contribute up to 50% of the cost of the approved campaign plan up to the agreed maximum funding level for the country in which your campaign runs.
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All Advanced and Premier PartnerWorld members are eligible in Africa, Association of Southeast Asian Nations (ASEAN), Australia, China, Europe, India, Japan, Korea, Middle East, New Zealand, North America, and South Asia. ASEAN and South Asia countries include Indonesia, Malaysia, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam.
IBM Business Partners at the PartnerWorld member level may also be eligible in several countries and geographies, including China, Europe, India, North America, South Asia, and Taiwan.
IBM Business Partners can use this benefit to conduct campaigns in Africa, ASEAN, Australia, China, Europe, India, Japan, Korea, Middle East, New Zealand, North America, and South Asia—subject to this benefit's country-specific terms and conditions and provided that they have an enterprise location listed in PartnerWorld for the country in which the campaign will run.
For Business Partners who have used an IBM lead generation benefit since 01 Jan 2008, use of influencer marketing funding requires the reporting of the results of that previous benefit use to IBM.
Approved campaign plan
Use of this benefit is conditional upon the prior completion of an approved campaign plan demonstrating how new business opportunities involving IBM software group products will be generated or existing opportunities progressed.
Business Partners must have a sales presence capable of nurturing and progressing to a successful conclusion all the opportunities created by the approved campaign in the targeted territories.
The level of support and amount of funding offered will vary according to preset criteria in a particular country. In most countries, Business Partners will be expected to pay at least 50% of the campaign costs.
IBM reserves the right to audit usage of co-marketing funds.
This benefit is subject to any applicable local laws and regulations and IBM reserves the right to modify or withdraw the benefit without notice at any time in any or all territories.
Use of this benefit is subject to IBM approval and will be determined by country practice, the availability of local resources, suppliers, and budget. All participation requests will be handled on a first-come, first-served basis.
IBM Business Partners at the PartnerWorld member level
If you are an IBM Business Partner at the PartnerWorld member level in Africa, ASEAN, China, Europe, India, Middle East, Korea, South Asia, or Taiwan and if you have enabled your solution on IBM technology, you are eligible to use this benefit.
If you are an IBM Business Partner at the PartnerWorld member level in ASEAN, Australia, New Zealand, or North America and if you have enabled your solution on IBM technology, you are eligible for a single use of this benefit.
This benefit can help you attain a Verified Business Partner Solution and earn points towards Advanced level participation in PartnerWorld.