Rational benefits and resources

IBM provides Rational benefits and resources to help you with all phases of product development and support.

Featured resources

• IBM Rational 2013 Marketplace Assessment

• IBM Rational 2013 Marketplace Assessment video replay is now available for IBM Business Partner use.

• IBM Rational 2013 Marketplace Assessment

• IBM Rational 2013 Marketplace Assessment presentation is now available for IBM Business Partner use.

• Professional certifications - Rational

• Get details about test fees, registration and certification processing for all levels of Rational certifications.

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Execute your plan and generate demand

• Ready to Execute marketing campaigns

• A new model of campaign delivery in which campaigns are developed as complete packages that you can use to generate pipeline with your current clients and potential prospects. Ready to Execute is a new model of campaign delivery in which IBM has designed and developed campaigns as a complete package for several key software capabilities. These Ready to Execute campaigns are available to our IBM Business Partners to use to generate pipeline with your current clients and potential prospects.

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Related resources

• Digital Marketing Providers

• Access low, pre-negotiated rates for social media and web services

• Rational Face-to-Face - Virtual or Webcast events

• Webcasts provide a fast way to learn about new tools and features, as well as specific aspects and uses of these tools.

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